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Your search returned over 400 essays for "luxury"
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Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture - Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones....   [tags: Luxury Brands Marketing Business] 1835 words
(5.2 pages)
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India's Growing Prosperity Opens Up A New Market For Luxury-Goods Firms - At the end of the 19th century, India's maharajahs discovered a Parisian designer called Louis Vuitton and flooded his small factory with orders for custom-made Rolls-Royce interiors, leather picnic hampers and modish polo-club bags. But after independence, when India's princes lost much of their wealth, the orders dried up. Then in 2002 LVMH, the world's largest luxury-goods group, made a triumphant return to India, opening a boutique in Delhi and another in Mumbai in 2004. Its target was the new breed of maharajah produced by India's liberalised economy: flush, flash, and growing in number....   [tags: India Economy Luxury Market] 1626 words
(4.6 pages)
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Luxury of Acura Cars and Advertising - ... These indicate that the silver color represents the luxury and comfort that Acura gives out to the world. According to Elliot, Andrew “Color is not just about aesthetics—it also communicates specific information” (par 7). The red color on the space shuttle engine part at the beginning of the commercial and the combustion fire at the time of taking off at the end of the commercial shows urgency and importance. At the beginning of the commercial there is a white computer room and everyone in that room is wearing a white color shirt....   [tags: marketing strategies, ad analysis]
:: 1 Works Cited
856 words
(2.4 pages)
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The World of Luxury: Louis Vuitton - ... It took Vuitton a few years to build up a status amongst Paris's fashionable class as one of the city's leading experts of his new skill. On December 2, 1851, 16 years after Vuitton arrived in Paris, Louis-Napoleon Bonaparte acted a revolution. Accurately one year later, he accepted the title of Emperor of the French under the regal name Napoleon III. In the year 1854 was a year full of change and renovation for Vuitton. It was in this year that he met a beautiful seventeen year old lady named Clemence-Emilie Parriaux....   [tags: biography, brand, top] 1202 words
(3.4 pages)
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The Beginning of Luxury Cruises - ... There was more of a demand for cruise ship travel than ever before, and the ships traveled to exotic ports around the world with enthusiastic vacationers on board. These ships were outfitted differently than their predecessors. Passengers felt as if they were in a luxury hotel instead of on a ship traveling across a huge body of water. Anything you could possibly want was included on board. Casinos and multi-story nightclubs, bars, and lounges, multiple restaurants, health clubs and spas, pools, live bands, dancing, movies… the list goes on and on....   [tags: passengers, entertainment, vessel] 1269 words
(3.6 pages)
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Attitudes Toward Luxury Goods - ... Attitude is a component of 3 main categories: Cognitive, affective, conative. These 3 components are interdependent and are highly influencing the individual’s reaction during the purchase phase. Cognitive represents the component about consumer’s beliefs towards an object. The individual might have a positive or negative belief. For instance, he or she can hold on the credence that a perfume smells good (positive belief) or that is has a bad smell (negative belief). With regard to the luxury fashion brand Dior, consumer’s belief is more positive than negative....   [tags: brands, cognitive, purchases] 745 words
(2.1 pages)
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Nike's Fame and Luxury - Today I will talk about the Nike brand and how it brings fame and luxury through its advertisements. According to Nike you have to “Just Do It.” The ads for Nike are effective because they offer consumers the fantasy of being famous and having all the luxury they’ve ever wanted. Whenever you think of Nike, most people are familiar with it. Nike Inc., which was established in 1978, is one of the most incredible brands in the industry still till this day. Its famous swoosh logo accumulates up to 17 billion dollars annually....   [tags: sports gear industry, business analysis] 1071 words
(3.1 pages)
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Luxury Consumption - This is a literature review of online private shopping clubs a subcategory of luxury consumption. In this review, I will provide a brief orientation of luxury consumption and give further information about the latest consumer trend online private shopping clubs. The trend will be described in great detail and analysed. The term “luxury” is routinely used in our everyday life to refer to products, services or a certain lifestyle, often without a clear understanding of the luxury concept as it takes on many forms for different people and is dependent on the experience and mood of the consumer (Wiedmann et al, 2009)....   [tags: Business, Online Private Shopping Clubs] 2062 words
(5.9 pages)
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Chinese Luxury Market - In 2005, Ernest & Young published a report on Chinese luxury market stating China has become the world’s third largest consumer of high-end fashions, accessories and other luxury goods and accounts for an estimated 12% of global sales (Young, 2005). Along with other similar reports on the booming growth of the Chinese economy and the luxury market in particular, many of the luxury brands originated from Western countries such as France, Italy and United Kingdom has already tapped into the market, those who haven’t already has plans for it are starting to do so....   [tags: Business, Consumers, Culture] 900 words
(2.6 pages)
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Modern Day Luxury - Human kind has always felt the need to own luxurious items in order to show their social status. In Ancient Rome clothing was a symbol of status and power. The color purple was considered to be the most prestigious and the higher classes wore it to show their economic power. The reason for this prestige was that the most expensive dyes were used to produce the color purple. Therefore, the color became synonymous with wealth and power [Duffy, 2007]. Just as it worked in ancient Rome, people in modern societies have the desire to show their high social status....   [tags: Marketing ]
:: 7 Works Cited
1163 words
(3.3 pages)
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Questions and Answers About Luxury Products - Questions and Answers: (2) How does a brand name or country of origin work as a heuristic. (3) Do ratings change as a function of the country of origin. (4) Are there any significant differences or similarities between domestic versus foreign brands for EACH fashion product (eg. A Chinese luxury brand versus an Australian luxury brand). (5) What are the implications for companies and businesses that use country of origin as a way of advertising / promoting their product and brands. a) Based on the results in question 4a, (2) How does a brand name or country of origin work as a heuristic(2 marks)....   [tags: customers, brand names]
:: 8 Works Cited
1545 words
(4.4 pages)
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Positive Trends in Emerging Markets for Luxury Goods - Opportunities: Large Market for luxury goods and positive trends in emerging markets Trends that control the global luxury goods market are globalization, consolidation, and diversification (Tavoulari 1). Globalization is a result of the increased availability of these goods, additional luxury brands, and an increase in tourism. Consolidation involves the growth of big companies and ownership of brands across many divisions of luxury products. LVMH is one example, demonstrating to be one of the top luxury companies that dominate the market in segments ranging from luxury drinks to fashion and cosmetics....   [tags: brands, sales, pricing] 1886 words
(5.4 pages)
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Preschool: A Right or a Luxury? - Preschool: A Right or a Luxury. If we had a tool that would improve our children's performance in school and social settings, lower the crime rate, lower teenage pregnancy, and save taxpayers' money, who wouldn't want to use it. Preschool is that tool, but few people pay attention to or care about preschool's potential benefits. For many parents, preschool is a valuable asset, providing their children with social play, fun, and an experience within a school-like setting. Children in preschool learn social skills like respect for authority, listening, and sharing; they also benefit from interaction with peers, which results in improved language and relational skills....   [tags: Argumentative Persuasive Essays]
:: 12 Works Cited
1969 words
(5.6 pages)
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The New Luxury in Canada - The New Luxury in Canada Having a sister who married a Canadian, I can tell you that the standard of living there is good. Canadians, benefiting from their robust economy, can afford to buy premium products and services - the "new luxury". To meet the needs of these consumers, new luxury marketing strategies must innovatively incorporate three levels of a ladder of benefits: 1) superior quality, 2) functional performance, and 3) an emotional benefit which affects and engages the consumer. This consumer-driven, global economy – the "trading up" phenomenon - was created and is driven by social and economic demand factors below....   [tags: Canada Economy] 840 words
(2.4 pages)
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The Perception of Luxury Scooter Brands of Vietnamese Consumers - Brand is one of the most important resources, the real identity, and public image for an organization (Heding, Knudtzen, &Bjerre, 2009). A brand represents the unique features, characteristics, quality, and reliability of the product of a company. A good brand develops an idiosyncratic, ever-lasting, and distinctive perception of the product in the minds of the customers. Keeping in view the significance of a brand, an organization must manage it in the same way as the other important organizational resources; like human, financial, physical, etc....   [tags: brand, public image, scooter] 1821 words
(5.2 pages)
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Analysisng Consumer Motivations to Shop for Luxury Products Online - 1.0 Introduction In this chapter, the writer will demonstrate the methodology used in analysing consumer motivations to shop for luxury products online. Methodology plays an important role in the academic researches as it concerned with what method need to be used to carry out the study. Collins and Hussey (2003) stated that the use of methodology is the most important part of a research (Collins and Hussey, 2003). The structure of this chapter will display from research philosophy to the data collection methods and discuss the most appropriate methods that will be used in this research....   [tags: methodology, research, methods] 2173 words
(6.2 pages)
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The House of Mirth: Breaking free from the Reins of Luxury - The lives we lead and the type of character we possess are said to be individual decisions. Yet from early stages in our life, our character is shaped by the values, customs and mindsets of those who surround us. The characteristics of this environment affect the way we think and behave ultimately shaping us into a product of the environment we are raised in. Lily Bart, the protagonist in Edith Wharton’s The House of Mirth, is an exceedingly beautiful bachelorette who grows up accustomed to living a life of luxury amongst New York City’s upper-class in the 20th century....   [tags: Literature]
:: 1 Works Cited
1665 words
(4.8 pages)
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Plan Your Luxury Cruise and Get the Best Deal - ... Check out the offerings of each cruise line before you make up your mind. To help narrow down your search, look for any web sites that offer reviews on the different cruise lines. Often, the thoughts and experiences of other travelers can help you immensely in making up your mind which cruise line will best fit your lifestyle and the budget you have decided on. If you think you would like to experience a cruise where you would be immersed in programs, lectures, activities and entertainment which pertain to many hobbies, sports, music, health, history and a host of other topics, you may want to check out theme cruises, which will be covered in greater depth later in this book....   [tags: vacation, ship, destination] 1548 words
(4.4 pages)
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Clean Water: Boring Beverage or Life Saving Luxury? - Water is essential to life and has been for as long as there has been life on this planet. Water is what makes Earth the only known home for life in the universe because all living organisms need water to survive. In America, unsoiled water is as easy as turning on the tap, but in many places around the world uncontaminated water is an unattainable luxury. The hardships tainted water poses on its consumers have been portrayed through the arts all around the world. Artwork, music, books, poetry, and many other mediums have illustrated the struggles the absence of clean water causes....   [tags: Environmental Issues]
:: 12 Works Cited
2089 words
(6 pages)
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Purchase Intentions of Luxury Fashion Among Generation Y - 3.5.1 Primary Data Primary data refers to data observed or collected directly from first-hand experience. Primary data have collected for this research. Use the questionnaire to collect data from respondents to make research study on the factors that affecting the purchase intention of luxury fashion among generation Y in KLCC and Pavilion Mall Kuala Lumpur. The questionnaires will be distributed to 200 target respondents in KLCC and Pavilion mall. Respondents are required to answer all the 35 questions stated in questionnaires....   [tags: data, test, scale, mangement] 1555 words
(4.4 pages)
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Luxury fror less - Luxury for Less For many American’s today, the stress of finding a good deal on a car seems far from relieving. But nowadays believe it or not, finding a car that gives you a “ bang for your buck” could quite possibly be at your nearest Nissan dealership. With outrageous gas prices and unpredictable weather, the sleek looking 2005 Nissan Sentra SE offers the affordability, performance, and modern appearance that most high-end vehicles offer as well. With current gas prices across the country rising daily, the 2005 Nissan Sentra SE offers affordability with maintaining 37 mpg for highway mileage, along with 29 mpg for city mileage....   [tags: essays research papers] 337 words
(1 pages)
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LVMH: Diversification Strategy into Luxury Goods - LVMH: Diversification Strategy into Luxury Goods Strategic Issues      By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind....   [tags: CGSE Business Management Strategic Essays] 1494 words
(4.3 pages)
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Why Do Poor People Waste Money on Luxury Goods? - “OMG”. You see that black young gal coming out of that Mercedes Benz. Oh. And she has on a Dolce & Gabbana dress. I wish I was like her” said a nosey Bahamian woman. “Don’t let dem materialistic tings fool ya girl, that’s Shirley’s daughter who live Bain town with both her parents, that’s all for show cuz she just got her a-sue money so she flaunting, watch next week you will see her in a lancer” said another lady. The world we live in, people judge you based on your appearance; so there’s no better way than to prove to those that you are living well than with luxurious possessions....   [tags: mercedes, clothes, worth] 1009 words
(2.9 pages)
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Christian Dior and the House of Dior: Luxury and Brilliant Style Combined - “When I opened my couture house I decided to dress only the most fashionable women from the first ranks of society.” –Christian Dior Christian Dior impacted fashion by establishing the house of Dior, and creating the New Look in 1947. When Dior created his designs, he looked back on his French country heritage and childhood for inspiration. The House of Dior still incorporates Christian Dior’s past into modern day designs and honors his traditions. (De Racogne) The New Look shocked people out of World War II and austerity and into a new era of elegant fashion....   [tags: Fashion World] 2666 words
(7.6 pages)
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Tesla Electric Cars: Leading the Way in Luxury, Performance and a Cleaner Future - ... Considering the Model S’s impressive performance capacities, they make a sound argument. David Ener, writer for Canada’s “The Globe and Mail” newspaper describes his experience of driving the Model S almost poetically, “The all-electric luxury sedan runs eerily quiet and it is a rocket on wheels, a stealth sports car. When it unveils itself, the Model S is a superhero of the road. All it takes is a light touch of what in most other cars would be called the gas pedal and the Tesla takes off, gaining significant speed in barely an instant.” (Ener D1) Consumer Reports ranked the Tesla as the number one vehicle on the road for three years in a row....   [tags: american motor vehicles]
:: 2 Works Cited
601 words
(1.7 pages)
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Phone Usage in Schools: A Given Luxury, or a Deterrent from Learning? - ... In 1963, the first pushbutton telephone was distributed by the company, Bell Telephone. In 1983, the first cellular device, the Motorola DynaTAC 8000X, was created, which took the world by storm. Soon later, miniature computers were being put in these devices, allowing the user to browse parts of the web while on their cellular device. Yet we wouldn’t see a product that allowed us to browse the web, communicate with others, and let us store music and run apps, until 2007. (http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1983-2009/, pages 1-3.) The IPhone was by far the most revolutionary phone to be created, being the first of its kind, many other compa...   [tags: teenagers, websites, constitution] 916 words
(2.6 pages)
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Why Volkswagen Will Race Ahead Of Auto Peers - ... “Luxury” is what’s working Volkswagen released its annual report for 2013 recently, which provides an interesting snapshot of current trends in global auto business. The report clearly shows the soaring demand for luxury brands of late. For instance, brands like Audi and Porsche are selling well in the United States, the world’s largest market for luxury cars. According to the report, Audi sold nearly 1.6 million vehicles in 2013, which yielded a little over 5 billion euros in profits. The brand is going strong this year as well....   [tags: rebound, sales, luxury] 874 words
(2.5 pages)
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Ad Targeting of Two Watches, Rolex and Citizen - ... The dark colors of the photos best represent the luxury, elegance, and the history that comes with the Rolex name. The photos are rectangular with straight lines, which associates with masculinity, technology, and the quality engineering in each Rolex watch. (Signs found in Visual Media Messages). The masculinity of the ad is then magnified by having 9 out of the 10 celebrities being successful males – while the 1 woman pictured in the ad is Sophia Loren, a well-known and flattered pinup actress in the 1950 and 1960’s....   [tags: consumer, luxury, eco-drive] 1677 words
(4.8 pages)
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Perception About Branded Clothes Among the Youth of Karachi - PERCEPTION ABOUT BRANDED CLOTHES AMONG THE YOUTH OF KARACHI Literature Review Perception is the point of view, thoughts and feelings a person has about something and acts according to his/her perceived views. Every individual has a different perception and acts according to it. The perception he/she has about specific things is considered to be the reality for him/her. Every individual holds a different perception about different branded products as well because of the differences in the importance of certain factors of the brands for each of them....   [tags: luxury, identity, social status] 527 words
(1.5 pages)
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Making a Positive Change in My Community - ... This problem needs to be solved and I believe that this project/plan could, solve this dilemma or at least begin to resolve it. This obstacle is larger than most people realize because in our area clothing is taken as a luxury that everyone owns; but unlike previously thought it has been brought to my attention that many areas do not have access to this "luxury," and I do not believe that is right so if I was able to find a way to mend this issue, I would be willing. No human being should go without a clean pair of clothes, and I have a daring plan to fix that....   [tags: poverty, luxury, children] 522 words
(1.5 pages)
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Analysis of The Singer Solution to World Poverty by Peter Singer - Saint Augustine once said, “Find out how much God has given you and from it take what you need; the remainder is needed by others.” (Augustine). Augustine's belief that it is the duty of the individual to assist those less fortunate than themselves is expressed in the essay "The Singer Solution to World Poverty" by Peter Singer. Singer shares his conviction that those living in luxury should support those struggling to survive in poverty. Singer adopts the persona of a sage utilitarian philosopher who judges the morality of actions based on the consequences that are wrought by them....   [tags: individual, luxury, poverty, morality] 822 words
(2.3 pages)
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World Poverty and the Individual's Responsibilities - Saint Augustine once suggested, “Find out how much God has given you and from it take what you need; the remainder is needed by others” (Augustine). Augustine's notion that it is the duty of the individual to aid those less fortunate than themselves is expounded upon in the essay "The Singer Solution to World Poverty" by Peter Singer. Singer shares his conviction that those living in luxury should support those struggling to survive in poverty. He adopts the persona of a sage utilitarian philosopher who judges the morality of actions based on the consequences that are wrought by them....   [tags: luxury, poverty, lifestyle, give] 1467 words
(4.2 pages)
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The Influence of Social Class in The Geat Gatsby by F. Scott Fitzgerald - American Classic, The Great Gatsby captures the life of the rich and poor during the 1920’s, just before The Great Depression. In the novel, F. Scott Fitzgerald presents his interpretation of the american dream through the character Jay Gatsby. The great Jay Gatsby is rich, successful and well known, but it wasn't enough for him unlike other characters in the novel. Gatsby’s American Dream was represented by a green light across the bay that overlooked West Egg, Long Island, where old money lived....   [tags: luxury, dream, wealth]
:: 1 Works Cited
1014 words
(2.9 pages)
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Ralph Lauren, The Fashion Giant Offers Strong Growth Prospects - Ralph Lauren (RL), the world’s premier luxury lifestyle brand, is considerably lagging its industry peers of late. In the last 12 months, the stock has declined approximated 4.2% whereas most of its peers have managed high double-digit returns. However, considering its growth strategies, recent earnings-beat, bullish future outlook and general industry trends, Ralph Lauren has all the qualities a good investment should possess. Solid Q3 earnings and improved guidance Driven by a strong top-line performance along with leveraged selling, general and administrative (SG&A), Ralph Lauren earnings per diluted share surged 11% to $2.57 in the fiscal-third quarter....   [tags: investment, revenue, luxury] 1132 words
(3.2 pages)
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Celebrities´ Suffer from Emotional Abuse and Invasion of Privacy - ... According to Dictionary.com a paparazzo is “a freelance photographer especially one who takes candid pictures of celebrities for publication”. Paparazzi and stalkers are one and the same. The Stalking Resource Center and many other states describe stalking as, “Following, approaching, or confronting that person, or a member of that person's immediate family and also, appearing in close proximity to, or entering the person's residence, place of employment, school, or other place where the person can be found, or the residence, place of employment or school of a member of that person's immediate family.” Paparazzi are found on several occasions committing these same acts....   [tags: paparazzi, photography, luxury] 703 words
(2 pages)
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The Picture of Dorian Gray by Oscar Wilde - ... Jekyll and Mr. Hyde” Irving S. Saposnik indicates that a “Victorian man was haunted constantly by an inescapable sense of division… As rational and sensual being, as a public and private man…he found himself necessarily an actor, playing only that part of himself suitable to the occasion” (Saposnik 716). Jekyll was respected, so could not be seen doing anything that a poor man would do. He chose to use science to justify his means, creating Hyde. But science has a price to pay. He becomes addicted to not only the potion, but to his chance of exploration....   [tags: power, influence, conscience, luxury] 744 words
(2.1 pages)
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Emerging Markets: High Fashion Fights Recession - ... Appendix 1 depicts Malow’s pyramid. This pyramid acts like a pendulum. This pendulum shifts as changes occur within a person’s lives. These changes can affect a person’s psychological needs. On an individual level this may not impact an industry however on a large scale these psychological needs can have a profound effect on a business. In 2008 the world recession had a profound effect on the luxurious goods industry. To illustrate this let’s presume luxury goods fulfill a person’s need of esteem (see Appendix 1)....   [tags: dress, appearance, luxury and fashion]
:: 4 Works Cited
1144 words
(3.3 pages)
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Louis Vuitton in Japan - 1. What has made Louis Vuitton’s business model successful in the Japanese luxury market. According to Hill, Wee and Udayasankar, the success of the company’s strategy can be measured by the value created for shareholders. To maximize the value, managers can increase the profitability by picking a position in the efficiency frontier with supportive internal operations and appropriate organization structure. In fact, Louis Vuitton had outstanding performance on that. In the primary activities, several measures are taken to control cost and create value....   [tags: Business Model, Luxury Market]
:: 2 Works Cited
1540 words
(4.4 pages)
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The Spirit of Ecstasy - ... Although, the meaning of it may symbolize many different things to many different people, it is widely recognized as one of the most famous icons ever created. It is known as the “Spirit of Ecstasy”. The hood ornament was reworked for the 21st century to commemorate 100 years since its inception. The goddess continues to be a symbol of luxury and also the company’s dedication to perfection.” Meaningful is another quality that this company has demonstrated through their brand. “A global study by MPG Media Contacts and Havas Media shows that more "meaningful" brands lead to greater business success....   [tags: brand name, quality, luxury] 1017 words
(2.9 pages)
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Luxury Modern Interior Design - Any home can satisfy the fair presentation of rudimentary methods of interior design. Some people study interior design to be very good at it, but there are people who are gifted with an eye for beauty and for interior design. A person who is creative can do some interior designing on his own even without training prescribed. Those who have an eye for what is aesthetic can just as easily decorate and design your own house number in their tastes. Of course, it helps to read books and articles about designing to be updated in the basic procedures and latest design....   [tags: the art of decorating a living space] 603 words
(1.7 pages)
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BMW's Company Goals - ... Added to these are the driver’s assistance systems with which we continue to make progress.” (Bmw Group). This shows us how the BMW Corporation does all that they can to assure that their vehicles are one of the safest vehicles out there that you can buy. They have had one of the lowest fatality rates in car accidents ever recorded. From the years two thousand to two thousand and ten only eleven million people have been killed in BMW’S worldwide (Fatality Statistics). This may seem as if it is a very large number, but compared to many other foreign vehicle manufacturers such as Mercedes, and Audi which too are German built vehicle’s this rate is significantly lower....   [tags: luxury, safety, efficiency] 676 words
(1.9 pages)
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Brave New World: Idea of the Future - Imagine a life of luxury and happiness. Sounds like a dream . . . but what if it was reality. Aldous Huxley's novel Brave New World explains how society turns into a dystopian future. He shows a world where humans are developed and controlled in means of stability. Aldous Huxley was raised in a family well-known for their intellectual and scientific achievements (Magill 952 -956). Therefore, he became a genius and even a prodigy for being brilliant and creative (Napierkowski and Stanley 32-34). He grew up to be a famous author, making science fiction and futuristic novels....   [tags: luxury, dystopian future, aldoues huxley]
:: 5 Works Cited
949 words
(2.7 pages)
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How Geely Waited for Volvo - How Geely Waited for Volvo 1)For what reasons did Geely want to buy Volvo. For a very long period of time, Volvo, a famous carmaker, has not been the moneymaker, constantly declining in sales while under Ford leadership. The Swedish origin company lost more than $2.6 billion in just two years (Welch D., March 29, 2010), before it was acquired by Zhejiang Geely Automotive Group (in further text, Geely), a Chinese based enterprise mostly focused on motorcycles, engines, transmissions and automobiles....   [tags: chinese luxury market, car industry]
:: 6 Works Cited
1017 words
(2.9 pages)
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The Rise of Tesla Motors - ... What makes Tesla different than every other car company. They sell electric vehicles, and electric vehicles only. The most popular car Tesla has released is the Model S, which is a luxury electric sedan that sells for $70,000. The Model S was voted the Motor Trend Car of 2013, and according to Tesla is one of the safest cars ever, but there is one big difference from any other electric car. The battery in each Tesla car is actually made up of thousands of lithium-ion cells, which is different than most electric vehicles....   [tags: car market, luxury electric vehicles]
:: 5 Works Cited
1030 words
(2.9 pages)
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Aviation Company Karl Rapp - ... Castiglione had already had some contracts in the work before acquiring BMW and shortly after his purchase production began in supplying engines to both the Czechoslovakian and Russian air forces. Castignioly reign came to an end in 1929 where he ran into financial difficulty and BMW was bought by Deutsche bank. During his time in charge BMW began the production of their first series of motorcycles and their first automobile. Then in 1932 BMW had their first success in the automobile industry with the production of the BMW AM1....   [tags: BMW, luxury brand autootive industry] 1376 words
(3.9 pages)
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CRM Implementation at Audi - CRM Implementation at Audi In early 2000’s when global car markets, particularly luxury car markets were getting more and more competitive and consolidated, and product innovation was increasingly becoming imperative for all leading luxury car makers, Audi took strategic decision of making a Premium customer experience with the support of CRM its core competency with the long-term commitment to make the car buyer lifecycle and experience as hassle-free and personalized as possible. The case is mainly narrates the CRM progress of Audi till 2004 and mainly focuses on Italy operations and steps taken in that region....   [tags: global car markets, luxury car markets]
:: 2 Works Cited
2380 words
(6.8 pages)
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Mercedes-Benz Cars - The name Mercedes-Benz entails a plethora of thoughts from elegance to performance. Mercedes has a connotation of being the quintessential form of a German-made car. They combine luxury and performance to make the perfect vehicle. 'The best or nothing', the slogan for Mercedes-Benz sums up the past, present, and future for their company. The company’s two founders, (Karl Benz and Gottlieb Daimler) have been making history since the year 1886 ("A Star). The timeless body styling of all Mercedes-Benz models require no annual changes....   [tags: Germany, Luxury Cars, Automobiles]
:: 14 Works Cited
1793 words
(5.1 pages)
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The Louis Vuitton Story - Over the years, Louis Vuitton has been known as the European’s sector most leading line within the market specializing in the sales of luxury products and services throughout Japan as well as the multi-national firm as a whole. The mission of Louis Vuitton states that the organization has a representation of offering the most refined qualities of Western “Art de Vivre” around the world (www.sliclvmh.blogspot.com). The organization has become the most profitable business in Japan due to its superior ratings in the European market with the delivery of unique features and special branding management styles that have integrated culture beyond the norms of the consumers’ mindsets and craftsmanshi...   [tags: Japan, Europe, luxury brand, economy, clothing]
:: 6 Works Cited
1099 words
(3.1 pages)
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Hermes´ Sucessful Factor - How has Hermès 172-year-old French leather-goods company remained successful. Before visiting, I just know Hermes is a famous and luxury brand. During the visiting, I found that they have to successful factors. Let me try to explain more. First of all, let me introduce the background of Hermes. Hermès is a French high fashion brand, which is established in 1837, specializing in leather, ready-to-wear, accessories, perfumery, and luxury goods. Their logo is a Duc carriage with horse. In 1837, Thierry Hermès was built up harness workshop on the Grands Boulevards quarter of Paris....   [tags: leather, luxury brand, elegance, high-class] 1699 words
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A Lifestyle of Greed: F. Scott Fitzgerald's The Great Gatsby - The epigraph of F. Scott Fitzgerald’s The Great Gatsby, written by Thomas Parke D’Invilliers, gives an insight to the overarching idea of using wealth to attain the interest of a lover in the book and the events that may take place and reads: Then wear the gold hat, if that will move her; If you can bounce high, bounce for her too, Till she cry “Lover, gold-hatted, high-bouncing lover, I must have you!” can be interpreted to signify the idea that the only way to win the attention of a girl is to use material deception....   [tags: Epigraph, Flaunting Wealth, Luxury]
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1212 words
(3.5 pages)
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The Renaissance in Europe - ... Populations fell, which meant that workers were scarce. This made manual labor more valuable. Serfs who were poorly paid or unpaid left manors in search of better economical and social opportunities. In addition to stimulating trade, the Crusades also caused cultural diffusion between Europe, Asia, and the Middle East. One thing that help spread literature and learning was a new invention that was adapted from the Chinese called the printing press. The printing press was a machine that pressed paper against a tray full of inked movable type....   [tags: great wealth, luxury] 1434 words
(4.1 pages)
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Necessary Bans on How to Spend Welfare Dollars - After watching the State of the State address by Governor Paul Lepage, last Tuesday night, I was astounded that our governor proposed placing bans on the use of welfare dollars to buy items such as tobacco products and adult entertainment. (I have attached the Governors State of the State address below) Is this something that needs to be proposed, or is this something that a ban should have been placed on when the current system was implemented though. Why would we give American taxpayers dollars away to needy people and not place any limits on those dollars....   [tags: luxery food, taxpayers, EBT holders] 1063 words
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Social Bookmark Submissions - 10 SOCIAL BOOKMARK SUBMISSIONS http://www.luxurychaletcollection.com luxury chalet -2 1. The Top 20 Luxury Chalet and Lodges in the Alps To find the top 20 luxury chalet and lodges in the Alps, holidaymakers can visit this page for more information. 2. Top 20 Collection of Luxury Chalet from France, Switzerland and Austria To view the top 20 collection of luxury chalet and lodges of France, Switzerland and Austria, tourists can find usable details on this page. luxury ski chalet holiday -2 1. The Finest Luxury Ski Chalet Holiday Guide To view the finest luxury ski chalet holiday guide to rent in the Alps, this portal features valuable information for interested guests....   [tags: Travel] 742 words
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Analyzing Thorstein Veblen's The Theory of the Leisure Class - In 1899 Thorstein Veblen wrote The Theory of the Leisure Class: An Economic Study of Institutions. In this work, Veblen presented critical thinking that pertains to people’s habits and their related social norms. He explores the way certain people disregard the divisions that exist within the social system, while subsequently emulating certain aspects of the leisure class in an effort to present an image of higher social status. He also presented the theory of conspicuous consumption, which refers to an instance when a person can fulfill their needs by purchasing a product at a lower cost that is equal in quality and function to its more expensive counterpart; however, said person chooses...   [tags: conspicuous consuption] 856 words
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Designer Apparel Market in Australia - ... Furthermore, at first even though Australia picked up the e-commerce trend gradually, now they have fully incorporated online retailing, which has led to more spending on luxury brands. E-tailers such as ASOS have set up local distribution centres to meet the growing demand. Lastly, in 2013 the current value growth of 5% was marginally higher then the review period current value of 4%. This is mainly because the demand for luxury goods increased. Overall, the luxury apparel market has quite a few trends in Australia and this is primarily due to the fact that the size of the market is growing....   [tags: marketing, brands, companies] 1191 words
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How to Make Compact Bathroom Design Plans Luxurious - Compact bathroom design plans usually have just a bathtub, sink, and toilet. The plans usually call for just the most utilitarian of these items and don't really include much in the way of style and flair in the bathroom space. However, you can get quite a bit of beauty and elegance into a compact bathroom design by using elegantly designed tubs, toilets, and sinks in your bathroom. One way to include sophistication and elegance in your bathroom design plans is to select a series of magnificent bathtubs for your home's bathroom....   [tags: Elegance, Bathtub, Sink]
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Crime of Fashion: Counterfeiting Goods in the Fashion Industry - ... Buttons on designer items should have the brand’s logo, if appropriate; real leather have an irregular texture while fake have consistent pattern; fastenings on luxury handbags are heavy, glide easily, and often have a matte finish (nerdgraph.com and dontybuyfakes.com). Consumers should consider the negative part of purchasing counterfeit goods and be more aware of the product they want to purchase. Paris has been the staple city for many luxury items for women. Brands like Chanel and Louis Vuitton have derived from that city....   [tags: creativity, goods, industry] 2652 words
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Cabinet-maker Eugene Prevost and The Prevost Company - Prevost Prevost is a high-end luxury coach manufacturer with more than 85 years of Prevost quality and the company came into existence back in 1924 when cabinet-maker Eugene Prevost created his first wooden coach body (Prevost, 2014). Prevost has been able to withstand the test of time and separate itself from its competitors by offering unparalleled customer service and achieving industry high marks in customer satisfaction. Prevost has been able to achieve industry highs in customer satisfaction by providing cutting edge innovation, utilizing quality products, while continuing to focus on customer needs and after-sales service (Prevost, 2014)....   [tags: quality, innovation, manufacturing]
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Sustainability as Part of Corporate Social Responsibility - ... From 2000 on, however, De Beers had to change its business model and has become less a monopoly. One reason was the increasing awareness of blood diamond for which the brand had to keep a good image and thus reduced its production. Another reason was the rise of other channels in Russia, Australia and Canada that were outside of the brand’s reach. Nowadays, the company produces and markets approximately 35% of the world’s supply of rough diamonds (debeersgroup, 2014). It is operating in 4 main areas: Botswana, Namibia, South Africa and Canada....   [tags: new role for corporations worldwide] 2901 words
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Popular Tourist Attractions in India - One of the greatest things about India as a tourist destination is that it's ideal for those who are traveling on in luxury or in a budget. Whatever the case, discover India's best places to stay as you visit its beautiful paradise. The Mercure, Hyderabad The Mercure is that very rare thing in India: a new, clean, comfortable, central hotel with mid-range pricing. The hotel, the restaurant is perfectly acceptable, and there's a local place serving the classic local biryani opposite. Gramam Homestay (Near Kochi, Kerala) Gramam, the beautiful home of Byju and Lyma is located on the banks of the backwaters, in Kumbalangi village about 10 kilometers on the outskirts of Kochi....   [tags: hotel, relaxation, comfort] 537 words
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Entrance and Expansion into the Japanese Market: US Accessories SME - LITERATURE REVIEW Introduction For myriad reasons, it is difficult for a small fashion enterprise to enter a foreign market. It is especially difficult when that enterprise has yet to tap into all its domestic retail options; however, it can and should be done as “small businesses in the United States can no longer afford to ignore the challenge of international commerce” (Rowden, 2001). The global marketplace is constantly changing and therefore entrepreneurs must adjust. Historically, emerging entrepreneurs would first develop new ventures in their domestic marketplace before expanding globally....   [tags: business anlaysis] 2530 words
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Trends in the Automotive Industry - Trends in the Automotive Industry 1. Consolidation The trends in the automobile industry present through the 1990s intensified as the industry moved into the twenty-first century. Global convergence stood out as a major issue. And the consolidation was continuing from 1990 to 2000. 2. Mergers and acquisition There was a great deal of consensus amongst commentators that in a few years the industry would consist of no more than six giants, with a peppering of niche players....   [tags: Papers] 625 words
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Coach Inc. Case Analysis - Coach Inc. Case Analysis Six years after deciding to be an independent public company in late 2000, Coach Inc.’s net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Coach crafted the accessible luxury category in women’s handbags and leather accessories by differentiating themselves on price, but matching competitors on styling, quality, and customer service. The accessible luxury strategy mirrors a focus (or market niche) strategy based on low costs....   [tags: Business Finance Analysis] 1700 words
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Prada: A Case Study - Introduction Miuccia Prada once said that “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language”. Miuccia Prada and the Prada brand have grown from humble beginnings making quality leather goods to a public traded company with a current market capitalization of over $26 billion (USD) . With the development of Prada as one of the world’s premier luxury brands it provides an excellent case study to examine how strategy paved the way for the success of the Prada brand....   [tags: Louis Vuitton Hennessey Moet, LVHM, Kering, Gucci]
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2831 words
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A Night to Remember: Decadence of The Titanic - The Soap ad in the 1958 film A Night to Remember is one of the first implications of social class that is illustrated throughout the entire film. It begins by first introducing the viewer to the middle class hero, Lightoller and his view of the class system of 1912 where he mocks the discrepancy of class aboard the Titanic amongst the elites and the lower class passengers (Bruce). And despite this, the advertisement seems to better illustrate the idea of decadence that is found on the ship. As already noted, the scene seems to mock the elite class as Lightoller states that the soap is “for the first-class passengers, mark you....   [tags: social class, advertisement, ]
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Business Tactics of Bayerische Motoren Werke (BMW) Organisation - ... As quoted from BMW ‘Almost every fifth car produced in the UK is a MINI’ that is a substantial amount of MINI’s just in the UK alone. Mini Sales figures below to match above statement: Marketing mix is a business tool used by marketing professionals, helping maximize the company’s potential in the market. It is often associated with the four P’s, which are price, product, promotion, and place; and the four C’s. Below I will explain the following. Product: BMW offers a wide range of products to compete with leading car manufactures....   [tags: automobile, marketing, cost] 1508 words
(4.3 pages)
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Tourists Love 10 Popular Hotels in India - ... Surrounded by the Rajasthan Desert the oasis resort offers green lawns and beautiful palm trees resulting in a truly awesome experience. The resort also has the largest rooms for guests each one designed to deliver a royal feeling to the guests. 2. Oberoi Udaivilas, Udaipur This palace has been converted into a tourist resort attracting wealthy guests from across the globe. The resort is also located in Rajasthan which is famous for its palaces and luxurious hotels. The hotel is located on the Pichola Lake and to get to it you must take a boat ride thus resulting in a truly awesome experience....   [tags: culture, hospitality, resorts] 664 words
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Tax Incentives in South Africa to Increase Student Enrollment and Promote Economic Growth - ... They should provide them with the necessary education and resources to make this a successful career. The number of nurses in South Africa is decreasing because it is a stressful and not a high paid job. The government should encourage and support people who would want to take up this profession. They should provide them with incentives and subside part of their studies. Cosatu has also said they expected the Minister to allocate more towards the reopening of the nursing and teachers colleges (Patrick Craven (National Spokesperson),Cosatu 2014)....   [tags: automotive promotion and development programme] 769 words
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The Effect of Shopping Experience on Cross Cultural Receptiveness in China - ... However, Here we have no research to test the relationship between different store shopping experience and receptiveness to cultural mixing product. So the objective of this issue is to leverage and promote these developments for the purpose of examining shopping experience in store impact on attitude towards products with mixed cultural elements. Our conceptual and empirical analyses have offered deep insights into the following issues: Participants that just have (vs. do not have) their shopping experiences in various shops(luxury vs....   [tags: customer, culture, good, globalization] 1116 words
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Henry David Thoreau and His View on Economy and Life - ... He started with no money and had to borrow an axe and some supplies from his neighbor to make his house. His main source of income was his bean plants that he plants and cares for them for two to three months. In the end of the experiment he had made nine dollars. This implies that if he could do it and then you could. The reason to live a simplistic lifestyle and living away from civilization is to find your spirituality. Now there are no luxury goods that you have to work for and you could finally think for yourself, since there are no one to influence or per sway you....   [tags: Lifestyle, Productivity, Isolation] 631 words
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How Effective is The Singer Solution to World Poverty? - In “The Singer Solution to World Poverty,” Singer argues that all households should donate a percentage of their incomes to charity. Majority of the American population is satisfied with donating little to nothing to those in need, but seldom rethink the purchase of the luxury items. It is a commonly accepted fact that those who work for their earnings are deserving of the monies that they receive. Unfortunately, those in third world countries that don’t have the same resources and opportunities are unable to sustain their livelihood....   [tags: Social Issues]
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Angsana Ihuru, Maldives, Managed by Banyan Tree Group - ... The philosophy of Banyan Tree Hotels & Resorts is providing a place to rest senses for their guests. Currently, the Banyan Tree Group spread into luxury chain resort and operated more than 20 resorts and hotels, 60 spas, 70 retail galleries and 3 golf courses around the world. In addition, Banyan Tree Hotels & Resorts received over 400 awards until now. The Banyan Tree at Phuket received ‘Best Resort Hotel in Asia-Pacific’ for four consecutive years since 2002 from Business Traveler Awards. Banyan Tree gained a high reputation and awareness due to the company’s public relations programs and global marketing activities....   [tags: market analysis] 618 words
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Namaste International Hotel’s Market Entry Into India - Strengths One of the Namaste International Hotel’s main strengths lies in its position as a joint venture with The Leela, an already established luxury brand hotel in India. The Leela is one of the country’s most well respected luxury hotels and it aims “to sustain and surpass excellence in service, ambience and performance hall marks that distinguishes The Leela Group. The strategic locations, individuality, architectural aesthetics, lush greens and the intrinsic Indian culture holds true for every Leela property....   [tags: Hotel Management]
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The Environmental Scan: Tiffany's Little Blue Box - There are six environmental factors that can affect an industry and they are economic, political, social, technological, competitive, and geographical. These factors are known as the environmental scan. Many businesses including Tiffany & Co. are affected by the macro-environment which can include a number of factors as mentioned above. Economy is one of the main factors that affect many companies and Tiffany’s as well. I believe that general and industry economic conditions and socio-cultural factors are favorable to Tiffany & Co....   [tags: industry, economic crisis, competitors]
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1868 words
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International Acquisitions By China on the Rise - INTRODUCTION According to the statistics of Chinese Ministry of Commerce, in 2013, Chinese investors made direct investment overseas in 5,090 enterprises in 156 countries and regions. As of the end of 2013, China’s non-financial direct investment overseas totaled US$ 525.7 billion. The number of international acquisitions by Chinese firms has grown remarkably in recent years. Traditionally, exploiting economies of scope and scale or taking advantage of market imperfections was deemed by firms a dominant way of achieving competitive advantage ....   [tags: economy, manufacturing, automobile] 2022 words
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Abercrombie and Fitch Marketing Strategy - ... Selective demand stimulation involves promotion of brand awareness and preference, with a view to gaining market share from competing brands. The choice of strategy and sometimes a hybrid one may be appropriate) should be derived from, careful analysis of market structure and trends as well as evaluation of competitive strategies Market Conditions: United Arab Emirates is considered an attractive market for luxury brands; about 50 premium and luxury brands, including Zara, Tommy Hilfiger, Guess, Benetton, Levi’s etc, have opened stores in United Arab Emirates in recent years....   [tags: retailer, merket, sales, buy, analysis] 2776 words
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LVMH strategic analysis - Challenge statement: “Despite worldwide softness in the sale of luxury goods, LVMH has cemented its position as the world’s largest and most profitable player in the category. To stay there it must keep its customers loyal and its brand strong and find new markets worldwide” (Hazlett C. 2004). That is why in its mission they state to represent the most refined qualities of Western “ art de vivre” all around the world. Their objective is to be the leader in the luxury market, continuing to transmit elegance and creativity....   [tags: essays research papers] 1536 words
(4.4 pages)
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Perfume Loved by Women - ... She is throwing her jewelry away across the room, whipping her veil away, and even stepping on her necklace to aparted. She is tended her own boss and is took all the accessories and dress off as she pleases. Her action is giving the audiences a sight of rebellion for overturning the unreal her . Beautiful women are always being compare to beautiful dolls, always wearing perfect make up, beautiful dresses, and high heels and doesn’t have the rights to be herself. She is breaking all the rules as a baby doll that ruled her as a woman for years....   [tags: scent, beauty, advertisement] 874 words
(2.5 pages)
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China and Environment Protection - ... China went from being a third world country to having the second greatest economy in the world all in a few decades. But how did China become so successful in such a short time. The government disregarded the environment and allowed pollution to occur by having little to no regulation. To keep cost at a minimum, industrial pollution has made its mark on the nation. Rivers are often dried up on purpose to extract minerals that lay underneath, and other rivers that are present are used as waste and sewage systems....   [tags: government, economy, negligence] 857 words
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The Mercury Cougar - Cars are fantastic machines that have truly revolutionized the world ten times over. It has made certain jobs easier and has even made some jobs possible that were not even remotely feasible such as delivery services. Cars have always been in the heart of the American people, especially in the age of muscle cars. Even though there were many similar cars built, the Mercury Cougar was a top of the line car. The Mercury Cougar was designed with luxury and in some ways, is better than its competitors and its present predecessors....   [tags: cars, mercury]
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