Saudi Arabia Restaurant Industry

1182 Words3 Pages

1. About the SHAWA:
The idea: SHAWA is an upscale entrant into the fast casual dining segment in Saudi Arabia, one of the restaurant industry's strongest growth areas. Featuring amazing food served in a line style setting, build your Mediterranean meal as you move down the line. It has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments. At SHAWA, the customer first chooses if they want the order as a wrap or in a bowl. Then select the main ingredient (beef or chicken SHAWA, falafel, grilled vegetables). Lastly, the customer chooses from fresh toppings and sauces. We also offer sides such as hummus and tabouleh.
We have a competitive edge in regards to the overall quality and differentiation of our products, and in the cleanliness and ambiance of our seating area. Our sandwiches, sides, etc. are all of the finest quality, and to be refined through taste-tests. The menu is designed to appeal to a health conscious customer. Furthermore, our focus is on simplicity of menu (few ingredients with many combinations), fresh quality ingredients, welcoming setting.
There are no large players in fast-casual Mediterranean in Saudi Arabia. However there are other players competing in the fast-casual segment mostly in burgers with only “The Counter” is offering customer made burgers. There is high demand on this casual and customized segment of restaurants. Mediterranean cosine is one of the most in demand in Saudi Arabia. However most of those are either upscale or take-out which opens an opportunity for SHAWA to be first to market.

2. How to market the business:
SHAWA aims to reach customers with a meaningful and creative manner and will focus its marketing to appeal to its ...

... middle of paper ...

...the market with a pilot branch

8. M&A strategy:
We are open to mergers and acquisitions as long as it serves growth of the business and maintains its identity.
In selecting merger partner: a good partner company should provide clear benefit to SHAWA either by scaling capacity that enables faster growth or by cost efficiency through shared resources.
Points to look at the merger or acquisition:
• Cultures and systems need to be compatible between the SHAWA and the new partner for the merger or acquisition to be successful
• Analyze financial of the partner to insure no liabilities are passed on that are not covered
• Decide on which assets we will retain and others that will go into the deal and understand that also for the partner asset allocations
• Negotiating elements: valuation, stock options, assets allocation, short term and long term payments options.

More about Saudi Arabia Restaurant Industry

Open Document