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Sports Marketing and Mobile Technology Essay

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Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being heard. Tracy Keller reveals how deeply mobile apps have helped fans and teams interact in her article, “The Rise of Mobile in Sports Marketing.” She goes into detail on how fans are closer to their favorite teams through new mobile technology involved in sports. To go along with mobile apps, websites are bringing new life into sports and professional teams. In Greg Johnson’s article, “Big-time backers are trying to breathe new life into high-flying sport of Slamball”, it discusses how Youtube has allowed Slamball to keep its fame, and it is also reviving the sport at the same time. Sports and fans have always been together. Sports marketers have made the interactions between fans and teams closer through social media, websites, and mobile technology.
Fans can reach out to their favorite teams and players through social media. They can read about new information on their Twitter and even spread this information to fellow fans and the rest of the social media universe. Fans are using social media m...


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... the live action, pushing the team to find new ways of delivering unique mobile content during games.” The apps allow fans to have a more interactive experience while they are at the stadiums. It also allows the teams to hear their feedback and gives them the chance to improve on possible mistakes they made or, in general, make the experience better for fans.



Works Cited

Feil, Stuart. "The Passion of the Fan." ADWEEK. N.p., 28 Jan. 2013. Web. 3 Dec. 2013.
Johnson, Greg. "Big-time Backers Are Trying to Breathe New Life into High-flying Sport of Slamball." Chicago Tribune. N.p., 13 May 2008. Web. 3 Dec. 2013.
Keller, Tracy. "The Rise of Mobile in Sports Marketing." Concordia University Saint Paul. N.p., 29 Apr. 2013. Web. 3 Dec. 2013.
Krigsman, Michael. "Sports Marketing and Technology with the New England Patriots." ZDNet.com. N.p., 2 Aug. 2013. Web. 3 Dec. 2013.



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