Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
evaluating target market segments
market segments and targets
market segments and targets
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: evaluating target market segments
3. What are Sonic’s Target Markets? Explain. Determining the target market for the product is integral to the success of the marketing efforts. The question must be asked, “Which are Sonic’s target markets?” The Sonic 1000 PDA is being marketed to the 25-40 years age range. These are working professionals who use these products every day. The Sonic 1000 is designed to make the lives of the users easier. These professionals have busy, fast paced lives. Any device that can help in making the day go easier is a welcome addition. Kotler and Keller say that the target market should be that which “provides the greatest opportunity” (Kotler & Keller, 2009). This definition describes the Sonic 1000’s target market well. The idea behind choosing this market is to take the new product and drop it into the portion of the market that is most interested in this type of device. The PDA market has exploded in recent years and there are no signs of the market cooling off. Consumers look for better, newer products. The goal of Sonic should be to introduce the best product into the market and focus on influencing the 25-40 years age group. A second target market will be the aging “baby boomers”. According to Kotler and Keller, this age group is trying to fight the aging process by staying current and up to date with technology (Kotler & Keller, 2009). These consumers usually have plenty of usable finances and most do not mind spending it. The Sonic 1000 PDA is typically designed to work for any age group and the aging “baby boomers” are no exception. What specific needs does the Sonic PDA address for each target market? The Sonic PDA will meet the needs of this target market. Consumers today want a device that will be multi-functional, dependable, easy to use, and durable. The Sonic 1000 will meet these needs and perhaps even exceed the consumers’ expectations. The goal of Sonic is to produce the best product that the consumer could need and making a competitive PDA is a top priority. The Sonic 1000 has multiple target markets but the product is designed to be user friendly for all potential users. The older target market is looking for a PDA that is easy to use and navigate. These are needs that are understood and the Sonic 1000 is designed to allow the user a variety of options from menu setup to font size.
Wegmans target market and customer is “everyone”. This is one retail place that gender and economics doesn’t really matter. They take EPT, which is a government aid for those who are in need of food for their families, so it accommodates all people of every economic status. If I had to gear in on a customer, I would say it is appealing to the mother’s out there. Wegmans offer cute double car carts with the steering wheel, so kids are entertained while mom shops. Some of the stores also have the “W-kids Fun Center”, which is where you drop off your kid(s) so they can have fun doing activities while you as a mom shop without distraction.
Eddie Bauer Inc, offers many different products for both men and women who seek versatile, classically styled, high quality merchandise to meet their wardrobe and home décor needs. Eddie Bauer considers the location of its stores to be the most vital factor in achieving maximum sales. The company, however, must determine how it can best identify these locations in order to reach its target market. With recent demographic changes, it is essential that they gather information to answer some key questions in order to do so. (Aaker, Day, Kumar, & Leone, 2010)
The retail industry is an important indicator for the overall situation of the Canadian economy. Being one of the biggest employers, according to the latest census conducted in 2011, it was ranked first in terms of share of total employment at 11.5%, with more than 1.9 million workers, which clearly demonstrates the strength of the sector.
I am a current student of Thompson Rivers University and I would like to have a device that would easily provide me with accessible data and personal files, as there is a lack of available computers in the computer laboratories. This need has prompted me to the idea to buy a tablet. Many factors would convince me to purchase a particular model/brand, such as: national/religion and geographical environment, social status, and age. My interest to a modern device is a result of the upbringing in a modern society, with achievements in the field of electronic equipment and attendant skills of a consumer and corresponding set of values. Having a background in computer science, I know how important it is to have a good quality
The “bring your own device” style is having many effects on enterprise operations. From enhancing employee productivity to reducing IT cost, once a business adopts a BYOD solution, it can find its operations completely transformed. Sheila Johnson said “Were seeing a change in the make up of PCs versus Macs that are not employee owned, but company owned. We are seeing a shift toward Macs. Sheila Johnson mentioned that some 40% of their employees, including a large portion of their contractors who work there at the headquarters are on Macs, and they’ve seen 11% quarter over the growth of that platform. She also stated how business needs to be ready to adopt whatever devices employees want to use, from IPhone to Chrome books. Second, the choice of device needs to be compatible with whatever the business is using as its desktop computer. By investing in remote access and HTML client solutions, businesses can avoid compatibility issues altogether and focus on providing employees with the rich mobile
The actual initiative which was proposed to expand the new business is focused on Feleo skills which is teaching on how to use the Feleo smart phone in an old year demographic market. The board of Feleo Group was aware that people could be a good significant demand for its product. The plan and strategy is concentrating on targeting those in demographic areas, in order to attract them to become its customers. The Feleo growth strategy was focused on a single product in the market. Aa a single product the smart phone called SliFone has focused on targeting specifically the age group from 60 to 80-year-old in a demographic region, the board of Feleo Group found out a way to increase its level of the growth in
Cell phone sells were at its apex. Cooper and his team devised a technology so novel that the popularity of it was instantaneous. A device with the ability of only conversating is what the first cell phone was, but as time progressed and technology flourished the once simple talking device transformed into a diminutive computer. Gradually, a plethora of unique features were supplemented to the cell phone sharpening its value making it worthier and superior to the first cell phone. These features include browser accessib...
Question 1:When Howard Schultz launched Starbucks, who was the target market and how was Starbucks positioned to appeal to this target market?
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Introduction This report provides a market target analysis of Hanndia Pest Control Services Pty Ltd. Hanndia Pest Control Services, specialise in working with real estate agencies to manage white ant infestation of rental properties, by applying an environmentally friendly fumigation barrier. The main office is located in the Brisbane City council suburb of Calamvale, South Eastern Queensland, with a total of 20 employees. This includes the manager, field officers, and administrative support. The purpose of this report is to identify the market target for Hanndia Pest Control Services.
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
The improvements to coffee brewers and the innovation of Keurig has allowed for Starbucks to repackage their products and distribute it as a home product. Many of the flavors consumers could only get from the Starbucks espresso machine in the store can now be duplicated in the home. The opportunity for continued expansion is present. Coffee is quickly being consumed in almost every country in the world, Starbucks has a legitimate opportunity to influence those countries without the Starbucks brand to open their doors.
... a cola option that is “guilt free”. They also push the fact that it tastes the same as regular Pepsi telling them they don’t have to sacrifice taste for lower calories like most diet products. The target women is in her 20’s and 30’s single, dating age so she watches her weight. Diet Pepsi is a great option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and eats diet products because like all women her age she wants to look good and dreads going up a pants size.