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Summary of Tesla
summary of the tesla business
Nikola Tesla Research
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The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.
Tesla is one of the newest car companies around, but they have had a long road to where they are today. Martin Eberhard and Marc Tarpenning founded Tesla Motors in July 2003 in California, and in April 2004 Billionaire PayPal founder Elon Musk invested in Tesla and joined the board. Musk became the CEO of Tesla in 2008, and still holds that position today. In March 2008 Tesla began production their first car, the $109,000 Roadster. Tesla eventually sold 2,150 Roadsters. In June 2010, Tesla shares begin trading on the Nasdaq Stock Exchange, and they gain 40.5 percent from their Initial public offering (IPO) price of $17 to close at $23.89. The IPO raises $226.1 million. Even starting out strong on the stock exchange, in January 2011 Tesla, reporting full-year financial results for the first time, says it lost $154.3 million in 2010. In 2012, Tesla started selling their most successful car to this day, which was the Model S. It has been estimated that they sold over 25,000 Model S vehicles during 2013. It was not until 2013 when Tesla started seeing a profit over their 10-year existence. The road to where they are today was not an easy one, but now things are looking ...
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...e are all short-term things Tesla has put in place to help them keep moving up in the car industry, but there is plan that may be the reason they are the car company of the future.
In 2014, Tesla Motors announced that it has plans to build a "Gigafactory" to produce lithium-ion battery cells, ramping up technology that has the potential to revolutionize the auto industry.
Works Cited
Muller, J. (2014). Tesla, Gaining Momentum, Expects Big Jump In Sales in 2014. Forbes.Com, 24.
Solomon, B. (2014). Tesla Raising $1.6 Billion For 'Gigafactory' And Next Gen Vehicles. Forbes.Com, 18.
Aaron Smith and Chris, I. (2014, March 28). Tesla installs fire shields under Model S. CNN
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Farzad, R. (August 27th, 2013). Tesla Is Now Worth $20 Billion. http://www.businessweek.com.
Ann-Marie, A. (2014, February 27). Tesla Announces Game-Changing 'Gigafactory'. Mashable.com.
Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.
“Money does not represent such a value as men have placed upon it. All my money has been invested into experiments with which I have made new discoveries enabling mankind to have a little easier life.” (Politika, 1927) During his 86 years Nikola Tesla obtained around 300 patents worldwide for his inventions, while many inventions developed by Tesla were not patent protected. Tesla’s inventions ranged from alternating current motors to a World Wireless System which is a proposed telecommunications and electrical power delivery system and Teleforce which is a self-defense weapon system that used pellets or slugs that were accelerated to a high velocity in a vacuum chamber then fired out of nozzles that would aim at the target. (Glenn,
Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers led by successful business owner, Elon Musk as another one of his top successful ventures over recent years past. They utilized Nikola Tesla into their brand name because their engine model was created using his personal models and technology. Musk’s goal revolves around accelerating the world’s transition towards electric mobility through providing a range of increasingly affordable electric vehicles, while simultaneously catalyzing innovation within the industry. The company designs, manufactures and sells electric vehicles and electric vehicle powertrain components. They are also the only automaker providing highway capable electric vehicles in North America and Europe. According to recent paperwork filed with the US Securities and Exchange Commission, Tesla produces at least 15 cars per week — mostly custom-ordered vehicles manufactured to owners' specifications.
As I mentioned above, Tesla sets themselves apart from competitors by fueling the cost of their own supply to produce lithium-ion battery packs used to power their automobiles. In the second automobile, the Model S sedan that Tesla designed, developed and manufactured, more than forty percent of the total cost comes from the manufacturing of the battery pack used to power the luxury sedan. The rising variable cost of technology is why the newly activated Gigifactory is needed. The Gigafactory will be the production line in assembling the battery packs. The goal is to supply battery packs for mass production for models that have already been introduced, and to produce less expensive battery packs for future models. (Young, 2015) “The full activation of the Gigafactory carries existential significance for Tesla, representing a new sense of urgency at a company known for its unreachable deadlines.” (Randall, 2017) The new challenge that Tesla faces is producing a battery pack to the new Model 3 automobile. Ultimately, this model will be more cost efficient for consumers, proving to be about $30,000 cheaper than the Model S sedan. The
Woodyard, Chris. "Tesla: 4 States Contend for 6,500-job Battery Plant." USA Today. Gannett, 26 Feb. 2014. Web. 20 Mar. 2014.
The contraposition for Tesla Motors is the rapid service received. Despite not having a traditional infrastructure, the company beats it opponents in its operational expeditiousness. The Palo Alto automaker’s response time for issues is often overnight, and always beyond convention. One customer with some play in his gears had his entire drivetrain replaced.
Tesla motors is a company that produces and sells automobiles. Tesla is not any old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better. A tesla is a vehicle, an all-electric vehicle that combines safety, performance, and efficiency. In 2016 Tesla’s annual revenue totaled to 7 billion dollars. Tesla is a profitable company. Tesla has seen potential growth in annual gross income, since 2012 from earning 30 million dollars to 2016 earning 1.5 billion in annual gross income. (1) The Tesla factory is located
Tesla’s recent news of its “Gigafactory” is an excellent example of vertical integration. It plans to build batteries for its forthcoming electric vehicle lines in house. Tesla released information on its Gigafactory in June 2014. The company expects to begin cell production in 2017. By 2020, the Gigafactory is estimated to reach full capacity and produce more lithium ion batteries annually than were produced worldwide in 2013.
The focus of Tesla Company is on a niche in the automotive industry, which is building and selling electric cars. To a company like General Motors, the electric cars line of business is considered a side business, hence it only needs to study the patterns of Tesla’s cars then build on of its kind that will take Tesla out of business (Debord, 2015).
Rechtin, M. (2014). Tesla cuts losses but sees costly year ahead. Automotive News, 88(6609), 3.
Corporate strategy. In 2006, Musk coined what would soon be held to represent Tesla Motors overall long-term corporate strategy (Tesla Motors, 2015). It is to “build a wide range of models, including affordably priced family cars” (Tesla Motors, 2015). Musk explains the primary reason for building out Tesla Motor’s spectrum of pricing and vehicles as being environmentally concerned. Musk (2006) continues by expressing “the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” (para
Manufacturing will run on 100% renewable energy helping our environment a lot. As of the year 2018 almost 500,000 cars should be produced. Tesla’s market value is $33.5 billion. Tesla’s stock market has risen over 1000% since 2012. To start tesla Elon Musk invested $70 million of his own money. Elon Musk is a successful businessman with 4 companies valuations over $1 billion. Elon Musk has a networth of $12.1 billion. Many of the Tesla sale models are illegal in many U.S.
Tesla Motors is a California based pioneer in the manufacture of electric vehicles. The company pursues the goal of transitioning the world to a sustainable means of transport with a range of affordable electric cars. Tesla Motors started out as a company in the year 2003. It was founded by Mark Tarpenning and Martin Eberhand for the creation of efficient electric cars. The company’s chairman is Elon Musk, who has spearheaded the company’s major investments and has also been instrumental in the company’s product and corporate development. Tesla Motors is a large company and employs over 80 people including in U.K., Taiwan and California. The groups of employees reflect the nature of the vehicles of the company since they have diverse experience in software, automation and electronics.
Perform analysis of the current Tesla market position. Determine strengths and weaknesses of its products.
Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.