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Marketing - The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing. This chapter will take a look back on the fundamental elements of marketing and also what is happening in the 21st century. Definition: ‘marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and...   [tags: Business Marketing] 1613 words
(4.6 pages)
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Marketing - Extended QFD: Multi-Channel Service Concept Design LUUK SIMONS & HARRY BOUWMAN Delft University of Technology, The Netherlands ABSTRACT The objective is to develop and test a multi-channel e-services design supportmethod that meets relevant design criteria. On basis of the evaluation of existing service concept design methods, we extracted relevant design criteria, such as customer orientation, channel coherence, channel synergy, competitive positioning, speed, focus and communication, and developed an alternative service concept design method, i.e....   [tags: Business Marketing] 1785 words
(5.1 pages)
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Online Marketing - 1- Paper Free Marketing A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail....   [tags: Marketing] 562 words
(1.6 pages)
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Markering - Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework] 576 words
(1.6 pages)
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Defining Marketing - Defining Marketing The term marketing in a conversation tends to trigger thoughts of sales and/or advertising. Eventhough both of the functions are intimatley involved with the marketing process, it would be incorrect to believe that is all that marketing focuses on. In fact this may have been a truth in the past but times have changed and with that change has come major rethinking in the area of marketing. The much larger, demanding, and competitive markets have forced organizations to re-define marketing in a whole new light and thus depend on the marketing function to keep an orgaiztions competitive edge marketplace....   [tags: Business Marketing] 1043 words
(3 pages)
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Marketing Planning - WHAT IS MARKETING. Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’. As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.” But before being able to meet the needs and wants of customers as well as providing them with benefits. We need to work out: • who our customers are • which customer to target • how to reach and win new customers • how to keep existing customers happy. Figure 1: Definitions of Marketing Source: www.learnmarketing.net And most importantly we need to keep...   [tags: Business Marketing] 1984 words
(5.7 pages)
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Defining Marketing - Defining Marketing Marketing is more than commercials on the television or billboards that dot the highways, they are more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is so much more complex than the advertising and the selling of goods and services. Marketing is the process of interesting potential customers and clients in your products and/or services. (Ward) Another definition is "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual...   [tags: Business Marketing] 882 words
(2.5 pages)
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Business Marketing - Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority....   [tags: Business Marketing] 1485 words
(4.2 pages)
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What Is Marketing - What is Marketing. According to (Kotler, 2003) "Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude and potential profitability, determines which target markets the organisation can best serve, decides on appropriate products, services, and programs to serve these chosen markets, and calls upon everyone in the organisation to think and serve the customer." The goals are to create value by offering superior solutions, save the buyer time and effort in finding and purchasing goods/services, and delivering a higher standard of living to society as a whole....   [tags: Business Marketing] 1547 words
(4.4 pages)
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Affiliate Marketing - Affiliate Marketing Affiliate Marketing is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)¡¨ (Affiliate Marketing, 2006)....   [tags: Business Marketing] 1114 words
(3.2 pages)
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International Marketing - I. Introduction In today’s environment more and more B2B companies are became international, because they want to be compete in an increasingly global marketplace. So that will increase their profitability in ways not available to simply domestic enterprises. With addition region of operations, comes the challenge of managing business operations in multiple countries and that coordinating company’s marketing activities in more than one nation. However, for many marketers selling products and services in their own country is easy when compared to the efforts needed to gain sales in other countries....   [tags: Business Marketing] 1077 words
(3.1 pages)
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Marketing Communication - Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: * Keep your company speaking with one voice across a vast number of products, regions, and customer interactions. * Enable diverse teams of people to create integrated communications vehicles. * Help your messages rise above the din of the marketplace and consistently resonate with their target audiences....   [tags: Business Marketing] 921 words
(2.6 pages)
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Marketing Mix - Marketing Mix In developing a marketing strategy, the four p's of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is, in order to define the target market....   [tags: Business Marketing] 1078 words
(3.1 pages)
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The Marketing of Nivea - The Marketing of Nivea 1911 was the year NIVEA CRÈME was born. In fact, NIVEA CRÈME required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CRÈME. It contained: 1. Fragile oils 2. Water 3. Glycerine 4. A little citric acid 5. Oil of rose 6. Lily of the valley to give it a fine perfume....   [tags: Business Marketing ] 1813 words
(5.2 pages)
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International Marketing - 1. MARKET ANALYSIS 1.1 Industry Description According to latest Land Transport Authority (LTA) statistics, the number of cars in Singapore grew by a record 7.5 per cent last year, to 456,482 units. The Government through its Certificate of Entitlement (COE) policy has sought to cap the annual increase in the car population to around 3 per cents. But this is not an exact science. Based on the recent trend of high deregistration, especially between 2001 and 2005, the annual issue of COEs has been quite generous....   [tags: Business Marketing] 1734 words
(5 pages)
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Marketing Strategy - 3.0 Marketing Strategy The following sub-topics cover the marketing strategy for OSS Telecom Technology. 3.1 Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. 3.2 Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004....   [tags: Business Marketing] 1666 words
(4.8 pages)
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Virtual Marketing - Overview of Virtual teams Virtual teams are groups of individuals spread across the globe and in different time zones that use specific software and electronic communication technology to interact with each other, to effectively perform work related tasks, hence the term "virtual team" or graphically dispersed teams (GDTs) (Sessa, Hansen and Pretridge, 1999). (Virtual team, 2007, ¶ 8) suggests there are different types of virtual teams; • Networked team – individuals who get together to work on a particular task for a given purpose....   [tags: Business Marketing] 1965 words
(5.6 pages)
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Marketing And Sale - My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We also sell school summer shirt as well as school badges and PE kits. School equipments are various in sizes and shapes....   [tags: Business Marketing] 737 words
(2.1 pages)
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What Is Marketing - Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer's needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation, customer service, warranty, and perhaps even disposal policies....   [tags: Business Marketing Advertising] 739 words
(2.1 pages)
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The Marketing Mix - The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix....   [tags: Business Marketing Market] 1894 words
(5.4 pages)
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Marketing Plan - Marketing Plan Introduction. I have been commissioned by the manager of Scottish lemonade ltd as a marketing consultant to conduct research into their product range and markets and report back to him on the findings. Due to the lack of their marketing expertise they requested a report to include any ideas and suggestions as to how the research can help the company expand its sales in the future. Scottish lemonade ltd also require me as a marketing consultant to help them develop their existing products, expand into future markets and advise on the creation of new product ranges for the company....   [tags: Business marketing Plan Development] 993 words
(2.8 pages)
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Marketing Mix - Marketing Mix Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor that decides whether customers will buy from you or not. In fact, in some cases people never buy the cheapest....   [tags: Market Marketing Business] 1933 words
(5.5 pages)
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Permission Marketing - Permission Marketing Godin presents Permission Marketing as a solution to what he terms the "Attention Crisis" marketing professionals face today. Although technology has created many new mediums that can be utilized to market products, it has also immensely increased the number of outlets vying for our attention. Compared to years ago when there were only a handful of networks and a small number of newspapers and periodicals, today we can select from 282 channels and more. The large number of choices imposed on a finite quantity of time means that consumers are willing to spend less and less time paying attention to marketing....   [tags: Business Marketing Advertising] 1310 words
(3.7 pages)
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International Marketing - The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry....   [tags: Business Global Marketing] 1654 words
(4.7 pages)
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Marketing Research - Safaricom is the leading telecommunications company operating in Kenya. It provides a host of products and services for telephony, GPRS, 3G, EDGE and data and fax. It has been faced with a number of problems with time, one of which is the entry of many other telecommunication companies into the market over the years. The companies include, Telkom Orange, Yu and Zain. So far the main rival is Zain. The problem caused by the entry of other companies is that they bring about unwanted competition (decrease in market share)....   [tags: Business Marketing Research] 756 words
(2.2 pages)
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Marketing Plan - Marketing Plan Executive Summary This paper aims to summarize the plans and strategies that will increase the sales/ rentals of the Unidiz Suites. The Unidiz Suites, unlike any other dormitories/ apartments offers male/female room for rent and accepts male/female bed spacers. Dorm rooms can be double or quadruple-occupancy occupancy in size. In some cases, three people can live in a quadruple occupancy or one person in a double occupancy room. It has one public comfort room on the first floor and provides private toilet and bathroom in each room....   [tags: Business Marketing Strategy] 1917 words
(5.5 pages)
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Business Marketing - Business Marketing Four basic categories define the business market: 1. The commercial market 2. Trade industries 3. Government organizations 4. Institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers or whole sellers that purchase products for resale to others....   [tags: GCSE Business Marketing Coursework] 1078 words
(3.1 pages)
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Marketing - The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes Benz C-Class. The individuals' personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each of the five people in the personality groups with one of the five cars that described his/her personality most accurately....   [tags: Business Marketing] 1424 words
(4.1 pages)
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Marketing of the AAA School of Marketing's Website - E-Marketing Why have a Website. Contents Page Page 1 Cover Page Page 2 Contents Page Page 3, 4, 5 Why should you have a Website. Page 6, 7 AAA School of Advertising ( www.aaaschool.co.za ) Page 8, 9 Engen Oil South Africa ( www.engenoil.co.za ) Page 10, 11 BP Africa ( www.bp.co.za ) Page 12, 13 Vega The School ( www.vegaschool.com ) Page 14, 15 5 Fm ( www.5fm.co.za ) Page 16 Bibliography Why should organizations have a website....   [tags: Internet Electronic Marketing] 1955 words
(5.6 pages)
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Marketing Mix - Marketing Mix Paper What are the elements of the marketing mix. There are four elements, which are product, place, price, and promotion. Organizations use these four elements of the marketing mix to make a profit on the product or service that they offer. The following will discuss the four p’s of marketing, and describe how each one of the four elements of the marketing mix impacts the development of a specific organizations marketing strategy and tactics. Four Elements of the Marketing Mix To begin, the first p in the marketing mix stands for product....   [tags: Marketing Mix Economic Theory Paper] 827 words
(2.4 pages)
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Marketing in Banking - Marketing in Banking Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently....   [tags: Finance Banking Sector Marketing Business] 1826 words
(5.2 pages)
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Niche Marketing - Niche Marketing This is where firms concentrate on selling to a small market, due to these costs can be kept low because of the savings made by specialization. IT is usually used by smaller firms as they can concentrate on establishing a strong image and position in their niche. Also niche markets are usually ignored by larger multinational firms, who are not interested in the low sales volume yielded by a small segment. A good example is Rolls Royce who specializes in the luxury automobile niche....   [tags: Definition Paper Niche Marketing Economics] 1731 words
(4.9 pages)
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Internet Marketing - Internet Marketing Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe businessmen and other entrepreneurs are racing to cash on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old methods to more effective and cost-conscious world of the Internet. Their logic is not too difficult to understand. Last year, American businesses spent millions of dollars advertising their products by magazine, newspaper, radio, television and mass mailers....   [tags: E-commerce business Marketing Essays]
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(3.7 pages)
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Marketing Letter - September 24, 2003 To All Editors and Publishers, Come and See Our Latest Products. Guinea Laser Photo and its network of dealers in the U.S., invite you to drop by our booth at PhotosGalore West for a look at our latest technological breakthroughs in digital camera technology. eyelike twinkle™ - Just released in August, is the first digital camera that enables presentation of multiple exposures with a reliable preview image. Before this innovation it was impossible to overlay a second exposure over another digital image....   [tags: Business Marketing Letters Digital Cameras] 386 words
(1.1 pages)
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Internet Marketing - Internet Marketing Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing....   [tags: BTEC Business Management Marketing GCSE] 813 words
(2.3 pages)
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Marketing Principles - Marketing Principles A. Definitions 1. ABC ABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business’ activity down to its root components. Then the causes of profit losses can be weeded out. For example, in a warehouse setting in which I worked, there were a few major departments which included receiving, stock dept., pick/pack, and shipping department....   [tags: GCSE Business Marketing BTEC Coursework]
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(9.5 pages)
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Marketing And Advertising Planning - Marketing and Advertising Planning Top-down, Bottom-up and IMC 1. The Marketing Plan 1. The Importance of Marketing Planning 1. The marketing plan assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, competition, and so on. 2. It forces all of the departments-product development, production, selling, advertising, credit, transportation-to focus on the customer. 3. Finally, it sets goals and objectives for specified periods of time and lays out strategies and tactics to achieve them....   [tags: Business Marketing] 1419 words
(4.1 pages)
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Marketing Audit Approach - Ikea - Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit. Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation of the marketing plan....   [tags: Business Marketing ] 1544 words
(4.4 pages)
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Teen Marketing Trends - The paradox of "cool hunting" is that it kills what it finds. In America, as well as across the globe, trends are consistently changing and the trend spotters are trying to keep up with the ever changing ideas of today’s teenagers. Every big-city scene-kid or bored teenager in the suburbs stays connected to the moment's hot clubs, restaurants, hobbies and clothing. Trend Spotters travel the world, watch people shop, eat, and mingle, videotape and photograph them, study census data, examine online journals, chat online with tens of thousands of potential customers, and devour every slice of pop culture in order to keep up with the trends....   [tags: Marketing to Teens] 864 words
(2.5 pages)
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Marketing – B2B Vs. B2C - There are many similarities as well as differences with the marketing strategy for Business to Business Organizations versus Business to Consumer Organizations. The elements that are similar require a comparable marketing strategy. However, there are drastic differences as well and must be approached in a very different manner. The common element is Customer Service and recognizing what the end consumer needs. Remaining cognizant of meeting and exceeding customer expectations is what makes or breaks a marketing strategy with any business and these types of organizations are no exception....   [tags: Business Marketing] 758 words
(2.2 pages)
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International Marketing To Children - International Marketing To Children The prevalence of childhood overweight and obesity is reaching unprecedented proportions in Australia and internationally. The most recent research on the prevalence of overweight and obesity among children, from kindergarten to school year 10 in New South Wales, Australia, indicates 8% of boys and 6% of girls are obese and 17% of both boys and girls are overweight (Booth et al., 2006). Food marketing to children has been recognized in a joint report by the Food and Agriculture Organization and the World Health Organization as a probable causal factor in childhood overweight and obesity (World Health Organization, 2003), influencing children's food...   [tags: Business Marketing] 1053 words
(3 pages)
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Marketing for Kudler Fine Foods - Marketing Assignment Kathy Kudler opened the first Kudler Fine Foods (KFF) store in 1998. After shopping for fine food ingredients, store to store, Kathy realized she could combine her love of gourmet cooking in a one-stop shopping experience with her marketing expertise to target other people’s culinary passions. Three store locations now operate in California and Kathy recently contracted with organic growers to provide her customers with locally grown organic produce, and has decided to expand KFF further by adding a catering business....   [tags: Business Marketing] 1980 words
(5.7 pages)
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My Travel Marketing Strategy - Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well as market segmentation and marketing research (Briggs, 2001)....   [tags: Business Marketing] 1971 words
(5.6 pages)
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Marketing Stacy's Pita Chips - To Stacy, From Stacy Marketing and Stacy's Pita Chip Company Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007)....   [tags: Business Marketing] 1709 words
(4.9 pages)
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Marketing Mix For Home Business - Abstract The purpose of this paper is to explain the four elements of marketing mix which are: product, place, price, and promotion. I will also implement each element with the company’s marketing strategies. The organization which I will be using is Sandy’s Day Care. In my organization I had child care services for ages from new born to eleven years old. Hours of operation ranged from 5:30 am to 6:00 pm. Monday thou Friday and Saturday’s only upon request. I will explain the marketing strategies that were applied in my home business which succeeded for over five years, with an income of six thousand dollars a month....   [tags: Marketing Essays] 755 words
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Electronic Arts - Marketing Concept - MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into Electronic Arts (EA) overall business plan the following steps has to be taken: 2.1 Electronic Arts main web site has to accessed in order to obtain company business information....   [tags: Business Marketing] 1926 words
(5.5 pages)
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B2B Vs. B2C Marketing - Introduction According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company makes money....   [tags: Business Marketing] 1319 words
(3.8 pages)
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Banking Industry Marketing Tools - Banking Industry Marketing Tools and Customer Service Evaluation One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how important "happy customers" really are. The most utilized form of research on the internet is Quantitative Research. This involves collecting electronic information from an appropriate sample of clients to find out what their views are about the organization and the customer service that it offers....   [tags: Business Marketing] 1437 words
(4.1 pages)
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B2C And B2B Marketing Comparison - B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. There is less branding, or at least a different kind....   [tags: Business Marketing] 966 words
(2.8 pages)
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Marketing And Advertising on the Internet - Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge....   [tags: Internet Marketing] 1229 words
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Marketing Mix Example - 1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition, recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of "Kim Yu-na bread,” named after the popular Korean figure skater. The flavors, chosen by Kim herself, are the sweet potato and cream bread, and the kaya bun....   [tags: Business Marketing] 1792 words
(5.1 pages)
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Marketing Apple's iPod - Apple’s iPod Introduction In the next pages, you will find information about the marketing strategy and market position of Apples’ iPod. In the Introduction there is a short glance back to the past in order to distinguish successful marketing campaigns from that time. The discussion concentrates on the market share which iPod holds and the moment and the application of the marketing mix which explains the success of the product among its competitors. Finally, there is information about the target markets and the future objectives of the product....   [tags: Business Marketing] 1514 words
(4.3 pages)
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Marketing Mix - H&R Block - Marketing Mix - H&R Block Marketing Mix As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention....   [tags: Marketing Business] 1480 words
(4.2 pages)
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Motorola Marketing Strategy - Motorola marketing strategy - Presentation Transcript Introduction - First to enter in Indian market. - Founded by Galvin Brothers. - Name was adopted in 1947 - Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication, Marketing Strategy Captured mass market. Launched a phone costing Rs.1600. Launched MOTOFLIP costing under Rs.4000. Widen their product portfolio. Collaborated with cellular service provider. Enhanced their distribution network. Youth- Target Audience Promotional Strategy Used 360 degree marketing....   [tags: Business Marketing] 1787 words
(5.1 pages)
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The Marketing And Sales Departments - Marketing and sales department is responsible for making sure customers know about the business. This may include market research, advertising and sales promotions, the creation and development of a website (although it maintenance maybe undertaken by I.T support staff). The sales departments responsible for selling the items to the customer and keeping sales records. The areas of responsibility are Market Research, Promotional Activities and Sales. Market research aims to find out customers needs and views on new products and services also old products and service, Promotional Activities is because businesses need to promote their products and services otherwise customers would be aware tha...   [tags: Business Marketing] 371 words
(1.1 pages)
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Marketing And Online Dating - In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business's audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility....   [tags: Business Marketing] 1045 words
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Environment Marketing Management - INTRODUCTION I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance. In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we read is not objective, but subjective. Luckily in this period of study, I had opportunity to study for Environmental marketing management and my exam of Public Economics and discovering how the subject are related under the argument of bad ex...   [tags: Business Marketing] 1853 words
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Marketing Analysis At Kudler Foods - Marketing Analysis at Kudler Fine Foods Kudler Fine Foods, a gourmet food store was founded by Kathy Kudler in 1998 with the vision to provide customers with a variety of quality products such as bakery, meat and seafood, cheese and dairy, wine, and produce with over 350 fresh fruits, vegetables, herbs and spices from all over the world. Kudler Fine Foods opened its first store at La Jolla, California and within five years of operations expanded to Del Mar in the year 2000 and Encinitas in the year 2003 all stores located in San Diego County, California....   [tags: Business Marketing] 1331 words
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The Challenges Of International Marketing - The Challenges of International Marketing Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders....   [tags: Business Marketing] 1184 words
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Marketing - Marketing According to the American Heritage Dictionary, marketing is defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition. Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined....   [tags: GCSE Business Marketing BTEC Coursework] 495 words
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Marketing Research - Introduction In almost every business companies look to improve their bottom line, keep existing customers, and make non customers new customers. Several ways to achieve these corporate goals are available. Trial and error is one method. Following the industry and the competition is another avenue is taken. However, there is one way that many companies don’t utilize enough. It is through the process of market research. Take a local hair salon as an example. It is likely they will do plenty of marketing to increase their client base, yet probably do very little in terms of research....   [tags: Marketing ]
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Online Marketing - These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it’s a small business or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your product or service on the global screen....   [tags: Marketing ] 1085 words
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Marketing Strategy - When it comes to the advertising strategy and alignment with the marketing goals of a halfway house the strategy will be a bit different in its approach. Some of the similar tips that are used in advertising strategy for a business with customers can also be applied in effective advertising in attracting clients and the community to a halfway house. The goal of advertising is an effective way to reach a large audience and attract customers, or in this case attracting clients (Kotler,1984). If done properly advertising can enhance the success of the business, some helpful tips that may be beneficial in an advertising strategy include, going after the target audience....   [tags: Marketing ] 580 words
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Under Armour Marketing Analysis - Since its creation in 1996, Kevin Plank's Under Armour has under gone rapid expansion. It has taken over the performance apparel market in the United States, outselling sporting giants such as Nike and Addidas. The company has even expanded beyond the performance apparel line and introduced products including footwear and casual wear. Although it has an immense following in the United States, Under Armour has been facing many difficult barriers to their entry into foreign markets, specifically Europe....   [tags: Marketing] 727 words
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Defining Marketing - Marketing is one of those things that surrounds your everyday life and you don't even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a "widget" that can solve a lot of problems....   [tags: Business Marketing] 885 words
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Marketing Definition - Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc....   [tags: Business Marketing] 959 words
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Credit Card Marketing on College Campuses - The question of whether credit card companies should market on campuses or not, brings many different opinions, some of which are driven by personal experience and some that are driven by profit. There are those who do not agree with this because they know what they have gone through with credit card debt. There are also those who say they should market on campus because they are adults and contribute to the company’s profit. Even though students are adults and need to earn credit, credit card companies should not market to college students on campus because they are too naive and this results in graduating with too much debt....   [tags: Marketing] 564 words
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Lenovo Group Plc. Marketing Analysis - Introduction During the last 15 years Lenovo Group Plc. has developed rapidly in the world of PC manufacturing. Through the innovation and the high quality of its products Lenovo tries to obtain an important market share in hi- tech products not only in China where its headquarters are but also in the EU and USA. To achieve this it is essential to develop the brand equity of its products and services which is an intangible asset which helps every company to obtain and retain its customers with the positive awareness, thoughts, feelings and loyalty on behalf of the customer....   [tags: Marketing ]
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Marketing Mix - The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe how each one of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics....   [tags: Business Marketing Analysis] 1071 words
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Marketing Definition - Introduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to create revenue....   [tags: Research Paper Marketing Definition] 938 words
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Marketing Comparison - Marketing Comparison Profile 1: So you’re thinking of doing some online advertising to drive traffic to your Web site – good idea. It’s the new way to advertise and gain new supporters. Forget billboards in Times Square or commercials during the Super Bowl; using online text ads to promote your organization is extremely affordable (usually $5 to get started) and simple. Since you’re going to start advertising online somewhere, it’s kind of nice to get some free advertising money to play around with....   [tags: Marketing Comparison Market] 933 words
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Marketing Research - Importance of Marketing Research Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. H&R Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (H&R Block, 2010). This company has defined their marketing research and has different types of marketing research techniques it uses....   [tags: Marketing]
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Marketing Strategies - Marketing Strategies Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies. Lansing Aviation Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan)....   [tags: Marketing] 882 words
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Marketing Research - Businesses want information to make decision about their management as well as specify their strategy to survive in market. Managers need to access, develop, analyse and distribute information to help them making decision. Marketing research is the way to gather information in area that link to consumer to figure out what they want to contribute company opportunity in market as well as organization developing because of uncertainly market need. There is several method of marketing research that company can use for improve their products or services....   [tags: Marketing] 801 words
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Online Marketing - Business has captured this internet two decades ago. Many companies are playing as third party to connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are completely dependent on such kind of business. Basically, Internet marketing means marketing all over internet including via emails and wireless media. It includes technical and creative aspects internet, including design, development, advertising, and sales. All of this comes under umbrella of “Virtual World”....   [tags: Marketing]
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The Strategic Planning Marketing Process - The Strategic Planning Marketing Process An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009) Good understanding of the marketing mix is important for an organization. When a company is developing a marketing plan, it must consider each element. Just as important is an understanding how to use the element in the marketing process....   [tags: Marketing]
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Marketing and Sales Ownership - Chart: Marketing and Sales Ownership In the chart above, you will see on the y axis that the marketing team has primary responsibility and ownership of the first two buyer steps located on the x axis. But you will also notice the word scale in the chart on the left. Marketing can cast a wider net than sales, albeit, it’s not as precisely relevant as it is on the right. The messages are more generalized because the provider is helping the buyer do their research and knows little about the specific needs of the buyer....   [tags: Marketing ] 873 words
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Marketing Research Tools - Marketing Research Tools Business need tools to run properly and affordably. An automobile mechanic needs jacks, compressors, wrenches, and personnel to use the tools efficiently. Each tools has a specific purpose and if used correctly will make a repair quick and easy. Marketing research also uses tools for specific jobs and needs personnel who efficiently can manage the tools to satisfy customers. Marketing research can be broken down into two broad categories: primary research and secondary research....   [tags: Marketing]
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Netflix"s Approach to Marketing - After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction....   [tags: Marketing ]
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Marketing Principle: Branding - For an effective boost of sales, an organization has to inform the consumers of their products, improvement made on the products that have added value to the products and how to use the product not forgetting to inform the consumers about the difference between their product and other similar products in the market. KnowThis.com (1998) illustrates that there are different professed rules or guidelines of action or conduct in the process of informing the consumers of a product or service through effective marketing principles....   [tags: Marketing ]
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