Roland Barthes The work of Roland Barthes (1915-80), the cultural theorist and analyst, embraces a wide range of cultural phenomena, including advertising, fashion, food, and wrestling. He focused on cultural phenomena as language systems, and for this reason we might think of him as a structuralist. In these notes, I provide a short profile of this influential figure, together with a synopsis of his seminal essay, "Rhetoric of the Image," a model for semiological analysis of all kinds. * * * * * This cultural theorist and analyst was born in Cherbourg, a port-city northwest of Paris. His parents were Louis Barthes, a naval officer, and Henriette Binger. His father died in 1916, during combat in the North Sea. In 1924, Barthes and his mother moved to Paris, where he attended (1924-30) the Lycee Montaigne. Unfortunately, he spent long periods of his youth in sanatoriums, undergoing treatment for TB. When he recovered, he studied (1935-39) French and the classics at the University of Paris. He was exempted from military service during WW II (he was ill with TB during the period 1941-47). Later, when he wasn't undergoing treatment for TB, he taught at a variety of schools, including the Lycees Voltaire and Carnot. He taught at universities in Rumania (1948-49) and Egypt (1949-50) before he joined (in 1952) the Centre National de la Recherche Scientifique, where he devoted his time to sociology and lexicology. Barthes' academic career fell into three phases. During the first phase, he concentrated on demystifying the stereotypes of bourgeois culture (as he put it). For example, in Writing degree Zero (1953), Barthes examined the link between writing and biography: he studied the historical conditions of literary language and the difficulty of a modern practice of writing. Committed to language, he argued, the writer is at once caught up in particular discursive orders, the socially instituted forms of writing, a set of signs (a myth) of literature--hence the search for an unmarked language, before the closure of myth, a writing degree zero. During the years 1954-56, Barthes wrote a series of essays for the magazine called Les Lettres nouvelles, in which he exposed a "Mythology of the Month," i.e., he showed how the denotations in the signs of popular culture betray connotations which are themselves "myths" generated by the larger sign system that makes up society. The book which contains these studies of everyday signs--appropriately enough, it is entitled Mythologies (1957)--offers his meditations on many topics, such as striptease, the New Citroen, steak and chips, and so on.
Products of the culture economy take on the appearance of artwork but are in fact dependant on industry and economy, meaning that they are subjected to the interests of money and power and producing a profit “The whole world is passed through the filter of the culture industry” . To Adorno the production of art and consumerism is driven and shaped by the logic of capitalist rationality, meaning consumer products are created on the basis of whatever will sell best.
In the Enseigne, art is also shown to serve a function that it has always fulfilled in every society founded on class differences. As a luxury commodity it is an index of social status. It marks the distinction between those who have the leisure and wealth to know about art and posses it, and those who do not. In Gersaint’s signboard, art is presented in a context where its social function is openly and self-consciously declared. In summary, Watteau reveals art to be a product of society, nevertheless he refashions past artistic traditions. Other than other contemporary painters however, his relationship to the past is not presented as a revolt, but rather like the appreciative, attentive commentary of a conversational partner.
Zizek, S. (2006). From Reality to the Real (Vol. Cultural Theory and Popular Culture: A Reader). (J. Storeys, Ed.) Harlow: Pearson.
Frantz Fanon was born on July 20th 1925 in Fort-de-France, Martinique. His biographer, Alice Cherki (2000) wrote that being part of the middle-class, his childhood was relatively happy and privileged but things changed when French naval troops where blockaded in Martinique after the invasion of Nazis in France. Indeed inhabitants experienced a violent racism and the scorn of the sailors towards natives. It is the first negative experienc...
Griffin, Emory A. "Semiotics of Roland Barthes." A First Look at Communication Theory. Seventh Ed. Boston: McGraw-Hill Higher Education, 2009. Print.
It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)
In his essay dated 1968, Roland Barthes sought to convince the individual reader that the author is obsolete; writers only have the capacity to draw upon existing themes (or structures) and reassemble them in a different order. This typically structuralist view completely defies a writer's ability to express himself through unique, individual stories leading many to term the approach as 'anti-humanistic'. Barthes clearly drew influence from Northrop Frye, author of 'Anatomy of Criticism', who outlined these repeated narratives as the comic, romantic, tragic and ironic. In turn these corresponded respectively to the four seasons, compiling what Terry Eagleton refers to as 'a cyclical theory of literary history'. It would seem through this that Frye achieved his ultimate aim, by creating a critical theory that was objective and systematic. To summarise, Frye and most structuralists soug...
This book is a note written by Roland Barthes to record the dialectical way he thought about the eidos(form, essence, type, species) of Photographs. Roland Barthes was a French literary theorist, philosopher, linguist in his lifetime, but surprisingly he was not a photographer. As Barthes had a belief that art works consists with signs and structures, he had investigated semiotics and structuralism. However, through Camera Lucida, he realized the limitation of structuralism and the impression to analyze Photography with only semiotics and structuralism. Barthes concludes with talking about unclassifiable aspects of Photography. I could sense the direction Barthes wanted to go through the first chapter ‘Specialty of the Photograph’. He tried to define something by phenomenology
This paper deals, in broadest terms, with the questions of how artwork is connected to the changes and dynamics that prevail in a society. To describe these changes, I will investigate how a specific type of art reflects its social content in contemporary societies. My analysis is carried out by closely looking at the Pop Art movement, especially with Andy Warhol, who has come to be known as one of the greatest artists of the 20th century. It will be argued that Pop Art managed to successfully articulate its time, and in so doing, it became a widely influential art movement whose effect is still very much existent in today’s world of art. In order to prove its claim, this paper relies on the theory of “the field of cultural production” by Pierre
Ludwig van Beethoven, a German composer, generally considered one of the greatest composers in the Western tradition. Born in Bonn, Beethoven was reared in to the capricious discipline of his father, a singer in the court chapel. In1789, because of his father's alcoholism, the young Beethoven became a court musician in order to support his family. His early compositions under the tutelage of German composer Christian Gottlob Neefe, particularly the funeral on the death of Holy Roman Emperor Joseph || in1790, signaled an important talent, and it was planned that Beethoven study in Vienna, Australia, with Wolfgang Amadeus Mozart. Although Mozart's death in 1791 prevented this, Beethoven went to Vienna in 1792, and he became a pupil of an Australian composer named Joseph Haydn.
Caemmerer, H. Paul. The Life of Pierre Charles L'Enfant. New York: Da Capo Press, 1950.
Literature plays an important role as a part of the cultural heritage. Thus, literature is the soul of our civilization, the center of our religion, and the machine we can travel back in the time of our old civilizations. In addition, literary works are able to take the readers beyond the limited experiences of readers’ lives. They show the lives of others. The literary works covey the social, political, and cultural backgrounds of the time when the stories or novels were written. The author of the book, “The Death of the Author,” Roland Barthes expresses that authors are always the agents of their times. According to the statement conducted by Roland, to get the fully understanding of the text, he recommends
Strinati, Dominic (2003), ‘Structuralism, semiology and popular culture’ (extract), in his An Introduction to Theories of Popular Culture: 2nd Ed., London, Routledge, pp. 82-85.
...t is Impressionism. We see that without Paris and its artists there would have been be no break from the traditions and regulations laid down by the L’École des Beaux-Arts and Le Salon. Without Paris the movement would not have gained the recognition that it did. It was aided by the industrial revolution, the Haussmann project, the growth of le café and the revenue from trade by Parisian art dealer Paul Durand-Ruel. We also note how Paris was highly influential in the subjects of impressionist paintings. We see how the camera and colour theory influenced their work as well as how the modern cityscape and social interactions consumed their creations. Even today Paris plays a role in Impressionism. Its museums house some of the greatest examples of period impressionist work on view, showing that nearly two centuries later Paris is still at the heart of Impressionism.
Auguste Comte was born in the late eighteenth century. His family was devout Catholic’s, and enforced their religion onto him as a young child. Comte is viewed as a Positivistic- Organic theorist, and is known as the ‘Father of Sociology’. When Comte became older he began to turn his back on Catholicism. He was heavily influenced by Henri Saint- Simon, and Adam Smith. After working with Saint- Simon they had a falling out. Comte was married for a short time and referred to his marriage as a “domestic anchorage” (Coser, 17).