Taking a Closer Look at the Communication Process

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Interaction play an important role in continuing our everyday lives with another people. Communication is exchanged of ideas or information. Communication is the process of spread out the information and the similar of understanding from one individual to another individual or group (Luneberg, 2010). As stated by Luneberg (2010), there are six importance steps in communication process namely send, encode, transmit message, channel, decoding and lastly receive (refer to Figure 1 in Appendix 1).
Firstly, person sends the message or information. The person who send the message or information are known as sender. Sender often to refer as someone who play a significance role on giving the message or information to other people. During this stage, the sender sends the message or information to other people. Then, the sender will explain detail on the information to other people or known as receiver. “The communication process also play important role on the organization or professional worker such as the journalist, presenter and producer whom it employs” (McQuail, 2005, p. 55). Meanwhile, the “sender also play significance role in the society such as advertiser and politician” (McQuail, 2005, p. 55). In addition, Luneberg (2010) pointed out that the sender is a person who has a need or want to express an idea or concept to others. The senders are very main important in the communication process. However, McQuail (1994) believe that the “process of communication always controlling on the part of sender” (p. 37). According to McQuail (1994), the sender often try to undifferentiating view of the public which unable be known in the real world. Thus, the “role of sender is important to obtained the message or information” (p. 37).
The secon...

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...lves many receivers” (McQuail, 1994, p. 37).
Lastly, the final steps in communication process is decode. Decoding is the process of receiving the message either accurate and requires that our audience. In other words, to understand the information that we are already sharing to audience. During this process, decoding happens when you receive the message that has been sent. However, Vivian (1997) “communication skills required to decode a message successfully include the ability to read, listen or clarifying questions when needed” (p. 367). For that reasons, decoding process is important because audience that receive our message can understand. As Shahnon’s and Weaver put it, “the receiver ordinarily performs the inverse operation that was done by transmitter ” (Vivian, 1997, p. 376). As a result, the cycle begins again when the receiver give feedback to the sender.

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