Euro-Med Spa is a private business that offers a variety of med-esthetic services from relaxing facials to GPS Lipo sculpting. This facility advertises its services by using advertisements in different magazines that can easily be found in the mailbox. After looking at the ad, consumers can see that the tactics used by this company are intended to highlight the modern society’s obsession with weight loss and body image. The purpose of the ad is to catch the attention of adult women who are not confident with their personal appearance and want to try something different from the regular dieting and exercising regiment. In this ad, pathos is used to evoke emotions and beliefs, and raise hope in the audience while logos provides evidence in the form of pictures to support what they offer. Therefore, pathos and logos build the final opinion of the reader about the ethos, or credibility of Euro-Med Spa.
First of all, the appeal to emotions, values, or needs is seen in the use of emotionally loaded and vivid language. Euro-Med Spa intends to create an emotional response by using specific words, such as transformation, perfection, and the colloquial expression “hotter” instead of “more attractive”. The first details that catches the reader’s attention (after the images) is the use of the word “transformation”. Euro-Med Spa states that they specialize in “transformations” which implies that they offer a major change in the patient’s appearance. In the attempt to get to the self-esteem of the audience, they claim that a person should “be transformed” in order to achieve perfection, and look more attractive to men. Weight loss is a modern society concern that has a big impact on people who usually identify themselves with self-rejection, lo...
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... that on the website they provide in the ad. If the ad and the website are compared, the credibility and ethics of Euro-Med Spa are questioned. Thus, the reliability of the medical facility is neither supported by pathos nor supported by logos.
Overall, Euro-Med Spa catches the audience’s attention because there are people who believe that those services are the ultimate solution for weight loss because they are persuaded by the emotive language used. Therefore, the ad is only effective for a specific group of the audience. Other women may be more interested in searching facts, side effects, and effectiveness of the plan in the long run. Euro-Med Spa needs to start using a sincere, fair-minded presentation using appropriate language. In this way, this medical facility will improve its credibility, define its ethics, and effectively convince even a broader audience.
The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana.
In closing, the advertisement uses logos, ethos, and pathos to persuade the onlookers to purchase the Proactvi product Skin Smoothing Exfoliator, Complexion Perfecting Hydrator, and Pore Targeting Treatment. Logos is used to show the reason why the consumers should trust and believe in Proactiv products. Ethos persuades the consumers to purchase Proactiv product by using a popular and also well-known singer named Katy Perry and many more to advertise their product. Pathos shows how the product is assuring Katy Perry by her skin in the ad. The ad shows how assuring truthful sincere and honest Proactvi product really is.
Johnson-Sheehan and Paine describe pathos as, “using emotion to influence someone else” (151). There are several pathetic rhetorical tools implied by the editors to persuade women that if they use their product, they will achieve the same confidence as the model and gain high self-esteem. Design and stereotype are utilized to create a seamless empowering ad. Dove, being a globally recognized brand, has a large influence on our population and the beliefs that are held. With this ability, they are able to engage ethos actively along with pathos. Johnson-Sheehan and Paine define ethos as “the author’s credibility or use of someone else’s credibility to support an argument define ethos” (148). By identifying themselves with the readers, a relative relationship is being formed by empathizing with them. By establishing some kind of association between the reader and advertisement, it’s easier for the editors to convey the
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
Sure, some of us have this great confidence within ourselves about looking great, but that does not hold true for everyone. I understand the pain or disgust, or even disappointment one feels when they look in the mirror and say, “I wish I could change this or that about myself”. Although this piece is written about the author’s life, it holds meaning and connects with for many people; one only has to dig deep enough to find one. For me, it was to realize what is important in life can change, adapt and that we must explore our inner selves and find our own path in life.
I can imagine a story about young lovers meeting and falling in love while I saw the print ads photo. This perfume had a lot of love and emotions for a right date and chemistry which happens between her and the fragrance which is like her second skin, which follows her like a shadow and says a lot about her emotional state. The aesthetics and rhetorical appeal of the Lanvin ad are representing love with happiness because a man and woman look each other. This ad seems like Pathos because happiness is one word that can explain wedding a lot: happiness in emotion or feeling and happiness in celebration. The intended audience for this advertisement is women, and the mood in the ad is something we can relate with. So I think an advertisement in this style is very relevant in the moods of woman that they can feel attractive to buy all around the country and the world. Also, Lanvin advertisement contains attractive photos for the intended audience which is women. The image of the women in the ad is something we can relate with. It keeps the relationship with women closely to make them feel consider with no distinction. This ad illustrates Lanvin’s is a universal appeal to all women. While both ads represent wedding, the lovely couple’s photo is much more universal because many people are dating with their lovers and they dream about their
In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.
As we have seen, the Women’s Health Magazine’s for July and October 2016 covers displays women that reflect the ideals of feminine beauty that base on the article “the beauty Industry’s Influence on women in society” by Ann Marie Britton, these pictures are unrealistic images of beauty. The skin of the model appears soft and perfect, the body type is thin but tone, and they have long hair posing with a sexual appearance and a smile, since women traditional gender role is to be emotional, sensitive and fragile they kept her soft appearances despite the women now in days in pop culture have gain power, also the clothing and accessories are important since they represent some gender stereotyping, on the covers the models’ are dress with a bathing suit and tiny clothes implying that women have to reflect a sexual personality and that they are just adornments, furthermore she is wearing makeup and her hair is down, all of theses are aspects that socie...
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
Finally, the ad makes use of various rhetorical devices. The ad lists the advantages for the beauty from the inside out. In this ad the art of persuasion is very strong. The sparkling faces give energy and firm determination of getting something out of it, generating a strong belief of benefiting from this dietary supplement. In the ad, the picture with three females illustrates the feeling of happiness and confidence on their faces, which attracts others audiences as well as promoting the emotionally pleasant
For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers.
Redefined, Beauty. "Body Positive Sticky Notes." BEAUTY REDEFINED. Beauty Redefined Blog, Jan. 2014. Web. 05 Apr. 2014. .
Plastic surgery advertisement increases the number of unnecessary procedures performed by attracting people who are vulnerable or unsatisfied with how they look Rather than targeting the people in need. Most ads contain images that stimulate the need to change a person’s appearance or change their lives. They contain phrases like “before” and “after” with images of depressed...
[This] phase of the campaign was created to debunk the stereotype that only thin is beautiful” (“The Dove® campaign for real beauty”, n.d.). This part of the campaign was monumental because “all women in the ad are real.” (Fielding et al., 2008). Because the concept of real women was implemented, women were able to relate their own self-identity, flaws and overall body image to the women on the advertisements. The use of “real people” in Dove’s campaign helps people realize that average citizens can still be as beautiful as the people that are consistently portrayed in the usual advertisements. These real people offer a connection to an individual’s everyday body issue struggles and allows Dove’s audience to recognize the fact that beauty should not be limited to western societies view. Ultimately, this section of the campaign allows viewers to make personal connections to the models in the advertisements which furthers Dove’s intentions of the Real Beauty
This advertisement has also globalised in other countries that being slim is considered beautiful and that other body type is unacceptable. A research conducted by YouGov UK found out that “55% of the British female population felt that this advertisement is offensive and that it made them self-aware about their body, while 55% of male agrees that the company is making money by helping people losing weight.” (Dahlgreen,