Rise in the Fitness Culture

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“Do you even lift bro?” has become the new slang phrase in this period where fitness has become a popular trend across the globe. It has become apparent that fitness, for the most part, dominates many aspects of social media – from infomercials on the best workout videos to the plethora of “how to” fitness videos on YouTube. However, the cause of this fitness boom has been debated for quite some time. Many people assume that the rise in fitness occurred because of its correlation to longevity, but I believe that fitness became popularized through social media. Through the help of celebrity-athletes and the advancement of social media outlets, the public’s perception of fitness (mainly aesthetics) changed from being only for the select few to the obtainable goal of the average citizen. Celebrity-athletes like Arnold Schwarzenegger unleashed the caged world of fitness from the elite few to the general public. Before the 1970s, physical fitness was closely related to bodybuilders and athletes, but certain athletes were able to break down the barriers that separated the sports industry from the media entertainment industry. Such an athlete was Austrian-born bodybuilder Arnold Schwarzenegger. Schwarzenegger started his bodybuilding career in the late 1960s, a time where it was considered that only the lower class admired extreme muscularity in men (Sailer). Here, Schwarzenegger redefined the level of competition in bodybuilding with his tall physique anchored with large aesthetic muscles, but then also surprised the world by crossing over to the movie industry. Even with his thick Austrian accent, Schwarzenegger had made himself the biggest movie star in Hollywood by the late 1980’s and reinvented masculinity in his own “bulging, bru... ... middle of paper ... ...ment. Works Cited "Adult Cigarette Smoking in the United States: Current Estimates." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 14 Feb. 2014. Web. 26 Feb. 2014. Clemmitt, Marcia. "Social Media Explosion." CQ Researcher 25 Jan. 2013: 81-104. Web. 26 Feb. 2014. Clemmit, Marcia. “Social Networking.” CQ Researcher 17 Sept. 2010: 749-72. Web. 25 Feb. 2014. Gremeaux, Vincent, Mathieu Gayda, Romuald Lepers, Philippe Sosner, Martin Juneau, and Anil Nigam. "Exercise and Longevity." Maturitas 73.4 (2012): 312-17.ScienceDirect. Web. 26 Feb. 2014. Sailer, Steve. "Bodybuilding and Steroids." Steroids. Ed. Stefan Kiesbye. Detroit: Greenhaven Press, 2007. Contemporary Issues Companion. Rpt. from "What's Unique about Arnold Schwarzenegger? Steroids." United Press International. 2003. Opposing Viewpoints in Context. Web. 25 Feb. 2014.

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