1950s Popular Culture

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The 1950s in America was a time that was peaceful; five years after winning World War II, America established themselves as a power country. Society was optimistic; soldiers were coming back from war to start their new jobs, families getting new homes and the baby boom is about to begin. American industries expanded and people began to get products that were not available to them during the war. Televisions were coming up in family households and becoming a main staple in America. Coca- Cola was in the golden age of their product. With growth of televisions in homes, Coca- Cola began making advertisements that featured relaxing, and being comfortable on the television, billboards and magazines which appealed to America. Even though America recently came out of war, America was headed into another one called the Cold War against the Soviet Union that lasted until the late 80’s. The 1950’s was a time of feel good in America and there are many reasons why it was including Coca- Cola, sports and breaking down racial barriers. Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ... ... middle of paper ... ...• The History of Coca-Cola: 1950's. (n.d.). Retrieved from http://iml.jou.ufl.edu/projects/spring08/Cantwell/20thcent/50.html • Sports History 101: 1958 NFL Championship By The Numbers. (n.d.). Retrieved from http://www.pressboxonline.com/story/id/4537 • Sports in America in the 1950s | eHow. (n.d.). Retrieved from http://www.ehow.com/info_8238290_sports-america-1950s.html#page=0 • Media in the 1950s. (n.d.). Retrieved from http://library.thinkquest.org/27629/themes/media/md50s.html • The History of Coca-Cola: 1950's. (n.d.). Retrieved from http://iml.jou.ufl.edu/projects/spring08/Cantwell/20thcent/50.html • Sports History 101: 1958 NFL Championship By The Numbers. (n.d.). Retrieved from http://www.pressboxonline.com/story/id/4537 • Sports in America in the 1950s | eHow. (n.d.). Retrieved from http://www.ehow.com/info_8238290_sports-america-1950s.html#page=0

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