Marketing Japan:
Towards a Better Future
In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was known as the “Great East Japan Earthquake” which caused a tsunami (Euromonitor, 2013). Tourism in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did not travel and “people refrained from leisure activities” (Euromonitor, 2013). About a year after the earthquake, tourism grew and there was “an increased desire to travel” (Euromonitor, 2013). The population of Japan is 128 million people, with a major city (Tokyo) which is home to 35 million people (Berger, 2010). According to Berger, Japan is “third in the world for money spent on research and development” (Berger, 2010). Along with research and development there are changes in consumer decisions. Japan’s consumer behavior changed after the tsunami. Japanese people sought to spend time with family and friends and a “desire to travel” per say (Euromonitor, 2013). This change in mindset supported tourism in Japan with an increase in inbound and outbound tourism (Euromonitor, 2013).
Advantages and Disadvantages of Japan
How does Japan differ from China or other Asian countries? One advantage of Japan is the ownership of airlines with low prices (Euromonitor, 2013). There are other countries with budget airlines. What makes Japan different? They are a competitive in the market focusing on their strengths. Their strengths include “competitive prices, safety and higher quality…service” (Euromonitor, 2013). This can relate to the topic of SWOT Analysis, focusing on ones strengths in the internal operating environment (Pike, 2008). This can also be referred to as “service differentiation (Pike, 2008). Th...
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...Pike, 2008). Identifying opportunities’ and threats is key to the success of the organization (opinion). The last step is to focus on future consumer wants and needs and to look towards “emerging megatrends” (qtd. in Pike, 2008).
References
Berger, A. (2010) Tourism in Japan: An Ethno-Semiotic Analysis. Retrieved from http://books.google.com
Coldren, C. (2006) Four Factors That Distinguish Services Marketing. marketingprofs.com. Retrieved February 26, 2014 from http://www.marketingprofs.com
Euromonitor. (2013). Travel and Tourism in Japan, September 16. Retrieved February 25, 2014, from Euromonitor Passport Database.
JNTO, (2010). New Tourism slogan for Japan. Retrieved February 26, 2014 from http://jnto.org.au/new-tourism-slogan-for-japan/
Pike, S. (2008). Destination Marketing: An Integrated Marketing Communication Approach. Great Britain: Routledge
During the time period between the 1850s and 1950s, Japan underwent massive changes politically, economically, and socially. Acknowledging the failure of isolation, Japan imitated the West in an attempt to modernize, however, still retaining its own identity. A reorganized and more centralized government allowed Japan to industrialize in half the time it took the nations of Western Europe. Industrialization provided Japan with the tools needed to transform itself from a half civilized and “backwards” society during isolation, to a dominating superpower during WWII.
In the following paper I will be examining the process of economic development in Japan. I begin with their history in the Meiji period and how that effected their great success in the postwar development. Then I will go through the different economic stages of economic development in postwar Japan. I will examine the high periods and low period in Japan economics, and the factors behind these shifts in development. Last I will give a conclusion and where I believe Japan economy will be in the future.
Japan is currently in an economic recession. We can see that the value of the yen is falling; unemployment is rising, and purchasing of durable goods is down. This unhealthy state of economy has progressively become bleaker over the years.
Tsuzuki, Chushichi. The Pursuit of Power in Modern Japan, 1825-1995. New York: Oxford University Press, 2000. Questia. Web. 28 Apr. 2011.
The Economic Effect on Japan during Post World War II. Japan’s economy was greatly affected by the atomic bombs dropped on both Hiroshima and Nagasaki. Japan’s economic recovery as a result of this incident transformed Japan’s economic growth, which has become known as the “Economic Miracle.” The bombs caused Japan to reconstruct many more facilities in which the economy moved forward. The Economic Planning Agency, which used to be known as the Economic Stabilization Board, helped Japan to become one of the leading economic nations.
Japan is no stranger to earthquakes nor are they unfamiliar with tsunamis; however, the 2011 Tohoku earthquake and tsunami was different. Registering at a staggering magnitude of 9.0, the Tohoku earthquake was the largest in Japan's history. The “death toll is estimated at 14,027 people, with 13,754 people missing. Furthermore, the disaster displaced over 136,000 people, destroyed over 4,500 buildings, and damaged 71 bridges, over 3,500 roads, and 26 railways.” (Tomodachi Analysis) Despite the earthquake's magnitude, it was the resultant tsunami that caused the majority of the deaths from this disaster.
Japan is a country located in the Pacific Ocean, and it is adjacent to China, Korea and Taiwan . Japan’s government system is parliamentary with a constitutional monarchy, and it gives Japan a chief Emperor, and a prime Minister . In addition, Japan has an industrialized, free-market economy and the prices and the service are determined under a free price system . Japan is considered the third-largest economy in the world due to its superior leadership and its foreign trade development . Moreover, Japan has a few natural resources within its energy industry which not only helps Japan keep its economy in its mature stage, but also increase its GDP .
As we progress through the twenty first century, the once feudal country of Japan has raised its status to the world's third largest industrial producer. It has been one of the most significant and unexpected changes of its recent history since World War II. Plans to overtake the leading industrial countries like the United States, and the European union, by building powerful and technologically advanced industry almost from scratch, and to establish a leading position in the world market, has attracted wonder, and admiration from all over the globe. Japan, a well-known destination, the home of the world’s advanced technologies, and Asia’s wealthiest country, also had its beginnings before becoming a sought after industrialized nation. Japan’s
QUESTION 5 : ANALYSE IN DETAIL HOW TSUNAMI GAVE GREAT IMPACT TO JAPANESE CORPORATION WORLD WIDE.
The 2011 Japan earthquake and tsunami include many details common to earthquakes and tsunamis. Earthquakes are measured on a scale called the Richter scale. The highest magnitude is a 9.0. The Japan earthquake had an 8.9 magnitude. That feels like 20 billion kilograms of dynamite. There were a total of about 50 aftershocks, most of them had a magnitude of 6.0 or greater. The tsunami that hit Japan had waves as big as 32 feet. That is taller than a three story building.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
The 127 mln. people of Japan are heavily concentrated in the coastal areas and urban regions because of the mountainous nature of the country. Half of the population lives in and around the three main metropolitan areas of Tokyo, Osaka, and Nagoya. At the end of 1980s Japan could be characterized as atrong country in political, social, culturally ,conservative, and homogenous ways. During the next few dozens of years it’s continued to grow in all dimensions. To analyze the current dynamics which cause changes in the Japanese market, its firms, and its managers we should look through its political and social basis.
Travel has increased throughout the years. According to World Tourism Organization travel has increased by 5% in 2013 with 1,087 million people traveling. This is an additional 52 million international travels from the previous year. This increase in travel has brought a very positive impact on many economies around the world and is predicted to continue to do so in the following years. In 2014 UNWTO believes international travel will continue to grow up to 4-4.5%. Throughout the world the places most influenced by the demand for tourism are Asia and the pacific, Africa, and Europe (World Tourism Organization UNWTO). This increase in travel has shown that more people have decided to immerse themselves into new experiences and cultures, and that travel companies believe that more and more people will begin and continue to travel.
The Japan disaster was devastating, and it had an abundance of causes and effects. The nuclear disaster, the tsunami, and the earthquake were the causes of the disaster in Japan. In addition, the disaster had countless effects on the land and people in Japan. The disaster in Japan was as devastating and tragic as 9/11. Both events took a great number of lives and left their country shocked, but prepared them for anything similar that might happen in the future. Knowing the causes and effects of Japan’s disaster can prepare other people and countries around the world for a comparable disaster.
KOHLI, N. & KAUR, J. 2011. SERVICES MARKETING - WINNING AND CREATING CUSTOMERS WITH SPECIAL REFERENCE TO ICICI BANK. Asia Pacific Journal of Research in Business Management, 2.