The Remarkable Effects of Advertising

2077 Words5 Pages
bulb-icon

Recommended: Roles of advertising in business

How would the world look like without advertising? Imagine, Times Square dark at night without its colorful billboards, football stadiums with blank walls and a set of seats, or having to pay for the content, news and entertainment that we currently get free. Without advertising, and its irreplaceable skill set of combining business and creativity we would have an employment crisis. Modern life would be very different without advertising; I don’t know about you, but I certainly wouldn’t like that world. If it weren't for advertising the whole society would be completely different. The economy, for instance, would be dropped into a crisis without the adverts and all the publicity that fuel the desire for limitless business. Advertising is an essential type of speech that communicates important information to the public. According to George Stigler (1986), advertising is “an immensely powerful instrument for the elimination of ignorance-comparable in force to the use of the book instead of the oral discourse to communicate knowledge.” Therefore, small Emirati businesses should depend more on advertising in order to benefit the business, consumer and society.

Benefits of advertising- businesses
One reason advertising is used is because of its importance for any new business. Advertising is very crucial to any business because it attracts more customers and so, encourages its selling ability. Advertising has benefited many businesses greatly over the years. Even in ancient times, the markets would be full of retailers shouting, praising and even making songs about their goods to attract people to their table. “In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-...

... middle of paper ...

...com/2010/06/12/when-is-too-much-advertising-too-much/

Nytimes.com (2013). Log In - The New York Times. Retrieved from http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?_r=0

Pant, H. (2007). Advertising and consumer behaviour. Jaipur, India: ABD Publishers.
Prasad, R. (2009). Advertising. Delhi, India: Swastik Publishers & Distributors.
Pujari, S. (2013). 5 main benefits of advertising to society. Retrieved from http://www.yourarticlelibrary.com/business/5-main-benefits-of-advertising-to-society/1106/
Stigler, G. J., Leube, K. R. & Moore, T. G. (1986). The essence of stigler. Stanford: Calif.
Turnipnet.com (2013). 1950's Commercials. Retrieved from http://www.turnipnet.com/whirligig/tv/adverts/commercials.htm
Value of advertising (2013). Benefits consumers: choice. Retrieved from http://www.valueofadvertising.org/benefits-consumers-choice.php

Show More
Related

  • jumpman23- the appeal of advertising

    1332 Words  | 3 Pages

    Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay “Absolution for Sale,” Charity Miller writes, “We live in a world of images. Among the most persuasive and insistent of these images are those directed at us by advertising. These images often do more then simply try to persuade us to buy a particular product or use a particular service. More subtly, they influence us by appealing to our desires or exploiting our emotions.” The image of Jeter training alone in a gym clothed head to toe in Michael Jordan’s clothing line combine with a poem above describing his intentions. This scene portrays the hard work and dedication that will eventually lead to success as things an athlete of any level should expect while wearing the clothing. Michael Jordan takes advantage of his legend on the basketball court and his appeal worldwide to create a line of apparel that demands the same work ethic from those who wear it. Its success is in Jumpman23’s ability to interest buyers no matter what age, race, or sport.

    Read More

  • Alan Goldman Free Market Analysis

    707 Words  | 2 Pages

    Goldman opens our eyes here to the idea that advertising is something required for the free-market to function properly. One of the biggest things in the market affected by advertising is media which would not exist at a fair market price today if it were not for advertising. Goldman continues to justify this argument up by pointing out that, at its core, advertisement is just a way to provide information, nothing more and nothing less. It is there to make people aware of their options and show them what is available on the market. Goldman also points out that there are multiple arguments for and against advertising as a whole and what it is meant to accomplish, this in itself allows for one to conclude that advertising is exactly like any other product of the free m...

    Read More

  • Happy Meals Rhetorical Analysis

    694 Words  | 2 Pages

    As a society as a whole, we may be compelled to save for a rainy day, not being so prone to impulsive purchasing or influence; we may learn to think for ourselves. Without the emotional manipulation of advertising, our society may be in better financial standing without being asked to open new credit cards at each store we frequent. We are a society of consumers; marketing executives are well aware and strum us like strings on a guitar. Without advertisements, parents would no longer feel as much pressure to socially accommodate children with the flash of each new toy gracing our living room television. Children would also no longer deal with social pressures of wearing the right brand. Without these pressures, we may be more skilled at viewing people for whom they are without the social distinction of class indicated by the brands they

    Read More

  • Ethics of Advertising

    1448 Words  | 3 Pages

    Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

    Read More

  • Media Manipulation of the Masses

    1717 Words  | 4 Pages

    Throughout history, advertising has been used to pressure the sub-conscious of people and cultures to make decisions, usually for the benefit of the advertiser. As a result, advertising was used on a mass scale. In ancient Europe, the shopkeepers of Greece and Rome used slaves or hired workers to be “criers”, people who stood on street corners and “cried” out praises about whatever the shopkeepers were selling. For one of the first times shopkeepers had found a way to tell potential customers about what they were selling without having to have the customers in their stores. Another form of ancient advertising was the use of written displays like pamphlets or posters to show what the shopkeepers were selling and where they were located. The peoples of almost all civilizations by Caesar’s time were using these pamphlets and posters because of the convenience of being able to leave it and move to more important matters like managing their store and selling their products.

    Read More

  • The Effects of Advertising on Profits

    1120 Words  | 3 Pages

    This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is being written based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However other competitive markets include perfect competition and monopolistic competition.

    Read More

  • Advertising is Informative, Yet Manipulative

    702 Words  | 2 Pages

    Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.

    Read More

  • The Effects of Advertising and Media on Society

    1824 Words  | 4 Pages

    Advertising is an essential part of our society, as is the role of the media.

    Read More

  • Advertisement: An Illusion

    1403 Words  | 3 Pages

    The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.

    Read More

  • Advertising: The Influence Of Advertising

    1451 Words  | 3 Pages

    Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.

    Read More

  • The Role of Advertising in Business

    1792 Words  | 4 Pages

    Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    ...maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable to discover it for themselves. People today just need food, clothing and shelter everything else is superfluous and additional stuff. Advertising are able to create demand that would not exist just by manipulating people’s min and emotions. Advertising is master in manipulate reality and fantasy, by creating “magic show.” It is true that advertising has been a powerful mechanism that distorts our whole society’s values and priorities. On the other hand, advertising educate people about several issues. In political terms, it moves mass of people and persuade them to vote for a candidate. And, of course, in terms of economy, contributes in the development through the consumption of the costumer.

    Read More

  • The Role Of Endorsers In Advertising

    1013 Words  | 3 Pages

    Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.

    Read More

  • History Of Advertisements In Bangladesh

    5028 Words  | 11 Pages

    Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisement contains commercial offering, or conscious messages and information. Advertisements have ancient history. In early ages Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertisements became hugely popular when it as carried over to commercial television in the late 1940s and early 1950s (Campbell and Thomas, 2014).

    Read More

More about The Remarkable Effects of Advertising

Open Document