Sports Marketing Synthesis

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The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include organization, advertising and public relations, and implementing promotion of the product as much as possible. The article “Overview of Careers in Sports Marketing” breaks down qualities of a sports marketer including a creative mind and a competitive edge. In addition, the article emphasizes that a sports marketer needs experience and promotion to have success. Jordan Powell writes in his article about Matt Piva, titled “Matt Piva’s Journey Into The Industry” that the successful motocross driver, Matt Piva has dedicated himself to the field of sports marketing and continues to participate in the sport he loves while promoting brands that he believes in. Matt Piva promotes the widely known brand, Skullcandy, and tells Powell that any sports marketer knows that he/she needs promotion and advertisement for success. Chris Conway writes about the famous Redbull energy drink in his article “A Sports Marketing Success Story.” He describes the immense amount of success the company has had due to sponsoring several ...

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...uct out there through sponsorship, promotion and advertisement. With Redbull and Skullcandy as prime examples of a successful business, sports marketers can achieve success like those two with promotion as their key.

Works Cited

“Career and Professional Development: Sports Marketing.” Wake Forest University. Wake Forest University, 2013. Web. 6 December 2013.
Conway, Chris. “A Sports Marketing Success Story.” Sports Networker. Sports Networker, 2012. Web. 6 December 2013.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
“Overview of Careers in Sports Marketing.” Career Prospects. Business.NMSU. Web. 6 December 2013.
Powell, Jordan. “From Team Sports to Moto: Matt Piva’s Journey Into the Industry.” 26 December, 2012. Transworld Motocross. Transworld Motocross, 2013. Web. 6 December 2013.

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