Table of content
Solution of Task 1…………………………………………………………………………………………………………………………………3
Solution of Task 2…………………………………………………………………………………………………………………………………4
Solution of Task 3…………………………………………………………………………………………………………………………………5
Solution of Task 3…………………………………………………………………………………………………………………………………6
Solution of Task 1
Describe the role of internet marketing has within a modern marketing context. (P1)
Marketing is the method of communicating that the price of a goods or services to customer, for expected selling. It is the communicating method between a society’s demandable materials and economic pattern in exchanging money.
Product, Price, Place and Promotion known as 4Ps and marketing mix. These are the base of marketing. which is development product and distribute to different place to sell with price and it’s promotional activities, 4Ps extended to 7Ps. Marketing also mixing of relationship marketing, identification of new product and market development opportunities, modern information and communications technologies such as ICT, tactics to reach business goals, targeting and market segmentation. Demographical, psychographic, economic, usage based; business-to-business, business-to customer and customer-to-consumer, disintermediation and direct market communication by manufacturers.
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
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This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
Marketing has evolved since the olden days when people used to trade with goods for goods. This led to the introduction of the trading centers where people could go and exchange their goods with others and mostly the agricultural products. The theory of marketing explains how the market came into existence and the various means in which the marketers, the producers, the sellers and the consumers ensure total satisfaction. In this essay different subjects concerning the fundamentals of marketing theory have been discussed and how they affected the traditional market and the present market.
It basically constitutes 4P’s of marketing mix such as price, place, product and promotion. All these 4P’s have similar repercussion for the promotion of products in various organizations. These justifiable elements of marketing mix can be utilized by a business organization to increase its marketing efficiency. With the marketing mix, a company can have access to marketing information so as to determine the outcomes of the marketing activities on its total sales. The company can evaluate the extent of efficiency of its marketing activities using the information gathered from the marketing mix.
Internet marketing will aid you to promote your message through the World Wide Web and expose your new brand to people
To begin with, the definition of marketing has different explanation for different individuals so it is highly controversial (Kotler et al., 1983). The Marketing Association of Australia and New Zealand (2005) also states that there are diverse description of marketing and the concept of marketing is different from earlier time which is more restricted to present time which is boarder. However, it is comment that although in the different time period the concepts of marketing is different, the key points such as understand customer wants and needs will always expected rel...
...ding`. Marketing is a process of exchange, an exchange between interested parties to satisfy consumer needs and wants.
The KSA marketing dimension is concerned with the ability of the website to attract more customers and presenting goods and services offers in a more intelligent manner. This is done through the three features which include: targeting the correct audience; providing customer-centric services; and gathering information concerning the individual customers and giving the necessary services. Many people have not yet realized the need of internet in business activities t...
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Many organizations are using the internet to promote their business through website, blogs and twitter. Online marketing is important since it aligns with the way consumers make purchasing decisions. Through the created website you are able to inform the visitors about your products or services and promote special offers. Providing all the details about your product in the website is a way to attract clients to your website. The reason to this is because numerous consumers use social media and research to carry out preliminary product and price before making final decision. Good relation and trust is built since the clients can browse your online store and place orders anytime.
A marketing mix is what businesses use to detail the main functions of business marketing and do into further explanation as of how those functions influence the success or failure of a business. There are several different marketing mix tools, the four P’s is a very useful tool explaining the main functions of a marketing mix. A basic way of describing the marketing mix is the four P’s: Product,Place, Price, Promotion. A very important part of understanding how to use this tool is asking yourself questions that will help you understand each individual part of the marketing mix. Many people use this process to check their existing business to see if there are improvements to be made. The four P’s marketing mix system could also be used before starting a new business or offering a new product to give yourself guidelines on how to run your new business.
Marketing through hypermedia, such as television, radio, and social medial, is one of the most popular strategies of corporations at present. It has been proven to be effective in spreading information to consumers across all social levels. Hypermedia marketing is developed through a computerized network utilizing the World Wide Web (WWW) platform to reach out to millions of people and related business enterprises. Consumers are introduced to products marketed over this platform and depending on the quality of the marketing, may be urged to purchase the said products. One of the main objectives of any for-profit organization is to develop a marketing framework that would enable it reach all its prospective clients
Marketing is the process in which the goods move from the place of conception to the consumer who wishes to use it. As per marketing principles the art of marketing depends on the 4 P’s namely
Previously, marketing purely meant exchanging of goods, selling of the product. In today's world its major focus is on making a customer feel better when he has made a choice of purchasing the product.
For businesses small and large, marketing is essential in promoting a service or good to potential consumers. The ultimate objective is to maximize profits by creating consumer awareness of a certain brand. The results of successful marketing includes higher sales, and a solid reputation in the industry. In any industry, there are various ways to advertise a product or good. Traditional marketing refers to the non-digital methods of promoting a product, which includes newspapers, radio, direct mail, and telemarketing (“Digital vs Traditional Marketing”). Digital marketing is considered an ‘umbrella term’ which refers to the use of any digital media, such as the internet, social media, emails, and blogs,