The Social Networking Industry in the Service Sector

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Recommended: What are the marketing implications of perception

EXECUTIVE SUMMARY:

The following report discusses about the Social Networking industry in the Service Sector. The

report initially discusses the growth of the industry in the past years and also discusses about

the future growth prospects of this industry. After a brief industry analysis the report tells about

the company FACEBOOK and the services that the company gives to the consumers. The

services that like gaming, sharing images, posting status, following groups, creating business

pages, posting adds, promotion, survey polls, taking to friends and family across India, chit- chatting with the friends, connecting with the customers, asking for suggestions on the pages,

and many more features that has made it even more attractive over the period of time.

Then the report tells about the positioning of the company in comparison to its competitors

through the study of perceptual mapping. After that the report discusses about the 7 P’s of

marketing mix of the company that are: Product, place, price, promotion, physical evidence,

process and the place.

On the basis of analyzing the positioning of the company and the 7 P’s of the marketing mix

the report includes some recommendations for the company which will improve the working of

the company.

SERVICE INDUSTRY

Social networking Industry Analysis

Like the worldwide marvel Social media in India is determined by educated and young people

brought up in the urban communities and towns over India and 2011 saw a huge ascent in

the amount of clients and their action regarding time used, engagement levels and quality on

different interpersonal interaction destinations. As stated by Telecom Regulatory Authority

of India there has been quick ascent in the amo...

... middle of paper ...

...n this industry is rising.

REFERENCING:

Kasper, Hooley.B (1999) Introduction to Service Marketing, International marketing in a service

organization, 89-112

Philip Kotler, 7P's of marketing management and their characteristics, 324-89

Berry, Luckman (1992) Ways for improving service quality in marketing management,

Marketing reports, pp92-98

Zenith, Nelly (1934) Service marketing: Integrating customer focus, 2nd Edition. New York:

McGraw Hill, p23

Taylor. J & Furtado. K( 1946) Positioning of the product and service in the industry, Business

Marketing Papers, vol11, 245-67

Harry, L(2001) Marketing mix and service marketing qualities and benefits, Integrating

Marketing Management, Oxford University Press: Oxford,89-135

Peter, Samuel. B(1978) Perceptual Mapping and Positioning of the service industry and its

analysis, Columbia Press: Columbia, 678-90

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