The success of a financial portal depends upon two user experiences. The experience for a new user or a site visitor and the experience of those who maintain and manage that particular financial portal. So, it is important to focus our attention on both of these factors. The user experience generally depends upon the following factors:
LEVEL OF USER ENGAGEMENT
Usually this factor can be explaining the concept of Speed of the portal. It is very important for any designer to take into consideration the speed of the portal to load and refresh the figures and the information on the portal. A user would prefer a portal which would refresh regularly in a short span of time, to keep any user well aware about the real time status of the stock market and quickly load the data so that the waiting period of the user of the portal is decreased. If the portal takes a lot of time to update, it is quite obvious that the user would get bored and easily lose interest in the portal because any user who would be visiting this site wants a real time data of the market which a slow portal would fail to provide. So, it is essential to keep a check on the speed of the portal. Also, if the portal is accessible in many languages, many users can use it without having any problem due to language.
The usage of any finance portal also depends on the wideness of the targeted segment of clients. A good portal would target a broader segment of the population including teenagers, who lack financial knowledge because they are the tomorrow’s most precious user population. Having customizable widgets, easy navigation system and simple to understand portal will succeed in attracting these clients today or in the near future and will have a sound customer base in de...
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...bout the website and that it is not lost among the huge number of results of the search engine. Promotion will in turn help in generating more revenues from all the sources. Promotion via social media in necessary in the current age of internet. Mobile apps are also a part of promotion scheme, since an interactive app will attract more users towards it.
USER INTERACTION
User interaction involves the feedback procedure of the website. It should be simple for the user to give feedback. The responses to the queries of the individual should be as quick as possible. Also more emphasis must be given on the Augmentation part of the portal like sending daily updates and news to its subscribers and brokers. A good feedback system, coupled with good Customer Resource Management and Augmentation schemes can also be a deciding factor for an user to select a particular portal.
Promotion covers all the techniques how the organisation advertises its products and services. The national trust has advertised in many ways to engage with their customers by using ways which people are familiar with. These are newspapers which is an traditional way or even more modern such as Facebook, twitter and YouTube. As the charity grows its’ relied on social media/internet the most to help boost their marketing campaign.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
Brigham, Eugene F., and Houston, Joel F. Fundamentals of Financial Management. Second ed. Dryden, New York, © 1999.
All financial information and notes are used to asses a company’s health and predict what the coming year may hold. The information found on the financials contains a large amount of information and once one understands how to interpret it then one has a visual of the company’s health.
Another pivotal issue was that of the multichannel integration—call center, branch, ATM, and Internet—which is immensely important for large financial institution like ICBC to attract and retain customers with the promise of “anytime, anywhere” account access. Customers are eager to have the kind of flexibility to use whichever channel is most appropriate at a particular time. Continuing with the same point the, ICBC was also concerned about the relative penetration of the existing as well as new customer base to gain access to the banks new technological proposition.
The main website www.americanexpress.com, offers an apparently discrete and simple site map. The services and products are reachable from clickable words or icons. When a customer is accustomed with the website, he o...
As the economy expands and employment opportunities increase, the need for workers with financial expertise will go up. I will enter the workforce at an excellent time to pursue a career as a financial manager. The information I have acquired concerning this field including opportunities, salary, and working conditions will justify my decision to obtain a position as a financial manager for a major corporation.
Much of the focus in the Web 2.0 and Social Networking space has been toward customer interaction; that is, how to collaborate better with customers through blogs, forums, or Facebook and MySpace websites, how to increase product awareness or drive sales with marketing campaigns, or how to increase customer satisfaction using Ajax so that pages are updated almost automatically.
University of Phoenix.(Ed.). (2005). Foundations of Financial Management, 11e [University Phoenix Custom Edition]. The McGraw-Hill Companies.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
One can accurately state that the role of the competent and capable financial manager is figuratively worth its weight in gold. As global markets today's financial markets increase in complexity, the tradition of learning by doing will not suffice. The financial manager today must hit the ground running with ready expertise to be used effectively as the CFO or as part of a team of financial experts within the ranks of the CFO's office. In navigating the international marketplace effectively, financial managers find themselves in a technology driven, real time information deluge which helps them to satiate the knowledge demands of investors, commercial and investment bankers, shareholders, employees, brokers, traders et al who must know particular companies, their products and the markets wherein they operate. The financial manager is charged with providing the information necessary to fulfill this relentless demand for a range of financial information that literally runs the gamut.
Service quality in the banking sector is not easily identified, according to Lovelock (1996), as it captures the aspects of products and services that the potential customers would like to assess before they choose the product and service, Vanniarajan and Anbazhagan, (2007). The identified variables in the service quality of perception of E-banking are;
Gain insight into how customers use the website so that we can make improvements to its usability..
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
Studying Banking and Finance at University of St.Gallen will help me further increase my proficiency of corporate finance and financial markets. The in-depth research of specific topics, as well as a comprehensive curriculum, is a possibility for me to focus on my topic of interest ...