Etisalat is a multinational, blue-chip organization with operations in 15 countries across the Middle East, Africa and Asia. It is one of the leading telecommunication operator and a large scale corporation. Etisalat was founded in 1976 and in 1982 it launches the Middle East first mobile network. In 1983, the United Arab Emirates government gets 60% share in the company and remaining 40% is traded publicly. Since then Etisalat has been serving its people by creating modern telecom infrastructure and through innovations.Over the last 41 years, by providing reliable and high quality services, Etisalat has almost touched the heart of every people. Etisalat is ground-breaking numerous advanced ‘green’ technologies and is a provincial leader in providing environmentally friendly information and communication solutions. Etisalat successfully reaches all its targets and objectives; creating high revenue in the picture. Etisalat actual performance has always met its potential performance; hence growing globally and effectively. (Annual report 2012, business snapshot from ASSESSING GROWTH STRATEGIES
INTENSIVE GROWTH
Market-penetration strategy
Etisalat.ae is an official website of Etisalat which provides essential information to new and existing customers. This includes:
Online billing system- existing customers can pay, recharge, re-register mobile numbers, check call rates and call log.
Promotions- new promotions and offers are always put on the website. For example:
‘Get two months rental free with the new business ultimate post paid connection.’
‘Exchange your old phone with a new 3G Smartphone; for only AED 299- from 24th March, 2014 to 24th June, 2014.’ (http://www.etisalat.ae/en/promotions/personal/promotions.jsp).
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...on of becoming one of the most admirable telecommunications companies in the world.’ (Elissa Mohammed Al Suwaidi, chairman’s statement; Annual report 2012 from http://www.etisalat.com/en/presentation/chairmans-statement.html)
Etisalat is the fastest growing telecommunication industry with latest creativity, innovation, products and service. Etisalat focus on the ‘quality’ of product and service it provides with reasonable cost. Its network coverage is its strength and it doesn’t leave behind any opportunity to grow. Etisalat takes every initiative with using plans and strategies. Etisalat creates high revenue every year, which proves that the gap between potential and actual performance is either least or no gap but yet every industry wants to grow more and so does ‘Etisalat’. The success of Etisalat is due to the differentiation in growth strategies it implants.
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
Singtel (2011) Management discussion and analysis of Financial condition, results of operations and cash flows for the fourth quarter and year ended 31 march 2011, Singapore Telecommunications Limited and Subsidiary Companies.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
Nokia is a technology company that has become a global leader in the technology industry. Historically, the company has grown from being the finish roots, to the situation of bringing expertise and technological change in the technology industry. The innovation technologies developed by the firm improve the connectivity of the people from different parts of the world. The products from the company are consumed worldwide. It deals with the production of mobile phones, iPad, computers and other technology products. The market is sensitive since it encounters stiff competition from competitors such as the Samsung, Techno and other mobile producing companies. The customers of the Nokia products are thus sensitive as they can shift from purchasing Nokia products and purchase those from the competitors. Furthermore, the customers are technology based because they majorly consumed technology based
There are many technological applications that have been tried and tested for cell phone usage. The most widely used is known as the Global System for Mobiles (GSM) network. This is a network that allows mobile phones, that have been made by different companies...
Manufacturers and service providers of cell phones are located throughout the world, although, as inCode, a wireless business and technology consulting firm, suggests, “Not many wireless carriers today have a truly global presence.” However, the company predicts that “the top 10 wireless carriers are going to make a push for globalization in the coming years” (“InCode releases…”). Most especially, inCode foresees service providers reaching to “unconquered markets like China, which is the fastest growing wireless market in the world” (“InCode releases…”). Some companies have already tapped into the global marketplace, spreading areas of coverage across continents. The cell phone manufacturer Nokia, for example, is rooted in Finland, but sells cellular phone products virtually everywhere on the globe. Service providers, although most often more less expansive in scope, are also trying to provide more global coverage.
This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person you're calling) and improving download speeds. Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers.
In order to achieve the goals which is being most successful in the telecommunication industry, AT&T have concern about their external environment. The external environment can influence their guideline while running their business because it can be the bench mark for the company to gain more profit and becoming better than the others. Consequently, the AT&T company had analyze and focusing on the external environment to understanding their market and condition of the company. Therefore, the six segment such as technological, global, sociocultural, economic, demographic and political/legal are the segment that help the company to have better understanding about their general environment.
Covering sixty-three nations, the vital union will see Vodafone Global Enterprise supply about 50,000 Unilever workers with gadgets, network and Managed Mobile Services, which will enhance the conventional path and direction of Unilever's portable interchanges spend, upgrading cost efficiency and effectiveness in relation to the delivering of products and services. Vodafone Global Enterprise deals with the correspondence demands and needs of its clients in relation to the agreement, Vodafone will likewise supply services to Unilever with important information on the most proficient method to increase more prominent upper hand through conveying inventive versatile arrangements. Likewise, Vodafone will give key guidance on new patterns, for example, the successful administration of purchaser gadgets and applications in the working environment. Vodafone and Unilever will work a graduate learner trade project to empower further versatile development in the work environment. To rearrange the administration of Unilever's versatile interchanges, Vodafone will send a variety of arrangements including Vodafone Telecoms Management, a completely facilitated and oversaw administration intended to eliminate various operational issues. Supported by Vodafone's worldwide backing and administration level understandings, Vodafone Telecoms Management will give Unilever more prominent perceivability and administration control over its telecoms consumption, and additionally enhance the nature of administration conveyed to representatives. (Technology Marketing Corporation,
Mobilink’s tagline catchphrase “Mobilink… Reshaping Lives” tells us about how they want to position the brand in the minds of their target customers. The message they want to communicate to the consumer market is that Mobilink is the best solution for telecommunication and can be trusted to provide communication facilities all across the globe where no other service is available. The company tries to position itself as one that provides a greater edge over its competitors and that its innovative and creative services are such that will actually ‘reshape’ lives. This image that Mobilink tries to is create created in the minds of consumers gives Mobilink an unparalleled advantage. Mobilink now wants to come up with 3G technology which will offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. Services include wide-area wireless voice telephony and broadband wireless data, all in a mobile environment.3G position itself for all those people who are looking for superior performance based technologies. 3G are for those all people who are striving and challenging.
My long term career goal is to found my own financial company that specializes in applying advanced analytics tools to solve complex financial problems. Having worked as a financial analytics analyst for more than 6 months at Enova Financial, a Chicago-based consumer online financing company, my passion towards financial analytics is reinforced. Ranging from basic data query and reporting to predictive modeling and optimization, data analytics has assumed a more important role in today’s financial services industry. Mastering data analytics could help financial institutions acquire the relevant information in the shortest amount of time and make the informed decisions thereafter. Since personal loan industry is only the niche of financial services, I would like to broaden my horizon of the financial knowledge by gaining a deeper understanding of its principle and its application in order to achieve my loan term goal. Entering a full-time master in finance program, as such, becomes the best option for me.
users to send money, using computers. The same can be done by means of mobile phones that are support Web.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.