Color Me Cupcake will be a small entrepreneurial bakery located in Chicago, IL. Cupcake will be offered in a variety of cupcakes and beverages. This bakery will contain comfortable seating area, WI-FI access, allowing customers to stop in and socialize and conduct business while eating some delicious cupcakes. Color Me Cupcake will have on site company truck selling cupcakes at major events like the Taste of Chicago, and a catering service is also available for customers who are having large events like weddings, birthday parties and business events. As a bakery, Color Me Cupcake will market on a broader scale. People of all demographics enjoy eating delightful cupcakes, and will therefore be included in the target market. Cupcakes are a very reasonable item to purchase; they are obtainable by nearly anyone, despite varying incomes, again keeping the target market on a larger scale. Between the numerous product options, the broad target market, and convenient services, this bakery will be able to meet the needs of a wide spectrum of consumers.
Product quality is very important in the food industry. For this reason, Color Me Cupcake will make certain that product quality is beyond exceptional. We will only use fresh ingredients, sale only fresh cupcakes, and make sure we have a focus point on cleanliness. Innovation is definitely a major good of the company. One way to accomplish is through creating new and fun flavors of cupcakes and frostings on a monthly basis and this will only be offered for a limited time. This will give the business the opportunity to test out new products to see how consumers like each flavor. Color Me Cupcake will also have signature cupcakes that will be available during every holiday season....
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...tering service will be utilized by local Chicagoans for larger events such as weddings, birthday parties and business affairs. The products of Color Me Cupcake will be greatly appreciated by all consumers who simply enjoy delicious treats. Whether consumers are looking for that rich and delightful cupcake or the low 90-calorie cupcake, this bakery will guarantee to meet their needs. For consumers who are looking for a comfortable sit down atmosphere with a little dessert, Color Me Cupcake is the place to be. Local Chicagoans and tourists visiting the downtown Chicago area, with varying ages, different income levels, will all be included in the target market of Color Me Cupcake.
B. Marketing Mix
1. Product: Cupcakes are the key products of Color Me Cupcake, and product quality will be the importance to our success. To ensure product quality the bakery will show
Chris and Pat Anderson, majority shareholders and founders of Cupcakes-Palooza (CP), is a privately held corporation located in Janesville, WI. CP’s office hours are Monday thru Friday 8:00 A.M. until 4:30 P.M. and bakery hours are 4:00 A.M. until 12:30 P.M. During bakery operations, CP produces and sells roughly 15,000 cupcakes weekly to selective grocery stores in the Janesville area.
Starbucks and other companies have found a new way to add economic value, and what they are selling is emotion and a feeling of belonging. Companies have now stopped trying to sell just their products, they are now making you feel good about buying their product. Bill Silver uses the example of the blueberry muffin. If you buy the blueberry muffin, then you get to eat a tasty pastry. But if you don’t buy a muffin, you still feel good about yourself because you resisted urge of buying that blueberry that would have costed you money and make you not as
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
M&M Minis are marketed toward kids by using an energetic marketing forum. They are usually shown running, jumping, and sliding around all over the place. There is a new flavor of M&M's specifically targeted at the increasing American Latino population. This new flavor is called dulce de leche, or caramel. Caramel has been a staple in the Latino diet for many years, so it is clever for M&M/Mars to develop this product and direct it towards Latinos. The elegantly packaged holiday gift box of chocolates called "Creations" is directed towards middle-aged women because it allows her to give a gift that she knows will be appreciated. It looks like it costs a lot more than the actual price and it is a familiar product everyone likes. The new confident image of the green M&M is aimed at women. Women can relate to her sexy and self-assured attitude. Women can also appreciate that "green's" allure comes from her personality and not her figure. M&M's works hard to make sure that their brands are at the back of consumers heads all ...
The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop and visit should be on our “trial” market plan for the next few years.
Secret Recipe was famous with their cakes, so customers visit to Secret Recipe most probably to buy their cakes. So, when customers wanted to order their favourable cakes but been told that the cakes out of stock would led customers to feel unhappy and disappointed. Therefore, limited variety and production of cakes would lead to customer’s dissatisfaction.
In this paper, I will be talking about the cupcake industry and economic sector. What its current and future growth rate is along with its trends, competitors and finances. In addition, I will touch base on the data that was found for this research paper. I will elaborate on the where, what, why and when to further show my reasoning for using the data.
These are but a few of the many strengths, weakness, opportunities and threats that the Starbucks company may face. This is why a marketing team along with data and analytics is essential to comprising a new product. It requires research, innovation, hard work, and a little luck, the Starbucks Brand is more than just coffee. It’s a simple yet detailed product tailored to meet the consumers need at home, at work, and in between. (Starbucks Corporation,
Bruss (2001) argues that the company hopes as well to make new investments in new coffee types. Starbucks has recently developed a new type of coffee called green-coffee. These strategies are created with the objective of support Starbucks’ commitment to buy coffee that has grown and processed by suppliers. They meet certain conditions of social, economic and quality standards. In addition to that, the company is paying additional premiums to those vendors who meet the specific requirements that the company wants.
By remaining true to core competency and a laser like focus effort towards quality; Starbucks has managed to analyze, adapt and create brand loyalty to their particular market and remained the top competitor throughout the coffee industry. Americans in general enjoy a good, hot cup of coffee to start their day. In any given business, seeing a torrid cup of coffee in a cup from Starbucks is not uncommon. Starbucks is one of the most popular coffee franchises in the world with locations in 62 countries. Starbucks has been around since the year 1971where they started off as a coffee bean roaster and retailer. This research paper will briefly explores, examine, and assess Starbucks quality marketing and management strategy. Additionally, this research