External Marketing And External Communication: Marketing Analysis: External Communication

Vicksburg YMCA Marketing Analysis

External Communication

What is external communication?

External marketing communication allows companies to stay in touch with customers and provides a channel for customer input while also identifying and exploiting sales opportunities.

What should we aim for with external communication?

Our external communication should keep members up to date with changes and policies at the Y, and it should promote our members, classes, programs, and family atmosphere. It should also make all members of the Y staff readily available to talk or answer questions members may have. We should strive, through our external communication, to make our Y members feel valued and appreciated.

What do we currently do for external

I currently do most of it along with all of our design work, and they’re things I really enjoy doing.

The reason I haven’t really gone ahead with most of these things and formulating an actual marketing plan is because for the last year it’s been just a side job. I really think Vicksburg is a big enough market and we’re a big enough YMCA (especially with the possible expansion and discussions of launching a capital campaign) that we need to make marketing more of a focus than a side thing we think about.

I’d like to add marketing/community relations to my job description and if at all possible my job title. It is work that need to be done and work that I love doing, and it’s something I see a future moving forward in. If it were part of my title, it’d be better for my resume in the future, and that would mean a great deal to me. (But don’t worry – we do plan on spending a good number of years still in Vicksburg with me still at the Y.) I’m not exactly sure what that new title would look like, but it’s something I’d like to discuss. As mentioned before, it’s also something that funds have been approved for, so at some point I’d like to discuss that as