Hypotheses
If recycled computers are dependable, consumers prefer purchasing refurbished computers over new computers.
If refurbished computers come with an extended manufacturer’s warranty and added perks, consumers are more likely to purchase refurbished rather than new.
Research Design
If done right, the sale of refurbished computers have the potential to become a very profitable undergoing for manufacturers. Companies have to pay attention to customers’ needs and have to tailor their product range and offered services to the demand. While many consumers prefer to purchase new products, there is a significant market for refurbished products as well. Descy (2007) states that “according to the National Safety Council, 63 million computers became obsolete in 2005 alone”. If these computers were to be rebuilt by the manufacturers and redistributed across the globe, electronic waste in landfills could be reduced and companies could make a second profit off of these products. Of course, as Kristen (1999) outlines, consumer participation is needed as many of these old devices are either kept in storage spaces or are simply thrown in the garbage instead of returned to the manufacturers. As Yeh (2005) outlines, consumers look for “post-sale remedies” after purchasing a product. The better the exchange, repair and service arrangements are for a product, the more likely consumers are to take a chance with a refurbished product. Corbitt (1997) mentions in his article the importance of data protection. It is suggested that next to a comprehensive warranty, data stored on computers has to be protected. Companies could offer cloud storage for consumers who purchase refurbished computers so in case the equipment does fail, the data will n...
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Unlike other windows, windows 8 are more secure and reliable. As for the business use this windows has a PDF version which is a good resource for the release and preview which relatively appealing for them. The other features would be useful for specific niches of a wide interest of the new refresh and reset purpose. Such features has ability to return a user`s personal computer (PC) to a pristine state without any need of wiping the stored data. On embracing such upgrading the user managers are able to captures reflect of the system prior deployment and store it in the hard drive of a computer or a network share. In a case of computer user error, computer malware or any other com...
“One hundred and thirty-thousand computers are thrown out every day in the U.S., and over one hundred million cell phones every year” (CBS News). We live in a materialistic society where more is good and the newer the better. In our fast paced lives companies used this to their advantage to continual bring out newer upd...
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
...verything in the consumer’s home. Many techies would love to have a box that stores security video, TV, internet, photos and music. Make that Wi-fi and Bluetooth enabled so that they can access it anywhere in the world and you could be on to something bigger.
“Supply manager Joe Smith was considering the purchase of 1,000 desktop Personal Computers (PC’s) for his organization.
1. How and why did the personal computer industry come to have such low average profitability?
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The world of computers is a field that is not only very young, but is also rapidly changing. In one lifetime, computers have evolved from a multimillion dollar unit that filled entire buildings, to a few hundred dollar personal computer that fits on a desktop with more power than its predecessor. How does this change in cost, size and power affect our management decisions? To look at these areas, it should be understood that each characteristic not only makes a significant impact for management, but is enhanced by the other two changes.
As a technician, I get numerous calls everyday about how to overcome software problems, hardware problems, and everyday stupidity. The first two are usually a result of the third problem. That stupidity begins somewhere around the arrival of the initial thought to purchase the computer. Most people are fooled into believing that the need the fastest, most up to date and expensive technology to complete their task, despite the...
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The government has tried to improve the skill and knowledge of IT in the UK. Due to this effect, the population in the UK may feel more skilled in using PCs, and therefore this impact may increases the use of PCs at home, leading to a greater demand as consumers feel more confident in using them.
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