Some History of Promotion Marketing or Advertising

1076 Words3 Pages
bulb-icon

Recommended: SWOT analysis formulating strategic goals

Some History of Promotion Marketing/Advertising
Promotional Strategies and Advertising are very important when it comes to marketing for a firm. One of the methods used to determine the internal and external environment in the organization business strategies is the strengths, weaknesses, opportunities and threats (SWOT) analysis. This is the matrix platform for most business firms and it is effective for organizations. When people are talking about promotional strategies and advertising; marketing is basically what business firm wants to be successful in.
Advertising is dealing with marketing strategy as well, and companies use this method to create awareness for their product and services. This promotional strategy wants to get a response and target a customer. A unique look of a picture of a product with a cool logo will gain the interest of a customer. This simple idea will draw consumers’ to purchase the product based off the look of the logo or trademark. Advertisement can be sent through television, radio, newspapers, magazines and journals. Also, advertisements can be sent direct mail, which the product send marketing materials to the selected list of customers. Outdoor advertising can be put on posters, banner, signs and bus ads.
Compare and Contrast Promotional/Advertising Strategies
As of 2013, Panasonic TX-P55VT65B is one of the leading TV brands its’ picture is immense and the images are sharp and crisp. There are key areas in this flat screen TV, which makes it key for consumer to purchase the product. The product include motion, contrast, black levels and 3D stability. According to (Lucas, 2013), 55VT65B makes an impression like it is the most natural thing in the world to blitz opponents as credibl...

... middle of paper ...

...Retrieved from http://www.stuff.tv/panasonic/panasonic-tx-p55vt65b/review.
Nanda, R. &. (2011, November). A Historical Overview of Marketing Strategies. International Journal of Multidisciplinary Research, Vol. 1 (Issue 7). Retrieved from http://zenithresearch.org.in/images/stories/pdf/2011/Nov/26_vol-1_issue-7%20_%20%20%20RAHUL%20NANDA%20AND%20PARUL%20KHANNA%20Article%201%20Zenith-1.pdf.
Stuff. (2013, November 1). Samsung PS51F5500 Review. Retrieved from http://www.stuff.tv/samsung/samsung-ps51f5500/review.
Trusted Reviews. (2014). Samsung PS51F5500 - 3D Performance and Conclusions. Retrieved from http://www.trustedreviews.com/samsung-ps51f5500_TV_review_3d-picture-quality-and-conclusions_Page-3.
WHAT HI*FI? (2013, October 31). Panasonic Officially ends Plasma TV production. Retrieved from http://www.whathifi.com/news/panasonic-officially-ends-plasma-tv-production.

Show More
Related

  • Campbell's Soup Company Strengths And Weaknesses

    372 Words  | 1 Pages

    SWOT analysis is performed with Campbell’s Soup Company (CPB). There are Strengths, Weaknesses, Opportunities and Threats which helping an organization to understand the current environment and potential for their particular product and service which allows them to adjust their marketing tactics in order to help focusing their strategies. When doing a SWOT analysis, it is important to recognize that the Strengths and Weaknesses are internal reflections, whereas the Opportunities and Threats are external reflections.

    Read More

  • Capsim Swot Analysis Essay

    461 Words  | 1 Pages

    As a business in a competitive market we must be able to determine what may assist us to accomplish our objectives? What obstacles we must overcome or minimise to achieve our desired results? To achieve this we must carry out a strategic plan, which is a straightforward model known as a SWOT analysis (strengths, weakness, opportunities and threats). This will help us to establish our overall strategic position, based on internal issues (strengths and weakness) and external issues (opportunities and threats).

    Read More

  • Ford Motor Company Swot Analysis Essay

    709 Words  | 2 Pages

    A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.

    Read More

  • Swot Analysis of Timberland LLC

    901 Words  | 2 Pages

    The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)

    Read More

  • Swot Analysis For New Belgium

    354 Words  | 1 Pages

    . For New Belgium to maintain its strategic focus, they must continue to maintain and reevaluate its marketing program, which is tied to New Belgium’s competitive advantages and identify the organization’s performance by creating a SWOT Analysis. This tool will identify the organization's strengths, weaknesses, opportunities, and threats(Ferrell & Hartline, 2011).

    Read More

  • Analysis of Express

    997 Words  | 2 Pages

    Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.

    Read More

  • Business Analysis: Keurig Company

    1455 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.

    Read More

  • Dynatrix Swot Analysis

    961 Words  | 2 Pages

    SWOT analysis is a method which will assist Mike to understand his company’s strengths and weaknesses and recognise the opportunities and threats surrounding his business. Using the PESTEL approach, Mike’s Dynatrix Pty. Ltd will be able to identify the macro-environmental problems in relation to politics, economics, society, technology, environment and legality. Likewise, in identifying a firm’s strategy, Chirantan Basu (Chron) also emphasis on the difference between positioning and value propositions in marketing strategies. He refers to value propositions as an actual type of emotional benefits that products and services offer to customers, while positioning comes from value propositions which will describe the reasons why customers should choose a certain kind of products rather than the

    Read More

  • SWOT Analysis: Mc Donald’s India

    1319 Words  | 3 Pages

    SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.

    Read More

  • Target Corporation Swot Analysis

    1685 Words  | 4 Pages

    The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--

    Read More

  • Consumer Behaviour Report: Biscuits

    1149 Words  | 3 Pages

    Eric H. Shaw, 2012, ‘Marketing strategy: From the origin of the concept to the development of a conceptual framework’, Journal of Historical Research in Marketing, Vol. 4, No. 1, pp. 30-55

    Read More

  • Apple Inc.

    2375 Words  | 5 Pages

    Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...

    Read More

  • History of Advertising

    711 Words  | 2 Pages

    of what they were selling, eg a shoe shop, a picture of a shoe. As

    Read More

More about Some History of Promotion Marketing or Advertising

Open Document