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Your search returned over 400 essays for "Marketing"
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Environmental Factors and Marketing Decisions - Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country. This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions....   [tags: Business Market Research Marketing Analysis] 1255 words
(3.6 pages)
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Marketing Mix Paper - Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition....   [tags: Business Marketing] 1561 words
(4.5 pages)
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Marketing Strategy for Aquafina - Marketing Strategy for Aquafina Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the AQUAFINA business plan a reality in the year 2008. AQUAFINA is the answer to an increasing demand. Marketing will play a vital role in the success of AQUAFINA. AQUAFINA must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters AQUAFINA for the first time....   [tags: Business Marketing Analysis Strategic] 1860 words
(5.3 pages)
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Marketing Strategies for Businesses - Marketing Strategies for Businesses Introduction: Samuel Whitbread established Whitbread plc in 1742, originally as a beer producing company. Since then, Whitbread has moved from strength to strength incorporating wider varieties of businesses under its wing with each growth. Today, Whitbread owns and operates some of the most popular business in restaurants, hotels and leisure and health. Beefeater Vision 'To make Beefeater the first choice as a great place to eat and drink.' The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase is situated just off junction 16 of the M4, beside the Hilton International....   [tags: Business Marketing Essays management]
:: 2 Works Cited
7546 words
(21.6 pages)
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A Successful Marketing Strategy - More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil, however, the demand for more products with natural ingredients led to the development of Replenex® and many other products for the body....   [tags: Business Marketing Analysis] 1074 words
(3.1 pages)
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Rosewood Hotels Marketing Plan - MARKETING PLAN OBJECTIVE The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year. MARKETING SITUATION Problem situation: Rosewood brand was muted, not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer....   [tags: Business Marketing Analysis] 1441 words
(4.1 pages)
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Marketing Mix Example - 1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition, recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of "Kim Yu-na bread,” named after the popular Korean figure skater. The flavors, chosen by Kim herself, are the sweet potato and cream bread, and the kaya bun....   [tags: Business Marketing] 1792 words
(5.1 pages)
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Integrated Marketing Communication (IMC) - Integrated Marketing Communication (IMC) is a communications process that entails the planning, creation, integration and implementation of diverse forms of marketing communications (advertisements, sales promotions, publicity releases, events, etc) that are delivered over time to a brands targeted customers and prospects. The goal of IMC is ultimately to influence or directly affect the behaviour of the targeted audience. IMC considers all sources of contact that a customer / prospect has with the brand as potential delivery channels for messages and makes use of all communications methods that are relevant to customers /prospects and to which they might be receptive....   [tags: Business Marketing Essays] 2298 words
(6.6 pages)
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Hurricane Island Marketing Strategy - Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE: 1. Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads: The Mission of Hurricane Island Outward bound is providing safe, challenging, educational experiences in a wilderness setting, carefully structured to improve self-esteem, self- reliance, concern for others and care for the environment." This mission statement reveals NOTHING about limiting these benefits to only the underprivileged....   [tags: Business Marketing Analysis] 992 words
(2.8 pages)
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Water Inc. Marketing Plan - Water Inc. Marketing Plan Executive Summary ƒ The LIFT Water concept is a unique caffeine experience designed to appeal to college students and businesspersons looking for an alternative to coffee, sodas and energy drinks. LIFT Water offers a variety of uses and can be manufactured and marketed at a competitive cost. Marketing Objectives ƒ The plan will create product awareness through internet advertising via websites popular with college students (i.e. MySpace) and billboards on larger campuses....   [tags: Business Marketing Analysis] 1661 words
(4.7 pages)
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Marketing Apple's iPod - Apple’s iPod Introduction In the next pages, you will find information about the marketing strategy and market position of Apples’ iPod. In the Introduction there is a short glance back to the past in order to distinguish successful marketing campaigns from that time. The discussion concentrates on the market share which iPod holds and the moment and the application of the marketing mix which explains the success of the product among its competitors. Finally, there is information about the target markets and the future objectives of the product....   [tags: Business Marketing] 1514 words
(4.3 pages)
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Motorola Marketing Strategy - Motorola marketing strategy - Presentation Transcript Introduction - First to enter in Indian market. - Founded by Galvin Brothers. - Name was adopted in 1947 - Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication, Marketing Strategy Captured mass market. Launched a phone costing Rs.1600. Launched MOTOFLIP costing under Rs.4000. Widen their product portfolio. Collaborated with cellular service provider. Enhanced their distribution network. Youth- Target Audience Promotional Strategy Used 360 degree marketing....   [tags: Business Marketing] 1787 words
(5.1 pages)
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Foreign Cultural Marketing Misunderstandings - Fishy Chips Advanced Topics in Marketing Abstract Knowing what you want your audience to know is very important before you advertise to them. Sometimes what you may say in one country could mean something different in another. Word association and pronunciation are very important to consider. Fishy Chips As companies are marketing there products, they really should consider whom they are marketing to and also what they want there customers to understand. Word association is different from one country to the next....   [tags: International Business Marketing] 1173 words
(3.4 pages)
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Marketing Spotlight - Accenture - Marketing Spotlight - Accenture What have been the key success factors for Accenture. One large success factor for Accenture has been its timing. "Accenture started life as the consulting arm of accounting firm Arthur Anderson…In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors" (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and use its massive support to concentrate on becoming an efficient and popular name in the consulting market....   [tags: Business Analysis Marketing Management] 1460 words
(4.2 pages)
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Marketing Across Ethnic Boundaries - We can define an ethnic group as a social group that has a common cultural tradition, common history, and common sense of identity and which exists as a subgroup in a larger society. By implication, the members of an ethnic group differ with regard to certain cultural characteristics from other members of their broader society. The ethnic group may have its own language, religion, and other distinctive cultural customs. Extremely important to the members of an ethnic group is their (positive) feeling of identity as a traditionally distinct social group....   [tags: Marketing Ethnicity Diversity Business] 1672 words
(4.8 pages)
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Sainsbury's Marketing Communications Plan - In order to provide a structure upon which a comprehensive marketing plan can be build, Sainsbury's should adopt a SOSTAC model in order to help the development of a logical structure combined with the key elements of a plan. The current situation puts Sainsbury's in the UK's third-largest supermarket chain, with a market share of around 16% .with 823 stores, unveiled profits of £488m, up 28% on last year's levels, with 15 consecutive quarters of sales growth, Given the current environment shows how the strength and broad appeal of the Sainsbury's brand has improved substantially during the past four years....   [tags: Business Marketing Analysis Strategy] 1454 words
(4.2 pages)
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Environment Marketing Management - INTRODUCTION I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance. In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we read is not objective, but subjective. Luckily in this period of study, I had opportunity to study for Environmental marketing management and my exam of Public Economics and discovering how the subject are related under the argument of bad ex...   [tags: Business Marketing] 1853 words
(5.3 pages)
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Nike Marketing Plan - ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy....   [tags: Business Marketing] 1666 words
(4.8 pages)
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Communicating Through Marketing - Communication through Marketing For some companies, marketing is the only form of communication with their customers. Through it, organizations deliver their message to attract new customers, gain loyalty and prevent migration to competing products. In analyzing the way Pepsi and Snapple communicate by means of marketing, it clearly displays the way communication takes place by imposing the brand image, values and association and how this is communicated to attract and retain their customers. To gain the loyalty and repeat business there are two aspects that a product needs to deliver, the first is the physical satisfaction, for example, this means the drink needs to taste as expected, or b...   [tags: Business Marketing] 1513 words
(4.3 pages)
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Hyundai Marketing Strategy - Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL had emerged as the second largest car company in India. The case describes in detail the entry, product, pricing, distribution and promotional strategies of HMIL. The case briefs the challenges faced by the company and its marketing plans in future....   [tags: Business Marketing] 1004 words
(2.9 pages)
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Marketing Plan for Skydiving Co - Marketing Plan for Skydiving Co 1) What is your competition doing. The competition is doing well. They currently have holiday promotions on Christmas and Labor Day. They offer a discounted rate if you are part of a group of 7 or more. They are larger than us and operate in several states. Their marketing plans are lacking impact in that they mainly focus on billboard advertising and word of mouth. They also do not actively participate in public relations, however they do have a very good web site that allows questions to be answered via e-mail but no streaming media capabilities or “live” discussions with an operator....   [tags: GCSE Business Marketing BTEC Coursework] 6529 words
(18.7 pages)
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Marketing Red Bull - Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in many young, and active people’s lives....   [tags: Business Marketing] 1836 words
(5.2 pages)
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Nike's History and Marketing - Nike's History and Marketing Every box of Nike shoes states, “engineered and built to the exact specifications for championship athletes around the world.” Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. Nike “head honcho” Phil Knight wants to keep it that way, too.      In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced the city of Beaverton, Oregon to the world of Nike....   [tags: Business Management Marketing Essays]
:: 4 Works Cited
2011 words
(5.7 pages)
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Consumer Behavior and Marketing - Consumer Behavior and Marketing 1) Do you think consumer can have too much choice in shopping. What might this depend on. Consumer can have too much choice in shopping as various choices provide consumers with a better picture of what they would like to buy. However, having too many choices can be quite a burden as it may cause confusion, make decisions difficult, and may be time-consuming. This might depend on several factors. - Customers with budget constraint may not view too many choices as favorable as they choose products base on lowest price....   [tags: Business Marketing Analysis ] 1824 words
(5.2 pages)
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Xbox: Marketing Audit - Marketing Audit Approach: Microsoft Xbox 360 Company Description Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corporation, 2006). Microsoft is in various technological areas (computers, IT programs, IT Solutions, and gaming systems). This Marketing audit will focus on the Microsoft Xbox 360. Currently, Microsoft has three goals for the Xbox 360: 1....   [tags: Business Marketing] 1531 words
(4.4 pages)
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Telstra Marketing Strategy - TELSTRA Introduction Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008) Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services....   [tags: Business Marketing] 1565 words
(4.5 pages)
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Nike Marketing Analysis - Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertising campaign around its "Just Do It" catch phrase and "swoosh" logo....   [tags: Business Marketing] 1369 words
(3.9 pages)
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Marketing in a Global Economy - Marketing in a Global Economy Vision. There's a word that hearkens back to the early '80s, at least in current management thinking. Yet despite its presence in the leadership vocabulary for more than two decades, many companies are today struggling to draft the right vision for a hyperactive, global business environment. This paper is intended to offer an overview of some of the aspects of conducting business globally and aims to identify ways in which businesses can tap the gains of this process, while remaining realistic about its potential and its risks....   [tags: GCSE Business Marketing BTEC Coursework]
:: 6 Works Cited
1600 words
(4.6 pages)
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Differences in Marketing for B2C and B2B Sites - Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole ‘brick and mortar' business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps (product, place, price, and promotion) in such a way to attain both the business and target market's goals and objectives is the key to success....   [tags: Business Marketing Compare Contrast] 1477 words
(4.2 pages)
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Controversy Over The Definition Of Marketing In The 21St Century - The War of Words over the Definition of Marketing in the 21st Century The definition of marketing has been a strongly debated topic in the new Millenium. For more than 70 years the American Marketer Association’s (AMA) definition has been the guideline for academics and scholars alike. A number of academics have been unsatisfied with the AMA’s 2004 marketing definition , and it has stirred many debates (Grönroos, 2006, Dann 2008). Christian Grönroos in particular focuses on four elements of the AMA 2004 definition he does not approve of....   [tags: Business Marketing] 805 words
(2.3 pages)
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Defining Marketing - Defining Marketing The term marketing in a conversation tends to trigger thoughts of sales and/or advertising. Eventhough both of the functions are intimatley involved with the marketing process, it would be incorrect to believe that is all that marketing focuses on. In fact this may have been a truth in the past but times have changed and with that change has come major rethinking in the area of marketing. The much larger, demanding, and competitive markets have forced organizations to re-define marketing in a whole new light and thus depend on the marketing function to keep an orgaiztions competitive edge marketplace....   [tags: Business Marketing] 1043 words
(3 pages)
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Defining Marketing - Marketing is one of those things that surrounds your everyday life and you don't even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a "widget" that can solve a lot of problems....   [tags: Business Marketing] 885 words
(2.5 pages)
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Hospitality Marketing - Assignment: Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and non-hospitality industries....   [tags: Business Marketing] 1951 words
(5.6 pages)
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Marketing Planning - WHAT IS MARKETING. Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’. As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.” But before being able to meet the needs and wants of customers as well as providing them with benefits. We need to work out: • who our customers are • which customer to target • how to reach and win new customers • how to keep existing customers happy. Figure 1: Definitions of Marketing Source: www.learnmarketing.net And most importantly we need to keep...   [tags: Business Marketing] 1984 words
(5.7 pages)
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Differences in B2B Marketing vs B2C - Differences in B2B Marketing vs B2C In the following paper differences in marketing techniques that focus on B2B customers as opposed to marketing to B2C customers will be examined. The different goals and approaches used in marketing to these different business types will also be examined. In the Business to Business (B2B) marketing as well as Business to Consumer (B2C) marketing, many of the same techniques and methods of marketing are utilized. For example internet advertising, television, mailings, hosted events, print media and word of mouth are some of the popular methods of marketing that will be utilized regardless of rather the end customer is a business or consumer....   [tags: Compare Contrast Business Marketing] 1082 words
(3.1 pages)
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Marketing Definition - Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc....   [tags: Business Marketing] 959 words
(2.7 pages)
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Marketing Strategy for Marks and Spencer Food - This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business....   [tags: AVCE Business Studies Marketing] 13772 words
(39.3 pages)
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Defining Marketing - Defining Marketing Marketing is more than commercials on the television or billboards that dot the highways, they are more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is so much more complex than the advertising and the selling of goods and services. Marketing is the process of interesting potential customers and clients in your products and/or services. (Ward) Another definition is "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual...   [tags: Business Marketing] 882 words
(2.5 pages)
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Marketing Strategy and ECommerce - Marketing Strategy and ECommerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations....   [tags: GCSE Business Marketing BTEC Coursework] 4464 words
(12.8 pages)
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Global Marketing - 1. Legend holds that an Ethiopian farmer by the name of Kaldi ‘discovered’ coffee when he noticed that his flock had increased energy after eating the red berries of this strange-looking plant. Coffee is now grown around the world, from the subtropics of Indonesia, to the highlands of Colombia. Is this globalisation. What are its pros and cons. Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by technology innovation....   [tags: Marketing] 2009 words
(5.7 pages)
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Elements of Marketing New Zealand for Tourism - Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age....   [tags: Tourism Destination Marketing] 2362 words
(6.7 pages)
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Marketing Management - "Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under which organisations conduct marketing activities. The concepts include the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept....   [tags: Business Marketing] 1689 words
(4.8 pages)
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Business Marketing - Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority....   [tags: Business Marketing] 1485 words
(4.2 pages)
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Green Marketing - Green Marketing There is a student walking on the street on a chilly and raining night. She feels like to hold a cup of hot coffee in her hands to fight the chilliness. She walks directly toward Starbucks whenever an advertisement comes up to her mind. The advertisement says that the customers who bring their own cups will save ten dollars per cup at Starbucks. After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment for not using a disposable cup....   [tags: Business Marketing] 1953 words
(5.6 pages)
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Marketing B2C Site, Compared to a B2B Site - Marketing B2C Site, Compared to a B2B Site Introduction When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being able to implement the marketing process and plan accurately along with being able to remove the potential obstacles. This paper will show and define the meaning of marketing with (B2B), (B2C), and compare how marketing differs between the two websites....   [tags: Business Marketing] 1975 words
(5.6 pages)
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Affiliate Marketing - Affiliate Marketing Affiliate Marketing is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)¡¨ (Affiliate Marketing, 2006)....   [tags: Business Marketing] 1114 words
(3.2 pages)
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International Marketing - I. Introduction In today’s environment more and more B2B companies are became international, because they want to be compete in an increasingly global marketplace. So that will increase their profitability in ways not available to simply domestic enterprises. With addition region of operations, comes the challenge of managing business operations in multiple countries and that coordinating company’s marketing activities in more than one nation. However, for many marketers selling products and services in their own country is easy when compared to the efforts needed to gain sales in other countries....   [tags: Business Marketing] 1077 words
(3.1 pages)
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Marketing Mix - Abstract The marketing mix is for the most part made up of four elements, and they are product, place, price, and promotion. These elements are time and again referred to as the four P’s. Countless sources will portray the marketing mix as a formula used in creating a feasible marketing strategy, with each component utilized in various ways and in different intervals supported depending upon the product or service the group or individual is attempting to market. The marketing mix will be described using three sources to illustrate the elements of the marketing mix....   [tags: Business Marketing] 1550 words
(4.4 pages)
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Marketing Mix - Marketing Mix The "Marketing Mix" is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to the customer. It is also known as the 4 P's Product, Price, Promotion, and Place. The marketing mix is also known as the '7 P's', when you add people, process, and physical evidence to the first four. The importance of the marketing mix is for businesses to make sure they are marketing- o The right product to o The right person at o The right price in o The right place and at o The right time (The Chartered Institute of Marketing,2004) The mix of the 4 P's, must reflect the wants and desires of the con...   [tags: Business Marketing] 1654 words
(4.7 pages)
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Marketing Mix - Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the marketing mix, product, place, price, and promotion. The paper will use an organization to describe how each of the four elements of the marketing mix affects the development of the organization's marketing strategy....   [tags: Business Marketing] 1416 words
(4 pages)
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Marketing Mix - The term marketing mix is defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix is an essential part of the formulation of a firm’s marketing strategy. It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. Traditionally, the marketing mix consisted of four broad categories of variables known as the 4 P’s: product, place, price and promotion....   [tags: Business Marketing] 1249 words
(3.6 pages)
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The Role Of Situation Analysis For A Marketing Plan - Situation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag & Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which can affect corporations’ performance positively or negatively....   [tags: Business Marketing Analysis] 1445 words
(4.1 pages)
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Importance Of Branding, And Brand Loyalty, To Successful Marketing - Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing"....   [tags: Business Marketing] 1693 words
(4.8 pages)
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Marketing Communication - Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: * Keep your company speaking with one voice across a vast number of products, regions, and customer interactions. * Enable diverse teams of people to create integrated communications vehicles. * Help your messages rise above the din of the marketplace and consistently resonate with their target audiences....   [tags: Business Marketing] 921 words
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Marketing Mix - Marketing Mix In developing a marketing strategy, the four p's of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is, in order to define the target market....   [tags: Business Marketing] 1078 words
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Functional areas of Cadburys and Sainsbury's Marketing - Functional areas of Cadburys and Sainsbury's Marketing Cadburys marketing is very important to them, for example; every now and then, they send a sales assistant round the stores to make sure that the store has a big clump of the world famous purple “home colours” so that the Cadburys chocolate is well sold. Cadburys have released 3 posters this summer on the new range of bars of dairy milk. In 2003 they have released 5 successful posters which raised their profit margin. Over the years the way Cadburys and advertise their products has seen many changes....   [tags: Marketing, Business, Customer Service] 324 words
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B2B vs. B2C Marketing Differences - B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer. Will it be a business. Or will it be a consumer. Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. 'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p....   [tags: Marketing Business Management Essays]
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Marketing Mix - Marketing Mix Paper Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap Com Marketing, 2006)." The marketing mix is comprised of the Product, Price, Promotion, and distribution. The marketing mix is also known as the four P's. Worldwide, approximately 10 million people suffer from blood clots every year." Since 1997, Possis has become the leading provider of mechanical thrombectomy products by marketing its AngioJet System through a direct sales force, developing a Un...   [tags: Business Marketing] 2336 words
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Marketing Plan for a Shoe Repair Service - Marketing Plan for a Shoe Repair Service I. Introduction: I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market:                The proposed target market for 'The Shoe Doctor' will be the lower and middle income residents of Brownsville, TX....   [tags: Business Management Marketing Essays]
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International Marketing - In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their products abroad. While some basic principles of marketing remain, such as consideration of price, promotion, place, and product, a whole other set of rules is introduced when speaking of international marketing....   [tags: Business Marketing]
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Marketing Differences B2C & B2B Internet Sites - Marketing Differences B2C and B2B Sites The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer's attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences between B2C and B2B sites, websites are required to be customized according to each business needs....   [tags: Business Marketing] 1002 words
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Marketing Plan for McBride Financial Services - Marketing Plan for McBride Financial Services McBride Financial services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services' mission is to be the preeminent provider of low cost mortgage services....   [tags: Business Marketing Strategy] 727 words
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Starbucks Marketing - Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a "third place" between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. "The company has realized that people don’t only come for coffee; they come for the atmosphere," (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere....   [tags: Business Marketing]
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Direct Marketing and Avon Beauty Products - Direct marketing The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924....   [tags: GCSE Business Marketing Coursework] 899 words
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Marketing Plan For Perfume J'Adore, By Dior - My product: Dior’s Perfume, J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior, the father of the “New Look”, stated the principal goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products....   [tags: Fragrance Marketing Strategies]
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TruDental Marketing Strategy and Tactical Plans - TruDental Marketing Strategy and Tactical Plans 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the consumer satisfaction is concerned. During this period, TruDental was forced to take a number of measures including a number of plan benefit alternations, staff changes and other financial hardships directly influencing the confidence and satisfaction of the members in particular and the market in general....   [tags: Business Marketing Strategy Analysis] 1664 words
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International Marketing - 1. MARKET ANALYSIS 1.1 Industry Description According to latest Land Transport Authority (LTA) statistics, the number of cars in Singapore grew by a record 7.5 per cent last year, to 456,482 units. The Government through its Certificate of Entitlement (COE) policy has sought to cap the annual increase in the car population to around 3 per cents. But this is not an exact science. Based on the recent trend of high deregistration, especially between 2001 and 2005, the annual issue of COEs has been quite generous....   [tags: Business Marketing] 1734 words
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Marketing Strategy - 3.0 Marketing Strategy The following sub-topics cover the marketing strategy for OSS Telecom Technology. 3.1 Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. 3.2 Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004....   [tags: Business Marketing] 1666 words
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Fashion Marketing - 21st century fashion marketing 21st centuries fashion industry is fragmented. The impact of globalization has made substantial changes in fashion marketing however with the latest information technologies and communication systems the speed of this change will increase significantly forcing imaginative and innovative response to market. Dicken (1998) points out that the textiles and clothing industries were the first manufacturing industries to take on a global dimension and are the most widely dispersed in the developing world....   [tags: Business Marketing] 1673 words
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Changes in Well Established Marketing Theories And Models - Introduction The business environment is passing through rapid changes due to a major driver of the new economy: on-line technology. Marketing theories and models dominant today are going to be passé tomorrow. In addition, the pure essence of the marketing science is that ought to be adaptive. Borden defines the marketer as a "decider", an "artist", a "mixer of ingredients", who sometimes follows a recipe prepared by others, sometimes prepares her/his own recipe as s/he goes along, sometimes adapts a recipe to the ingredients immediately available and sometimes experiments with or invents ingredients no one else has tried....   [tags: Business Marketing] 1219 words
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Marketing Plan for Kathon MWX - Marketing Plan for Kathon MWX 1. EXECUTIVE SUMMARY Rohm & Haas is a diversified chemicals company. Its industrial chemicals division manufactures maintenance biocide products to the metal working industry. The company enjoys a healthy 30% market share with its Kathon 886 MW in the Central Systems segment. Rohm & Haas has recently launched Kathon MWX to target 150,000 customers in the Individual systems segment where the market for biocides is underdeveloped and has little competition. A large part of the customers use substitute products such as deodorants and bleaches with little effect on microorganisms....   [tags: Business Marketing Case Study Essays, solution] 2853 words
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The PEST + D + N Framework and Marketing Planning - The PEST + D + N Framework and Marketing Planning The PEST + D + N framework is a foundation on which marketing can begin with as the parts will have an affect upon any outcomes. Political, economic, social, technological, demographic and natural environments are the influences that, singularly or together, will need to be taken into consideration when marketing a product. This is show aptly by Applbaum (1998, pp.324) when he states ‘The implicitly held theory of needs and wants underlying and informing market activities’....   [tags: Business Marketing] 1934 words
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Virtual Marketing - Overview of Virtual teams Virtual teams are groups of individuals spread across the globe and in different time zones that use specific software and electronic communication technology to interact with each other, to effectively perform work related tasks, hence the term "virtual team" or graphically dispersed teams (GDTs) (Sessa, Hansen and Pretridge, 1999). (Virtual team, 2007, ¶ 8) suggests there are different types of virtual teams; • Networked team – individuals who get together to work on a particular task for a given purpose....   [tags: Business Marketing] 1965 words
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SABMiller Marketing - 1. ANALYSIS OF SABMILLER'S STRATEGIC POSITION 1.1. Introduction SABMiller is an international company with its main interest the brewing of beer. To understand SABMiller's strategic position is to consider their strengths and weaknesses against what is happening in the environment (Robson, 1997, p. 29). Annexure A reflects the prioritisation of the basic process of strategic analysis. 1.2. External factors affecting SABMiller Annexure B contains a P.E.S.T analysis for SABMiller but since environmental factors are country specific it is most effective when performed for all countries of interest....   [tags: Business Marketing] 1078 words
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New Paradigm For Marketing Research In The Information Age - New Paradigm for Marketing Research in the Information Age Doug, Justin, Matt, Rhette Introduction u Feature, Function, Benefit of Service to Firm, Market and Culture u Identification of Internal and External Customers u Comparative and Competitive Advantage u SWOT Analysis u Financial Opportunities u Human Resource/Workforce & Customer Service Concerns u Role of Advertising, Promotions and Channel Partners u Externalities– Positive and Negative Function of Marketing Research in the Information Age ∑ Marketing Research is a combination of Market Research, Product Research and Advertising Research ∑ Market Research—Examines the business environment....   [tags: Business Marketing] 1696 words
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Business to Business Marketing Case Study - Business to Business Marketing Case Study Ask the average case-bred business school student about revolutionary marketers, and you'll most likely hear about Amazon, Dell, and perhaps Saturn—all companies that turned industries on their ears by dumping the conventional business model and taking an entirely different approach. Some might mention IBM or Intel, two companies that transformed their businesses and successfully resuscitated their brands. But there's a new case on the block, one so inspiring it may match the popularity and instructional value found in these other notable examples....   [tags: Business Marketing Analysis] 1986 words
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Soft Drink Company Marketing Plan - Soft Drink Company Marketing Plan The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China....   [tags: Business Analysis Marketing] 1436 words
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Customer Relationship Management CRM The Heart of Marketing - Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as "the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application." CRM has become a necessity to successfully and profitability manage customers and a firm’s relationship with them, with the market reaching a value of approximately $11.5 billion in 2002....   [tags: Business Marketing] 1526 words
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Marketing Research: Find Breakthrough Opportunities - The marketing strategy planning process involves careful evaluation of the market opportunities available before narrowing down to focus on the most attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates, a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor....   [tags: Marketing Research Paper] 1014 words
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Nestle Frozen Food Product Development and Marketing - Although NRFC believe estimation of pizza sales could base on Contadina pasta's 24% market-penetration rate, more conservative calculation should take different ranges of penetration rate into consideration. By choosing three possible penetration rates of 5%. 15% and 25%, the estimated results are demonstrated in Exhibit 1. In all three scenarios, kit only concept will not make up to company's expectation. For kit and topping concept, only if penetration rate reach to 15%, launch decision could be supported....   [tags: Business Marketing] 1836 words
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