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What are the marketing implications of perception
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EXECUTIVE SUMMARY:
The following report discusses about the Social Networking industry in the Service Sector. The
report initially discusses the growth of the industry in the past years and also discusses about
the future growth prospects of this industry. After a brief industry analysis the report tells about
the company FACEBOOK and the services that the company gives to the consumers. The
services that like gaming, sharing images, posting status, following groups, creating business
pages, posting adds, promotion, survey polls, taking to friends and family across India, chit- chatting with the friends, connecting with the customers, asking for suggestions on the pages,
and many more features that has made it even more attractive over the period of time.
Then the report tells about the positioning of the company in comparison to its competitors
through the study of perceptual mapping. After that the report discusses about the 7 P’s of
marketing mix of the company that are: Product, place, price, promotion, physical evidence,
process and the place.
On the basis of analyzing the positioning of the company and the 7 P’s of the marketing mix
the report includes some recommendations for the company which will improve the working of
the company.
SERVICE INDUSTRY
Social networking Industry Analysis
Like the worldwide marvel Social media in India is determined by educated and young people
brought up in the urban communities and towns over India and 2011 saw a huge ascent in
the amount of clients and their action regarding time used, engagement levels and quality on
different interpersonal interaction destinations. As stated by Telecom Regulatory Authority
of India there has been quick ascent in the amo...
... middle of paper ...
...n this industry is rising.
REFERENCING:
Kasper, Hooley.B (1999) Introduction to Service Marketing, International marketing in a service
organization, 89-112
Philip Kotler, 7P's of marketing management and their characteristics, 324-89
Berry, Luckman (1992) Ways for improving service quality in marketing management,
Marketing reports, pp92-98
Zenith, Nelly (1934) Service marketing: Integrating customer focus, 2nd Edition. New York:
McGraw Hill, p23
Taylor. J & Furtado. K( 1946) Positioning of the product and service in the industry, Business
Marketing Papers, vol11, 245-67
Harry, L(2001) Marketing mix and service marketing qualities and benefits, Integrating
Marketing Management, Oxford University Press: Oxford,89-135
Peter, Samuel. B(1978) Perceptual Mapping and Positioning of the service industry and its
analysis, Columbia Press: Columbia, 678-90
This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.
The automobile sector has been a robust sector that has experienced tremendous growth in the past seven to eight years. Apart from two years in particular -2008-09 & 2012-13, there is general trend of ten percent plus growth in various segments like passenger car, commercial vehicles, two and three wheelers. The following chart shows the growth rate of various years in each sectors.
outlined in this report, but will need to be executed to ensure the increased profitability of
2. In an industry that is fairly stable, with a broad market for the products and a product line of ‘small ticket’ items; and
be the increase in jobs. Creation of new jobs will take place in the manufacturing
In the financial report, Amcor has defined the company. It shows that the company is a packaging company, its spread globally and what it does – convert raw materials into products meant for packaging. It then goes on to define its strategy which is to focus on sustainable success in packaging and strengthen its position in the chosen market segments. It also shows sales per group and region as a company, then individual sales per region for each group – Flexibles and Rigid
It is used to measure the position of a firm in relation to its relative market share as well as its market growth. Based on this the situation where in all of the given four divisions of the firm are at different levels of performance can be evaluated in order to formulate a 5 year strategy plan. This can help in the creation of a portfolio where in returns are optimized by re investing in growth oriented sectors and divesting out of the sectors that are saturated and loss making for the firm.
It basically constitutes 4P’s of marketing mix such as price, place, product and promotion. All these 4P’s have similar repercussion for the promotion of products in various organizations. These justifiable elements of marketing mix can be utilized by a business organization to increase its marketing efficiency. With the marketing mix, a company can have access to marketing information so as to determine the outcomes of the marketing activities on its total sales. The company can evaluate the extent of efficiency of its marketing activities using the information gathered from the marketing mix.
The activities consisted in the process of identifying a problem that has to be addressed in marketing or an opportunity to increase the brand image of a business or to increase sales volume by having an increased reach in advertising and formulating a strategy based on extensive market research, segmentation and supporting data is known as positioning in terms of marketing. Positioning is formulating a strategy using tactical development phases to carry out a goal to attain an organizational objective.
Only in April 2007, there has been a growth of 13,2% with respect to April 2006. The medium high cylinder capacity segment is the one showing highest growth. These data show the great economic potential of the ...
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
Potential new entrants: With positive economic outlook, fine business environment, and increasing number of population growth rate, it is expected that there will be more companies coming in the industry;
Product positioning is to use certain features of the product to position against the product of competitor. With the help of this marketing activity, marketers can attract more customers by focusing of special features of their product.
One must look at the economic environment and how it will affect the launch of the product. One must look at: