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opportunities in energy drinks
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Over the past years the market for energy drinks has skyrocketed.(Boosting with energy) The reason for this is because the daily schedules and lives of people have become busier giving them less time. People have become more exhausted and tired not being able to carry out daily tasks in life. During the 1960’s a company called Taisho, located in Japan, created the first energy drinks, which eventually spread throughout the Eastern Hemisphere.(The History of Energy Drinks) By 1997 Red Bull was introduced to the Americas and the demand for energy drinks increased rapidly.(The History of Energy Drinks)(Who made that energy drink?) Different brands and companies created new energy drinks containing different substances to fit people's needs. (The Pros and Cons of Energy Drinks)(Bursting with energy) This energy supplement has affected the society positively and negatively. A positive effect of an energy drink is that it can help with alertness and concentration. Energy drinks are also known to have health benefits for some of the substances included in energy drinks. The negative effects of energy drinks consist of the short and long term effects it has on people.
Energy drinks are stimulants people can turn to when they are sleepy and need an extra energy boost.(The advantages of Energy drinks) They are cheap, legal, and work fast.(The Pros and Cons of Energy Drinks) Students in school are able to pay more attention in class and are able to increase their grades. Many adults work night shifts and remark that it is difficult for them to stay awake and an energy drink can keep them focused and awake for hours. Caffeine, which is one of the main ingredients in energy drinks, is known to stimulate the central nervous system allowing m...
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...ts of sugar, calories, caffeine, and other harmful substances.
Energy drinks have become an important substance in society today, and they are being improved to become more healthy for the population. These drinks have enabled people to get the amount of energy needed daily to stay alert and concentrate on their focus point while also having something very convenient, which is a better alternative than drugs or alcohol. The ingredients in energy drinks contain vitamins and fruit healthy for our bodies and can prevent certain health risks. Energy drinks also have consequences because they do not last very long and have many side effects, such as headaches or exhaustion. They are also overused and misused by its customers due to mixing with alcohol or consuming large amounts. Energy drinks have been very important in a person’s daily life since introduced in 1997.
Drinks that do not have a metabolic energy source can give off increased energy by adding other factors to it. For example, caffeine may give the perception of energy being increased if you add sugar to it. That sugar is absorbed by the blood and breaks down the bonds of glucose, going through cellular respiration process. This helps the releasing of energy to the body, helping drinks that contain no metabolic energy sources.
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
The common denominator that all energy drink industry as a whole shares is how much they market to the everyday lifestyle, and that makes it easier for you to want to incorporate the drinks
Would it not be great to find an alternative to sugary drinks that are actually harmful for your health? There are millions of energy drinks that you will find in stores, but most of them are filled with caffeine, a lot of sugar and artificial stimulants that could be detrimental to your health. When you need to optimize your energy levels, choose supplements that are 100 percent natural. If you want to have lots of energy you can choose from a selection of all natural energy drinks that are specifically formulated to give you the benefits you
Caffeinate drinks and energy drinks are very common on amongst adolescents, and the consumption of alcohol is also a regular occurrence among adolescents (Rohsenow et. Al, 2014). At that age, they may consume caffeine or energy drinks to wake themselves up or stay up late when working on homework assignments. Which at times can be helpful when working on multiple assignments. When a person consumes a certain amount of alcohol, he or she begins to feel drowsy/tired. There is nothing wrong with having a drink on occasions, especially if you drink responsibly. Recently people have begun to mix caffeine with alcohol, resulting in Alcoholic Energy Drinks. People buy and consume these drinks to combat the drowsiness that comes with drinking, so if he or she is out partying, it won’t interrupt his or her drinking and the can consume more alcohol because they will not feel as tired as quickly as the normally would. Alcoholic Energy Drinks have been a trend in recent years, and this is especially true among college and high school students (Kponee, Siegel, & Jernigan, 2014). Do Alcoholic Energy Drinks represent responsible drinking? Should companies mix caffeine and alcohol and sell it in stores? To go even further, should the drinks be legal in the United States? Alcoholic Energy Drinks are harmful because they affect the person’s ability to judge his or her level of intoxication, it also influences people to drink more than he or she should because he or she feels less intoxicated, and because of those reasons, people who consume Alcoholic Energy Drinks are more likely to drive while intoxicated, among other dangerous risk-taking behaviors (Kponee, Siegel, & Jernigan, 2014). Because of the adverse effects, Alcoholic Energy Drinks should...
We see that energy drinks and sport drinks are used more frequently in young adults. Advertisement market to young individual to influence them to buy their products. Example, in a Powerade commercial you will see a man out on the basketball court running up and, down the court sweating and chugging a Powerade. This commercial put in the mind of young men that cool men play sports and drink Powerade. To fit into the image that was marketed to the young men you see many young men drinking Powerade and playing sports so, that they can be more like the cool man that was shown on the advertisement. We also see that brands like Red Bull and Monster sponsor NASCAR, Big Truck races, and Dirt bike races. These people who take in these activities are role models to many young adults. With sponsorship from energy drinks you will see many fans consuming the product. Energy drink and sport drink brands target people as consumers and, find ways to make money from
The energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. The build up of this market is attributed to PowerBar, but there was significant contribution from others.
“Energy drinks” have come into vogue over the past several years all over the world, especially among adolescents (Seifert, Schaechter, Hershorin, & Lipshultz, 2011). According to ReportLinker (2012), the size of the energy drinks market has grown by 60% between 2008 and 2012, and the American sales of energy drinks were $8.6 billion in 2012, which is about twelve times their figure of a decade earlier (Buzz, 2013). It is even said that energy drinks are the fastest growing beverage market in the United States. (Seifert et al., 2011). What is the definition of energy drinks? According to Seifert et al. (2011), energy drinks “may contain caffeine, taurine, sweeteners, herbal supplements and other ingredients and are distinct from sports drinks and vitamin waters” (p512). These days, brands of energy drinks have been diversified, including the market leader RedBull, that sold more than 5.2 billion cans in 165 countries in 2012 (Pangarkar, & Agarwal, 2013). A study indicates “28% of 12 to 14 year olds, 31% of 12 to 17 year olds, and 34% of 18 to 24 year olds reported regularly consuming of energy drinks” (Seifert et al., 2011, p514). However, as the popularity of energy drinks surges, the number of accidents involving the consumption of energy drinks has been on the rise. (Buzz, 2013). According to Energy (2013), the number of energy drink exposures reported to the Poison Centers has been more than 3000 for three years in a row since 2011, of which more than half were those who are 18 or younger. Mukherjee (2013) reported that in December 2011, a girl in Maryland died in cardiac arrest, allegedly after drinking two 700-milliliter cans of energy drinks within 24 hours. U.S. Food and Drug Administration [USFDA] (2012) revea...
Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar
Sara M. Seifert, BS, Judith L. Schaechter, MD, Eugene R. Hershorin, MD, Steven E. Lipshultz, MD, . “Health Effects of Energy Drinks on Children, Adolescents, and Young Adults." 127.3 (2011): 511-528. google scholar. Web. 11 Mar 2014.
As the vast majority of Americans are addicted to caffeine, studies show that the effects during post-consumption, can be positive or negative depending on the amount and frequency of caffeine intake. As the demand for caffeine has increased, the caffeine industry has increased its amount of marketing and establishments to help aid this demand. Caffeine addiction can lead to serious health detriments and physiological detriments. It is evident that the primary reason for consumption of caffeinated beverages is due to positive effects, such as alertness. The media has an abundance of marketing to continue to illustrate this main effect. The media fails to project the negative effects of excessive caffeine intake. This literature review will illustrate how excessive caffeine consumption can be detrimental to one’s life, and how problematic caffeine use derives from conditioning by the caffeine industries.
The following study will examine and provide research methods, results and conclusions about college students who consume caffeine energy drinks, alcohol or both to get an energy boost for one reason or another. Coffee which use to be the highlight of boosting energy and staying up late nights to complete homework assignments or study has taken a fall in the 20th century. The study will also point out the effects of the energy drinks and alcohol and the harm and health concerns that contribute to the students behaviors when consumed. The first study examines energy drinks and alcohol among college students and the fact that more students are consuming the product. The study is a web based questionnaire. The article “Caffeinated cocktails: energy drink consumption, high-risk drinking, and alcohol-related consequences among college students”, paints a good picture of the behaviors followed by drinking energy drinks and alcohol such as; heavy drinking, increased alcohol-related consequences, taken advantage of sexually, traveling with intoxicated drivers, getting injured or physically hurt, and those requiring medical attention. The second article “A survey of energy drink consumption patterns among college students” utilized a field research focus group of 32 to determine how much college students drink energy drinks including the benefits and the health issues. The energy drinks Red Bull, Amp, Monster, Rock Star, Rip It, Full Throttle, and Cocaine, just to name a few were created to give individuals a “Jolt” of energy with a combination of stimulants or “energy boosters” that include caffeine.
Energy drinks are thought to help enhance performance, boost mental alertness, improve endurance and energy, decrease fatigue, enhance metabolism, and improve overall performance. Energy drinks are also used because of short term health benefits, taste, energy boost, improved performance, and to justify or improve poor dietary habits (Rath). But, drinking energy drinks come with so much more along with a list of health problems and possibly
In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since the nineteen-sixties and have become increasingly more popular. There are hundreds of different brands of energy drinks that are sold in grocery stores and gas stations today, and worse than that billions of them are consumed every year. Even though multiple energy drinks are consumed every year, many people are uninformed about; what an energy drink is, what the benefits and non-benefits are, what different types of energy drinks there are, and how mixing them with alcohol can be seriously dangerous.
Alcoholic energy drinks should not be legally sold in the United States because mixing alcohol and caffeine for consumption leads to dangerous consequences. Caffeine does not compensate for the effects of alcohol. Caffeine is a stimulant drug while alcohol is a depressant, and the two drugs do not cancel the effects of each other, although that idea is often misconstrued by drinkers. Consuming alcoholic energy drinks often leads to decreased perception of intoxication, impaired cognitive functioning, and increased risk for erratic behavior such as drunk driving or engaging in sexual behavior. Energy drinks contain harmful ingredients and often result in hospitalization if too much is consumed. Mixing energy drinks with alcohol is a recipe for disaster. Introduction needs work