Supply Chain Management

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SUPPLY CHAIN MANAGEMENT IN BAKERS FOOTWEAR INDEX • Executive Summary • Phase I: Shift the Process to a New Warehouse in Shenzhen • Phase II: Develop a Postponement Strategy for Ocean freight • Phase III: Refining the System • Next Up: Roll in Domestic Merchandise • The Big Payout • Conclusion INTRODUCTION Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. The term supply chain management was coined by consultant Keith Oliver, of strategy consulting firm Booz Allen Hamilton in 1982." EXECUTIVE SUMMARY As more and more merchandise is sourced from overseas, today’s importers are faced with the challenge of finding new ways to move goods faster and reduce overall transit times. DC Bypass, a supply chain strategy that enables products to be shipped directly from the manufacturing facility to the retail store and ‘bypass‘ the traditional DC operation, is an ideal solution for companies looking to simplify their import operations, reduce costs, and shorten delivery times.By importing from source and delivering direct to the store, importers, especially in the specialty retail, footwear, and mass merchandising industries, can eliminate days from the supply chain, reduce stock-outs, and lower total landed costs. This distribution strategy can be implemented by loading containers with either your own goods or a mix of retail and wholesale goods for a particular gateway with cartons pre-labeled for shipment to the final destination. Then, following the availability of the containers, goods are moved either across the country or across the street to a cross dock facility where they are segregated for final store delivery without having to handled and relabeled in a distribution center. While DC Bypass is a strategy that has been around for years, most importers have been reluctant to adopt it due to gaps in information systems and supply chain infrastructure. Bakers Footwear Group, Inc. took this as a challenge to first identify ways to first improve flow and reduce cost through the distribution network, then implement DC Bypass.

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