The Success of Value Retail from a Consumer Perspective

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CONTENTS

1. Introduction

2. Main body

2.1 Basic information about Bicester Village and Value Retail

2.2 Motivation

2.3 Consumer Decision Making

2.4 Culture

3. Conclusions/ Recommandations

4. References

1. Introduction

An outlet store is a retail channel which allows the manufacturers to sell stocks directly to consumers (Wikipedia,2013). Although people may hold the misperception that products in outlet stores do not have the same quality as good as those sold in the department store, a research conducted by Fowler and Clodfelter (2001) indicates that besides the prices, there are hardly any differences between products sold in the two channels.

With the principle of “Retailers Working for Retailers”,Value Retail, which was founded in 1992,serves authentic high-end luxuries and chic brands to promote their sales via outlet channel(Value Retail website,2013).Meanwhile, they are specialized in providing extraordinary services to customers from all around the world who are traveling in Europe.

This report, which is from the consumer perspective, will analyze how successful the Value Retail is from three aspects: motivation, consumer decision making as well as culture. Motivation and consumer decision making are individual factors while culture is a social cultural factor(Tao,2013).

Most of the researches were conducting using Bicester Village as the example, especially concentrating on the UK market. And some supporting facts are based on the observation during the trip to Bicester Village on 16th November, 2013.

2. Main body

2.1 Basic information about Bicester Village and Value Retail

According to Women’s Wear Daily(2013),Value Retail is currently opera...

... middle of paper ...

...prices.html [Accessed: 3 Dec 2013].

Markham.M,(2013).Value Retail.25th November,Michael Sadler RBLT,University of Leeds
Palmieri, J. 2013. WWD CEO Summit:Scott Malkin. Women's Wear Daily, 10 JANU-ARY,2013.

Schiffman, L. and Kanuk, L. 2007. Consumer behavior. New Delhi: Prentice-Hall of India.

Solomon, M. 2009. Consumer behaviour. Harlow [etc.]: FT Prentice Hall.

Tourists fuel jump in Value Retail sales. 2012. Financial Times, January 16 2012.

Valueretail.com. 2013. VALUE RETAIL - Brand Partners. [online] Available at: http://www.valueretail.com/who-we-are/the-value-retail-way/brand-partners [Accessed: 1 Dec 2013].

Whyatt, G. (2008). Which factory outlet centre? The UK consumer's selection criteria. Journal of Retailing and Consumer Services.

Wikipedia. 2013. Outlet store. [online] Available at: http://en.wikipedia.org/wiki/Outlet_store [Accessed: 8 Dec 2013].

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