Study Regarding the Acceptance of Online Branding Techniques by Indian Customers

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Recommended: Introduction to the impact of branding on consumer purchasing behaviour

STATEMENT OF THE PROBLEM
To measure the acceptance of online branding techniques by the Indian customers. If the Indian customers have accepted the online branding techniques, what are factors that affect the customer acceptance is also studied.

OBJECTIVES OF THE STUDY
Primary Objective:
• To understand whether online branding is an effective marketing tool I.e. whether the Indian consumers prefer and accept the concept of online branding.
Secondary Objectives:
• Understand the important factors which affect the consumer preference for online brands
• To conduct a study of various branding methods which are available online.

HYPOTHESIS
1st Hypothesis
Null Hypothesis (H0): Customer acceptance of online branding is independent of availability of information.
Alternative Hypothesis (H1): Customer acceptance of online branding is dependent on the availability of information.
2nd Hypothesis
Null Hypothesis (H0): Customer acceptance of online branding is independent of the availability of purchase options
Alternate hypothesis (H1) : Customer acceptance of online branding is dependent on the availability of purchase options

Data collection and source:
1) Primary data collection method
2) Secondary Data collection method

Primary Data
In this the information is being possessed with first hand information, which is new and fresh.
The tools used by me for the primary data are as follow:
Questionnaire
Observation
Secondary data
The information that is received with the help of Journals, Magazines, Financial reports or which is already present with the company.

References used from management books.
Gathered information through World Wide Web (www).
Support and knowledge provided by Faculty.

ANALYSIS:
Questionnaire Analysi...

... middle of paper ...

...saction when going for an online purchase.
• Featuring in the top search results was found out to be a factor affecting the customer acceptance of online branding.
• When customers go about searching for a product, they should use the correct keywords for search.
LIMITATIONS OF THE STUDY
• Since consumers preferences and tastes are subject to change, the findings of the study may not be fully relevant at future time period.
• Some respondents might have given biased answers which can have an effect on the findings of the study.
• Online market is a very dynamic one, the factors affecting the market changes with time. So the factors considered important in this study can change
• The trends in branding change at a very rapid pace and hence the analysis done might not be of greater importance after a certain period.
• The data collected does not the whole population.

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