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Effects of media on perceptions of body image
Effects of media on perceptions of body image
Effects of media on perceptions of body image
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In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free. Advertisements of these “perfect” women negatively affect the way women feel about their physical appearance …show more content…
For some women, the desire to look like that “perfect” model on the television or on that magazine article begins to consume their thoughts and diminish their self-confidence. As stated in the article Media Effects on Body Image: Examining Media Exposure in the Broader Context of the Internal and Other Social Factors by Vonderen and Kinnally, “This mediated thin-ideal is present in mainstream media, and mainstream media are a source women turn to for information about how to look” (41). As women continuously see these advertisements of “perfect” models, insecurities arise and women feel unsatisfied with their bodies. There is a plethora of evidence to show that the mass media’s perception of perfection affect the body image of many women in society in many negative ways from eating disorders to body dissatisfaction to low …show more content…
The media’s thin “ideal” creates the message to women that the only way to be beautiful is to be really thin. As advertising agencies are constantly asking for thinner and thinner models, women become overly obsessed with the idea that they need to lose weight and reach an unhealthy weight to be beautiful. “This dissatisfaction is evident throughout a woman’s life span, with girls as young as nine indicating a desire to lose weight and it has led some women to take extreme measures to alter their bodies” (Spencer,Strahan, &Zanna, 331). In the article Don’t Take another Bite: How Sociocultural Norms for Appearance Affect Women’s Eating Behavior, Spencer, Strahan, &Zanna discuss various studies conducted on women’s exposure to mass media advertisements containing thin models and the studies showed that women who were exposed to these images more, felt the need to eat less and rejected their own bodies. Women feel dissatisfied by their body image and continuously strive to lose weight. These feelings of body dissatisfaction not only affect a women’s physical appearance negatively, but also it negatively affects a women’s mental and emotional
The many women who do not expose themselves would influence others to perceive their physical appearances as beautiful. “Many popular magazines for females tell women to focus on their physical, outer attributes (i.e. body shape, muscle tone, bone structure, hair, makeup, clothing, etc.) and rarely mention the importance of being smart, sophisticated, funny and/or possessing many other positive attributes that have nothing to do with physical attributes” (Sparhawk 1). Obviously, the media’s representation of the thin ideal connects to the majority of body dissatisfaction and eating disorders. In other words, the media’s use of unrealistic women sends a hidden message that in order for women to be beautiful they must be unhealthy. The importance of physical appearance is encouraged at an early development for most girls.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
Times have changed throughout the generations and the portrayal of women in the media has definitely changed over the years. Unfortunately, there is still a stereotypical appearance and social role in the media that women need to achieve in order to be socially desired. Even though it has improved, there is such a stigma towards being too fat, too skinny, too tall, or too short and the list of imperfections go on and on. Aside from body image, social roles are a big issue in the media today. When you look at any advertisement in the media, you can notice the appearance, gender, and race of the model. The media’s idea of the “perfect” body is having the unflawed and women are typically skewed for this by society.
Why is this topic of utmost importance? Undeniably, the media now has become an essential tool for everyone in this era, be it for information and social networking (Shakeel). However, it has also become a platform for people to look up to – for both the good and bad reasons. Generally, most females look to the media as an example for an “ideal” body image. If so, what are the impacts? To what extent does mass media contribute to negative perceptions of body image by females? Does the amount of time spent using the mass media contribute to females’ perception of their body image? What factors influence why some females are affected by the images of the media and some aren’t? This literatu...
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
Recent studies have shown that approximately 75 percent of adolescent females wish to be thinner and over 35 percent of them resort to drastic extremes to achieve the new “thin ideal.” (Body Dissatisfaction in Early Adolescent Girls) Today in our culture, this ideal of body image is portrayed in every aspect of our lives. We see a representation of attractive, extremely thin women in magazines, television shows, movies, commercials, etc. The new body image, which today is described as being perfect, is a new, unrealistic standard of skinny. This type of representation presented by the media compels female adolescents to view themselves in negative ways which results in eating disorders, body dissatisfaction, or even depression. The new standard of the “thin ideal,” according to society, is simply unattainable and irrational. So the question still remains: How has the media altered female adolescence’s perspectives on the “perfect” body image, and how has this changed our female society?
...to them to love themselves as they as are is the first step in taking back control from the media. The media would like for them to conform to unrealistic standards of beauty for their own selfish benefit to solicit their industry. However if we don’t give in to medias perception of perfection the media will have to change.Certain companies like Dove have realized the medias negative effect on adolescent girls and has taking matters into their own hands by publishing a new ad with healthier looking model. This ad is one step in the right direction to building back up young girls self esteem and making them comfortable with their bodies. Women will never stop wanting to improve themselves however by embracing all different beautiful attributes women have they will refrain from practicing unhealthy methods and will work towards realistic goals that will make them happy.
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
Society is greatly affected by the media’s outlook on different aspects of life, it has a large effect on body image. Body image in America has been a growing problem for years as more young women feel the need to do anything they can to stay thin, trying to live up to what society has taught them is beauty. Many of these ideals have been presented through the media, social and general alike. However, there are also positive sides to the media and they are now doing positive things to improve body image in young women today.
Yamamiya, Y., Cash, T. F., Melnyk, S. E., Posavac, H. D., & Posavac, S. S. (2005). Women's exposure to thin-and-beautiful media images: Body image effects of media-ideal internalization and impact-reduction interventions. Body image, 2(1), 74-80.
From social media, television, magazines and billboards, there is never a lot of diversification among the faces that grace the media on a daily basis. As a community, many people have become conditioned to believe that these women are what society has normalized as “beautiful.” Their body’s and faces are “perfect” and people have begun to try to emulate these women to become what society believes as “beautiful” too. According researchers at various universities, “Media also explicitly instruct how to attain thin bodies by dieting, exercising, and body contouring surgery, encouraging female consumers to believe that they can and should be thin (Yamamiya, 2004). Although, even thought this women think that by altering their bodies to societies standards, they are actually contributing to the fact that “an idealization of thinness is positively correlated with body image dissatisfaction” (Yamamiya, 2004). In this study, one hundred and twenty-three white women at Old Dominion University were exposed to media featuring women who were considered to be “beautiful.” They were first told to fill out Thompson’s questionnaire and then they the women were spilt into two groups where there were shown the pieces of media. The study should that individuals in the control group had higher internalization of the media than the individuals in the alternate group. Ultimately, researchers found that the only what to alter the way the way that
The pattern is similar for the portrayal of women on television, magazines, and other parts of the media. The way media represents women are for them to be thin-like models and other women on television to be the high standard of “attractiveness” to others. The advertising involved targets young teenage women and feature these models that are portraying desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that media’s pressure on being thin causes women to be depressive and negative feelings about themselves . Women’s view are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012).
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,