When someone talks about media, many people might only think about journalist, reporter, or people who have careers directly relate to media. However, that is not true. The rapid advancement of technology also allows everyone to access information and express their own opinions easier. In other words, everyone who uses media is considered as both publisher and consumer.
The consumption of social media has grown dramatically over the past few years. Until now, media plays a significant role in every aspect of our daily lives (Glatter, 2011). People rely on information and communication to keep their lives moving through daily activities like education, work, entertainment etc. (Curtis, 2012). From the research, around 1.61 billion people (nearly 30%) of world population use social networking sites such as Facebook, Twitter, Instagram, Google+ each month to communicate, express opinions and access information. In 2017, the number is estimated to grow up to 2.33 billion (Gaudin, 2013). As a result, this change gives possibility to publishers to publish easier and faster with larger market. In contrast, it can be a double-edged sword. More audience the message goes to, more responsibility publishers have to take.
Even so, does only one message can really be able to hurt other people’s right, and get the publisher into trouble? The power of media cannot be underestimated. One of the most powerful influences of media is persuasion. People “make decisions based on the information from media. Therefore, even one sentence can shape what people think. As a result, we need to be careful and “aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we...
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The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online. Social media provides a platform for consumer to engage in electronic word-of-mouth. It can be either positive or negative statement on the product brand or service which made by potential, actual or experience users on the internet (Themba & Mulala, 2013). Facebook is one of the fast developing social media. It brings up a new trend of social media marketing. Facebook influenced customer behavior and suggested to be one of the most critical metrics of social media usage (Schultz, Schwepker & Good, 2012).
Social Media are increasingly popular in the world. Almost everyone has an account in any social media platform, most of us use them to connect with family, friends or to meet new people. We share photos or videos with other to share details of our everyday life, we share opinions and stay update with news and current events. Facebook is the most popular social media platform of all time, within six years, Facebook has experienced dramatic growth; it has reached more than a billion users and is still growing rapidly. For this reason I selected this platform trying to find an answer to the next questions: Why do we need a social network like Facebook? , Which is causing Facebook impact in our lives? , What will be the future Facebook? And what will be the
Katona and Sarvary (2014) define social media as “the way in which people interact to create, share, and/or exchange information and ideas in virtual communities and networks”. Asur and Huberman (2010) state that social media is shifting in a high-speed the conversations in the society about topics from the environment and politics to the technology and the entertainment industry due to the easy use, speed and capacity of social media platforms and networks. Well-known social media platforms include Facebook, MySpace, LinkedIn,Twitter, YouTube, Flickr, Tumblr, Reddit, Instagram, Pinterest, Google+ and more. Social media differ from related concepts such as Web 2.0, which is considered as the platform for the development of social media (Kaplan
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
Social media wields ubiquitous influence over the marketplace, driving and defining how businesses engage with customers in unprecedented proximity.
With the way the world is now it should be no surprise to anyone that social media has very literally taken over the world in this day and age. From late 2008 to early 2009 the size of Facebook users doubled from 100 million to 200 million in eight months, and was already up to 400 million by early 2010. Twitter also raised its number of users in 2009 from 4.5 million to 20 million (Zandt). With a few clicks of a button or taps on a screen, a person can be connected to family and friends in every corner of the world and even see what their favorite celebrities are doing with their lives.”Social media defines an array of internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio
In the past years societies have seen an explosion in the type of programming commonly call “Social media”. Social media, which literally means “websites and applications used for social networking,” is the most widely used by everyone in society. In the earlier period year’s media has had an intense effect on society, an effect so immense we don’t even notice its presence sometimes. Media is crucial to any society: we are all surrounded by media. Each and every day people interact with media of many forms. Media is also generally defined as being a channel of communication. Media has the supremacy to influence millions of individuals through countless formats. Media is everywhere in daily...
Social media has a huge impact in our culture, businesses, and the world-at-large. Social media websites are one of the most visited sites on the Internet. However, aside from seeing our friends’ new ‘pabebe’ photo on Facebook, or seeing the latest trending topics on Twitter, we have revolutionized the way people socialize and communicate on the Web. Nevertheless, social networking site have evolved in the past 10 years. It has made the lives of the people more convenient and hassle free. These services help people to keep in touch with our family, to stay informed about the world, and to spread information faster than any other media.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Social media refers to the social interaction whereby people create and share information in the virtual communities and networks (Appel 2012, p.1340).Appel goes ahead to define social media as a group of the internet based applications that normally build on the technological and ideological foundations. It is worth noting that social media normally depends on the mobile and web based technologies in an attempt to create highly interactive platforms between individuals and communities. They normally introduce substantial and the pervasive changes in the communication between individuals and communities. Normally, social media differ from the traditional or industrial media in various ways such as quality, usability, immediacy and ultimately permanency. Research shows that internet users continue to use the internet more and more for exploring social media sites compared to other sites. Currently, social media has gone beyond social sharing, and it involves bringing opportunities and monetary income altogether (Appel 2012, p. 1342).
Almost all circles have been using the name of social media. The development of social media technology has been mushrooming and rooted in everyday life and has changed the lifestyle and even the mindset of everyone who uses it. Social media can also be used by various groups and age is also not decisive, ranging from children, teenagers and even elderly people. Currently social media is not only used as a communication and socialization platform, but also used for political, government, business and other purposes.
Social media has about 1.35 billion users around the world and is a very important, beneficial, and influential resource in modern society (Benefits of Social Media). According to the New Oxford American Dictionary, social media is “any website or application that allows people to create and share content” (1692). By sharing content through these sites people can easily keep in touch with friends, family, and important world events that they may not otherwise be able to. Social media is helpful and should be used by everyone, because it allows people to connect with others around the world, provides an easy way to relieve stress and pass time, and can help promote business.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of