Target and The Largest Breaches of Customers Data

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I found three different e-commerce companies that have recently encountered a consumer privacy data breach. Target one of the most well-known breaches affected almost 40 million people, Evernote Corp. an online note-taking service, and LivingSocial a company which offers gift certificates for customers to use in different cities around the globe. In this paper I will be discussing what happened and how each company handled the different situations that they encountered. Target is one of the biggest and leading companies in the retail market. “Target’s customer credit and debit card information of as many as 40 million customers was compromised it was called one of the largest breaches ever of American consumer data.” (Jamieson & Erin, 2013) “The breach captured data stored on the magnetic stripes of the cards that customer’s swipe at the cash register, according to Krebs on Security, a respected data security blog. The breach involved everything from customer names, e-mails as well as mentioned the credit card information including the CVV codes on the back of their cards. The breach occurred during the holiday season of Thanksgiving including Black Friday one of the notorious shopping holidays of the year.” (Jamieson & Erin, 2013) According to an article on Forbes website “The Company moved quite slowly on this breach.” (Burg, 2014) Target was slow to respond to the situation which in turn made people second guess what Target’s priorities were in this incident. It shows that they were more concerned with their image rather than letting the customers know right away. “Customer service lines for the company’s own Target Redcard credit cards were in gridlock.” (Burg, 2014) This means that they weren’t evening addressing the cust... ... middle of paper ... ...-million-passwords-reset/ Jamieson, A., & Erin, M. (2013, December 19 ). Millions of Target customers' credit,debit card accounts may be hit by data breach . Retrieved from NBC News: http://www.nbcnews.com/#/business/consumer/millions-target-customers-credit-debit-card-accounts-may-be-hit-f2D11775203 Johnson, K. (2013, May 6). LivingSocial Reveals Cyber-Attack, Notifies 50 Milion, Says No Credit Data Breached. Retrieved from Bloomberg:BNA: http://www.bna.com/livingsocial-reveals-cyberattack-n17179873787/ Wagenseil, P. (2013, March 4). Evernote Breaks Own Security Rule in Data-Breach Email. Retrieved from Tech News Daily : http://www.technewsdaily.com/17138-evernote-breach-booboo.html Westervelt, R. (2013, April 29 ). LivingSocial Data Breach Affects Millions. Retrieved from CRN: http://www.crn.com/news/security/240153803/livingsocial-data-breach-affects-millions.htm

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