Steps in One-to-One Marketing

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Introduction

In marketing, there are two ways of selling products to consumers. One is the mass marketing or undifferentiated marketing, and the other is target marketing or differentiated marketing. The former is the traditional way of reaching out consumers by selling all of them the same products. The latter is the contemporary way of connecting with the consumers whereby companies choose select groups of people or organizations to sell to. Target marketing is the trend nowadays in selling products in which companies are creating customized sales approaches for every group of buyers.
One-to-One Marketing
Along with target marketing, there is a process called one-to-one marketing wherein best customers are targeted by companies to form personal relationships with them and give them what they want. One-to-one marketing is defined by www.wisegeek.com (n.d.) as a new variation of an old concept, one depending on a customer relationship management (CRM) strategy that focuses on personal interaction and investing in personal communication. While much attention is focused on mass market...

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