Spring Break

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Recommended: Brand awareness

After the past two trimesters and with March right around the corner, everyone is itching to go on vacation for their spring break. Fortunately, I have saved up a decent amount of money which will allow me to go somewhere nice and hot for spring break and soak up the sun! I have decided to travel to Punta Cana, Dominican Republic. In this essay I will compare and contrast the two websites based on the following: type of information on the website, ease of maneuvering around the entire website, ease of booking, and the aesthetic appeal of the website. I have chosen the two hotels in which I decided to book my vacation: Hard Rock Hotel & Casino, and the Bávaro Princess Resort.
Both the Hard Rock Hotel & Casino and the Bávaro Princess Resorts website has different types of information on their websites. The Hard Rock hotel has their own website for this location in Punta Cana. When first opening the webpage the website has an interactive slide show of specials and photos of the location, and links to different amenities the hotel offers. Such as: rooms, spa, casino, dining, planning an event, area attractions, and their current special offers all at first view. When you scroll down on the webpage a pop-up screen allows you to pick the time of arrival and departure and gives you different room rates. The Hard Rock website also allows you to book flights through their website. The bottom of the webpage allows links to information such as: contact information, special offers, information on the brand, latest news, onsite events, and how to follow the brand on different types of social media. Secondly, the Bávaro Princess Resort does not have a specific website for this specific location but the brands website allows you to choose on a ...

... middle of paper ...

...will help your hotel: uniform brand identity, get more consumers, be distinct from competitors, and attention to detail all matter. Therefore while on spring break I will travel to Punta Cana, Dominican Republic through March 1st through the 6th to soak up some sun at the Hard Rock Hotel & Casino.

Works Cited

Hard Rock Cafe International, Inc. "Home Page." Hard Rock Hotel & Casino Punta Cana. Hard Rock Cafe International, Inc., 2013. Web. 03 Feb. 2014.
Princess Hotels. "Hotels Princess & Resorts (Official Website)." Hotels Princess & Resorts (Official Website), Spain, Mexico, Dominican Republic, Promotions, Meetings, Conventions, Online Reservation. Princess Hotels, n.d. Web. 03 Feb. 2014.
Project Eve. "Why Effective Web Design Is Important." Project Eve: Why Effective Web Design Is Important Comments. Infinista Concepts, 13 Dec. 2013. Web. 03 Feb. 2014.

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