The Subway Sandwich Industry

Quiznos’s MMMMMMM….Toasty! Eat Fresh at Subway! These are two iconic

slogans from sub franchises that are known the world over. Subway and Quizno’s

have competed for more than thirty years. When one company has a promotion you can

bet the other one isn’t to far behind. But what makes these two successful? It’s simple

really, it’s marketing. Both companies are considered the top notch of sub shops when it

comes to marketing. The question is however, who has the best marketing and subs to

back it up?

With Quizno’s having over four thousand stores nationwide you might say, “Wow

they must be really successful.” Unfortunately that’s only about a fifth of the subway

shops in the United States. In the U.S. alone Subway has over nineteen thousand shops.

That’s not including the other five thousand stores found around the world. Quizno’s may

be an admirable store, but there is no comparing to the world renowned Subway. I have

had the unique experience of not only trying both Subway and Quizno’s but to also have

been a manager at one of the local Quizno’s. This gives me the acumen to confidently

state that the keys to marketing are as follows: affordability, advertising, quality, quantity,

variety, and customer service.

Marketing has many aspects: location, demographics, advertising; the list goes

on and on. While many of those will change depending on circumstance, one constant

that marketing always targets is affordability. Can the customers afford what we are

selling them? The answer is yes; that is if you want your customers to return. Both

Subway and Quiznos can say that they are affordable. “Five dollar Footlongs” and five

dollar large everyday value...

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...e different Subways

with in a two block radius of each other and there was only one Quizno’s in all of

Kernersville. The Subways are still in business and Quizno’s is not.

Subway and Quizno’s are a lot alike. They sell excellent subs with an upbeat

attitude and they rely on advertising to help bring the customer in and they both have their

quirks. It is the small details that separate them. Subway with its prepackaged meats. Or

Quiznos’s inflated prices, lack of feng shui: the flow of their stores and their budget to

spend on advertising. These are what make Subway a success an icon and a marketing

juggernaut. Until Quizno’s can match Subway step for step it will remain second best.

Works Cited

Doctor's Associates Inc., Subway, 1 March 2011.Web. 26 September 2011

QIP Holder LLC., Quizno’s, 20 September 2011.Web. 26 September 2011