In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free. Advertisements of these “perfect” women negatively affect the way women feel about their physical appearance …show more content…
For some women, the desire to look like that “perfect” model on the television or on that magazine article begins to consume their thoughts and diminish their self-confidence. As stated in the article Media Effects on Body Image: Examining Media Exposure in the Broader Context of the Internal and Other Social Factors by Vonderen and Kinnally, “This mediated thin-ideal is present in mainstream media, and mainstream media are a source women turn to for information about how to look” (41). As women continuously see these advertisements of “perfect” models, insecurities arise and women feel unsatisfied with their bodies. There is a plethora of evidence to show that the mass media’s perception of perfection affect the body image of many women in society in many negative ways from eating disorders to body dissatisfaction to low …show more content…
The media’s thin “ideal” creates the message to women that the only way to be beautiful is to be really thin. As advertising agencies are constantly asking for thinner and thinner models, women become overly obsessed with the idea that they need to lose weight and reach an unhealthy weight to be beautiful. “This dissatisfaction is evident throughout a woman’s life span, with girls as young as nine indicating a desire to lose weight and it has led some women to take extreme measures to alter their bodies” (Spencer,Strahan, &Zanna, 331). In the article Don’t Take another Bite: How Sociocultural Norms for Appearance Affect Women’s Eating Behavior, Spencer, Strahan, &Zanna discuss various studies conducted on women’s exposure to mass media advertisements containing thin models and the studies showed that women who were exposed to these images more, felt the need to eat less and rejected their own bodies. Women feel dissatisfied by their body image and continuously strive to lose weight. These feelings of body dissatisfaction not only affect a women’s physical appearance negatively, but also it negatively affects a women’s mental and emotional
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
Nio, T. (2003). Cultivation and social comparison of the thin-ideal syndrome: The effects of media exposure on body image disturbance and the state self-esteem of college women. School of Journalism in the Graduate Scho, 105-113.
Why is this topic of utmost importance? Undeniably, the media now has become an essential tool for everyone in this era, be it for information and social networking (Shakeel). However, it has also become a platform for people to look up to – for both the good and bad reasons. Generally, most females look to the media as an example for an “ideal” body image. If so, what are the impacts? To what extent does mass media contribute to negative perceptions of body image by females? Does the amount of time spent using the mass media contribute to females’ perception of their body image? What factors influence why some females are affected by the images of the media and some aren’t? This literatu...
Thinner and thinner models are being used in combination with Photoshop, creating an impossible beauty ideal that is affecting the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous body shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points out, “you never see a photograph in the media of a woman considered beautiful that hasn’t been digitally altered to make her absolutely inhumanely perfect”.
Recent studies have shown that approximately 75 percent of adolescent females wish to be thinner and over 35 percent of them resort to drastic extremes to achieve the new “thin ideal.” (Body Dissatisfaction in Early Adolescent Girls) Today in our culture, this ideal of body image is portrayed in every aspect of our lives. We see a representation of attractive, extremely thin women in magazines, television shows, movies, commercials, etc. The new body image, which today is described as being perfect, is a new, unrealistic standard of skinny. This type of representation presented by the media compels female adolescents to view themselves in negative ways which results in eating disorders, body dissatisfaction, or even depression. The new standard of the “thin ideal,” according to society, is simply unattainable and irrational. So the question still remains: How has the media altered female adolescence’s perspectives on the “perfect” body image, and how has this changed our female society?
In conclusion, body image is not to be taken lightly. People should make up their minds that they will not be negatively influenced by the media. In doing this, the public can view the media for what it truly is, a means of conveying information or providing entertainment. Good common sense should tell a woman that the overly attractive person in an advertisement is a model and should be admired for her beauty, all women are not required to look like a model to be attractive. The process of differentiating fact from fiction in adverts can not be described on paper. It can only happen in mind of the individuals. It is true that some messages are sent subliminally, but if consumers would appreciate advertisement for what it actually is, much of these ordeals could be avoided.
Media has a negative impact on females’ body image by promoting artificial beauty. Women often become dissatisfied with their bodies, which cause them to develop eating disorders. Body image affects a woman’s perceptions and feelings about their physical appearance when looking in the mirror. The media portrays unrealistic beauty of women who are thin with perfect hair and make-up. Many women who expose themselves to the unrealistic standards of the media often idealize, covet, and become very insecure. The many women who do not expose themselves would influence others to perceive their physical appearances as beautiful. “Many popular magazines for females tell women to focus on their physical, outer attributes (i.e. body shape, muscle tone, bone structure, hair, makeup, clothing, etc.) and rarely mention the importance of being smart, sophisticated, funny and/or possessing many other positive attributes that have nothing to do with physical attributes” (Sparhawk 1). Obviously, the media’s representation of the thin ideal connects to the majority of body dissatisfaction and eating disorders. In other words, the media’s use of unrealistic women sends a hidden message that in order for women to be beautiful they must be unhealthy. The importance of physical appearance is encouraged at an early development for most girls. For these reasons, the connection between media and body image is very important because low body image will lead to eating disorders and potentially death.
...to them to love themselves as they as are is the first step in taking back control from the media. The media would like for them to conform to unrealistic standards of beauty for their own selfish benefit to solicit their industry. However if we don’t give in to medias perception of perfection the media will have to change.Certain companies like Dove have realized the medias negative effect on adolescent girls and has taking matters into their own hands by publishing a new ad with healthier looking model. This ad is one step in the right direction to building back up young girls self esteem and making them comfortable with their bodies. Women will never stop wanting to improve themselves however by embracing all different beautiful attributes women have they will refrain from practicing unhealthy methods and will work towards realistic goals that will make them happy.
In regard to Susan Bordo’s, “Never Just Pictures”, I agree with the points she makes in her essay about what is being projected through advertisements and fashion modeling and the negative effects that these have on developing a healthy self-esteem and body image. Everyone, without gender as a factor, should openly embrace the good points of their body, flaws included. But still, we are surrounded by everything from commercials about diet pills, to articles on celebrities who are doing anything to become thinner and thinner, and the bizarre concept that a plus-size model is as small as a size 6 or 8. The saying that “a picture is worth a thousand words” rings very true to the emphasis put on what is seen when someone looks at an advertisement for something because it acknowledges something much deeper than the image that is seen. Besides the company selling the product that is shown, they are in some ways, sending subliminal messages of what a person who would buy or wear the product should look and act like. Even though advertisers and the media would be quick to deny that their work has anything to do with young women turning to eating disorders to look like what they see all around them, it is evident that this obsession with self-image and being as thin as humanly possible is clearly a result from none other than what is depicted in those very ads.
"Beauty is not what you see on the outside, it's what lies within." This is what we are taught throughout our childhood. However, by the time a person is in their teens, they have seen thousands of advertisements in the media, which stress the "perfect image." These advertisements send a message that this is how women are "supposed" to look. When women see these advertisements, many times they feel ashamed they do not look the way that the models do. But, should women feel like this? Most advertisements are not even directed toward beauty products. For instance, there are many commercials on television that focus on skinny, big-breasted, gorgeous women. However, the product being sold has nothing to do with the women themselves. If the product the advertisement is trying to sell is not a beauty product then why is the main focus on the attractive women? The answer to this question is: body image sells. American society has an obsession with the "perfect image" and advertisers flaunt this in persuading people to buy their products, knowing the negative affect on their viewers.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
Yamamiya, Y., Cash, T. F., Melnyk, S. E., Posavac, H. D., & Posavac, S. S. (2005). Women's exposure to thin-and-beautiful media images: Body image effects of media-ideal internalization and impact-reduction interventions. Body image, 2(1), 74-80.
The pattern is similar for the portrayal of women on television, magazines, and other parts of the media. The way media represents women are for them to be thin-like models and other women on television to be the high standard of “attractiveness” to others. The advertising involved targets young teenage women and feature these models that are portraying desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that media’s pressure on being thin causes women to be depressive and negative feelings about themselves . Women’s view are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012).
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.