Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition. It is absolutely essential that the salesperson has done enough research about the relevant product or that he/she has been well informed. If this is achieved, the salesperson will be well equipped to inform customers or even to answer questions correctly about the product. This will help boost the sales of the specific product and this simple action will have spurred on the following processes: • Economic growth • Job opportunities • Satisfying a demand for a certain product • Optimum production With the correct knowledge the salesperson can now, with confidence and enthusiasm, approach potential customers. If he knows his product well, he will easily be able to distinguish the facts and advantages off the product and compare it with that of the competitor, who might be selling a similar product. If the salesperson is knowledgeable about the company itself, and not only the product, he/she could inform potential customers about e.
Staffs are able to provide information about the product – so meaning staff will need to have good communication skill so that the customer can understand and grasp this
Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation.
As a marketing person, one must understand that to influence or encourage a purchase, they will need to encourage the need recognition. The marketing person should also be able to provide real-time, reliable and accurate information on the different types of car models to potential buyers to build on the corporate image as a trustworthy brand especially for purchase for high level of involvement. Marketers should also provide after sales support to reassure the buyers that they have made the right decision building brand awareness through constant promotions such as advertisements, co-sponsoring in a movie or television dramas.
as this helped the business in identifying the needs of the consumers in the market and has given the business with information which will help the business to ensure that there product is able to meet the consumers requirements and be successful in the market and helps the business to offer a better product than the competitor in the
The nature of selling product is catchy and entertaining advertisement and many of the audiences are more then likely unaware and do not know any better on what the product really is about.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.
Curiosity: Allows a salesperson to think on their feet and find a way to solve unfamiliar problems, and also indicates their level of creativity, and ability to think out-of-the-box.
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
One Core competence as defined by C.K Prahalad and Gary Hamel (May-June 1990) provides potential access to a wide variety of markets. Nokia once established itself as the world leader in mobile phones and concurred with the above definition. However from 2008 to 2010, Nokia’s global handset market share declined from 35% to 5%.It set the unenvied new world record of the fastest collapse in history of mobile phone sales over a year (-62% - Tomi Anohen Consulting Analysis January 2013). Nokia has thus seized to be “something that opened up a good number of potential markets.”
Product: You need products that your customers want to buy and a product range that will satisfy your customers’ needs and desires. The products must also deliver a profit for you to have a successful business;
Since I was pursuing my bachelor’s degree of art in communication with concentration in business, I got a chance to learn different strategies that marketers use in order to attract the attention of customers and to raise awareness of their companies. One of those skills is to be able to create media that advertise the important of products or services. I got a chance to develop this skill when I was working on two projects called “Show and Tell” and “That’s Wrap” from the goal called “Create Multimedia”. When I was working on this project, I was required to advertise Acme Widget Wooden Toys. In order to make sure that customers understand the importance of wooden toys, I made a video, an audio, pictures and text messages that talk about the important of Acme Widget toys. From that experience, I learned that in order to attract customers, marketers should focus on the add values of their products or services. I also learned that it is better to use different methodology since customers have different preferences. Another project that helped me to develop my marketing skills is “Investigate the History of Advertisement and Target Market” from the goal called “Advertise a product or service”. When I was working on this project, I learned an important skill that every marketer should have. In fact, I learned how to choose a target market of new product based on data. In fact, when I was
Job posting: This can be one of the good methods for this job as within the organization there can be a suitable candidate who knows much about the product and is very good in dealing with the customer over the phone.
The following report presents an Integrated Marketing Plan for Nokia in the UK. The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position it among the target audience, and also communicate the brand values with customers effectively, while simultaneously influencing sales to grow. This plan is created to ensure maximum effectiveness in Nokia’s marketing approach. The main aim of this plan is to assist Nokia in their IMC activities in the UK.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
products they want. The goal is to not only provide consumers with what they know they