Television Programming Technology

1210 Words3 Pages

Television primetime genre shows – sitcoms, dramas, and reality programming – have traditionally given their viewers a sense of community by creating a shared viewing experience. This community depended on every fan watching at a scheduled time, missing their show at the risk of a plot spoiler or exclusion from the next day’s conversation. Now, the trend of television shows being posted to dedicated websites is making them available to watch online at any time. Presenting a challenge to the traditional real-time viewing format, this trend has led some early adopters of the online format to predict the end of television (Lotz, 2009) existing independently of a computer screen. If that prediction is true, it would mean a significant shift in the way many individuals receive entertainment, and the way even a casual fan interacts with others in their community. I argue that instead of eradicating television, making television shows available online will strengthen viewer loyalty. By allowing a potential fan to catch up with a show’s past seasons while continuing the community routine of primetime television, this blend of technology creates a symbiotic relationship between traditional and online viewing.

The urge to visualize future television sets as large computer screens, with shows posted directly to a website for consumption at any time (Katz, 2009), is exciting. In fact, a study by the Pew Research Center shows that in 2009, 8% of Americans connected their computer to their television so they could watch online shows on a television screen (Purcell, 2010). But imagining a purely computer-driven viewing platform does not take into account the bonding experience that Americans have created around watching certain television shows...

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...he end of television as a medium. Instead, it presents an opportunity for the shows to reach new and more deeply involved viewer groups. The new online fan base, drawn to television shows because of the communities that form around story lines, may force television to evolve even further, creating a new blend of technology that encompasses online and traditional viewing.

Works Cited

Katz, E. (2009). The end of television? The ANNALS of the American Academy of Political and Social Science, 625(01), 6-18.

Lotz, A. (2009). What is U.S. television now? The ANNALS of the American Academy of Political and Social Science, 625(01), 49-59.

Purcell, K. (2010). The state of online video. Washington, DC: Pew Internet & American Life Project.

The Nielsen Company. (2010). Three screen report: Television, internet and mobile usage in the U.S. No. 8. New York, NY: Author.

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