The role of media in globalization process Nowadays mass media plays a key role in extension of globalization process. The media components such as television, Internet, computers etc. are considered to have a paramount influence on globalization. Also because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives. Thus these two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence. Before the press media had come into picture people used to communicate by writing letters and sending them to direct mails. The appearance of press media came as an informational revolution. This early press media became a source of information, promotion and projection. It was specialized in diverse spheres and was focused on all the issues concerning daily lives and well beings. Press educates people about international happenings, entertainment, political and sports events. After the press media radio and television had been discovered, which lead us to a different kind of revolution. Now people could not only read but also hear and see the news. A recent poll states that about 59% of America’s population obtains the world news on television out of which 37% is through cable and 22%through broadcast. As mention in the site (Media Use Statistics) Radio is one of the easiest and cheapest media sources. The giant advantage of radio as a part of globalization process is that it can be understood by even illiterate people and can be served to a larger number of people. Moreover it is accessible to the people who l... ... middle of paper ... ...ing diversity, impeding real competition, forcing smaller players out of the market, and contributing to reinforce conservative views of the world, marginalizing dissent or content that does not generate profit or which is seen as challenging to capitalist values. Although the media industries are not exclusively American anymore, but are largely owned by various Western corporations (Japanese, German, British, American). To sum it up, in my opinion mass media in process of globalization has definitely got a lot of positive and negative aspects, but however the advantages are way more and therefore there is a remarkable progress in development in all-economic, social, political, cultural and traditional aspects. Moreover it is grateful to say that the world as a global village has come to stay and mass media have played special role in this.
Media plays a key role in American society, it shapes, manipulates, and influences us as individuals. Media can come in all forms such as the Internet, things we read, see, and hear. Media can have good effects and bad effects but it seems like media has been taking over recently. We see media everywhere, on our cellphones, in the news, even just listening to the radio. The media influences us as individuals and we respond to it in different ways.
The media play an indispensable role in modern life, and are considered amongst the most powerful and inaccurate sources of social information, education and entertainment. Our mass media is an electronic (TV, film, video, videogames, internet) visually dominated media with print (newspaper, magazine)...
One of the most seemingly logical methods to help the "international" attitude towards globalization and the media is to let every culture have the opportunity to subjectively represent their cultures and means of technological support. Cultural globalization includes the domineering dimension of the media. All the ideologies of the writers and researchers discussed in the paper seem to unanimously agree that while cultural globalization has its pros, there are most definitely cons on the other side.
Firstly, I would like to add some critical point of view toward the study of mass media. I had an impression that their articles tend to focus rather on data or numbers than on thought or ideas, maybe because my major is not mass media in sociology, but in cultural studies or anthropology. As is often said,technology including new media had achieved rapidly‐advancing development for decades, but it is difficult to use technology properly. It is essential to study of mass media to intermediate between arts and sciences. Secondly, after studying mass media, I noticed how much media makes my world or viewpoints. What is particularly interesting for me is how media contribute to making one’s identity. Experiences of studying abroad as an exchange students are precious, but sometimes make questions about identity such as race or ethnicity. These familiar issues are worth studying. Finally, I recognized some common points between some theories of media effect and other studies such as cultural studies, but it was not clear at that time. I thought that making those points clear could end in connecting and deepening the discussions in many
Media role, mainly Television according to Gerbner is “the absorption of divergent currents into a stable and common mainstream”. In other words, mass media may involve functions and processes other than mere overt change.
Media, in its largest sense, hypothetically is one small page in the large "book of life". However, nineteenth century society has based an entire chapter of their lives on what happens in every medium used for communication. Through the creation of radio and of television in the late 1940's, and the modernization of newspapers and magazines, specifically, American culture has devoted themselves to a mass communications lifestyle in which they base most of their well being upon.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
The means of communication can be informative and entertaining. There are many pros and cons when it comes to deciphering the effects of mass media. It serves to alert and inform its audiences about newsworthy occurrences using the shock factor, worst-case scenario circumstances. It also plays a key role in defining our cultural tastes, establishing our national identity and...
The media is all around us. On television, on our smartphones, in magazines, our country thrives off of the media. Of corse, the media is great for communication and spreading messages
Mass media is very influential. There have been many issues and policies that have been affected by mere media coverage. Since there is a freedom of the press, the media is always present to cover the news and report it to the public. The intention of giving media freedom is good because it is aimed at creating balance inside the society. However, media coverage does not always bring good effects to the issues. There are times when news that should be confidential is released to the public, therefore breaking the secrecy needed for that issue. There are also times when incidents are reported in a bad and biased way that manipulates how people feel about the issue, therefore creating major conflicts. Mass media not only influences the public but also the people’s identity. People think differently because of what is being seen and advertised in the media.
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
Mass media includes a huge spectrum of media and technologies that are used to communicate with the mass and disseminate information and ideas to them. It is the principal mode of communication through which the vast majority of the common public receives information and entertainment. It includes newspapers, books, radio, television, cinema, the internet, etc. Mass communication plays an important role in disseminating information about current events happening locally, nationally, and internationally, and propagating new ideas. It also helps in reshaping existing ideas, and thus shaping public opinion and their perception of the world, its social and political issues.
Media imperialism is a specific way of discussing cultural imperialism and in order to define media imperialism we must understand cultural imperialism. Essentially, it’s described as a theory based upon over-concentration of mass media, from larger nations as an important variable which affects smaller nations in negative way. These nations have lessened because of media control from Western countries. As media imperialism is a sub-category under the broader of heading of cultural imperialism the dependency raised due to the global media system, which results in what is known as media imperialism– which is a highly debated concept amongst sociologists. There are two known models of media imperialism, the 'Schiller one ' which is focused on the media dominance by the UK, France, and U.S. And the alternative model; which is the 'generic model ' initially developed in Europe stating the great influence of media expansion of media powers, and unlike Schiller It recognises the multidimensionality of media forms (Thussu, International Communication: A Reader, 2010)
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life.