Race to K-mart
No one in his or her right mind would think that K-mart parking lot is a great place to have fun for a day. Most people would wonder why my friends and I go there on Saturday and Sundays. Even though scheduling is sometimes a problem, the parking lot of K-mart is my favorite place because this is where my friends and I visit, enjoy good food, and drag race remote controlled cars.
Sometimes scheduling can be a main problem, and friends will decline for many reasons. Some of the people miss a day of work that week due to doctor’s appointment or a family emergency, so they have to make those days up on a weekend. At other times, their car might be broken down, and they need to fix it. If they do not have enough gas, they won’t have enough fuel to run their remote controlled cars. Friends who have battery-operated cars may have problems because their charger burned up the night before, and they have no way of recharging their batteries. Their batteries also may have exploded or imploded, and they don’t have the money to buy new batteries. Some cases they fried their elec...
This goal of this analysis is to shadow some light on K-Mart and Target and with the help of extensive research. In this analysis we can find out what each company can do, where they lack and what has to be done in order to keep the company profitable and alive. Thus, we will try to look at the Target wholly and then it will identify a successful business strategy and thus show that the strategy has moved the Target into one of such leaders in the industry. When we will take a look at K-Mart and then we will move on the identification of a failed business strategy and then show that the strategy has been holding this company at the back. After that we will try to perform a cross- case analysis by contrasting and comparing the case studies on the points of difference and the parity. This will help us in looking at a side by side difference of a SWOT analysis and also the five force analysis.
The city gives its visitors a wide variety of shopping options from the antique and thrift shops of the Old City to the West Town Mall and ritzy plazas of West Knoxville. The antique shops of the Old City prove to be a hot spot for the frugal tourist. Downtown K-Town is a popular antique shop located in the Old City that is best known for opening up on selected weekends with everything in the store on sale for half price. There are also a few thrift shops around the Old City, such as Frenchys’ Hip Hop, that provide the low-budget shopper with a mixture of second hand clothing and trendy new material.
Management is a key to success, and Kmart needs proper management to help create a positive image that attracts more customers. Kmart’s disorderly management and bankruptcy caused many customers to shop with other retailers. According to Carr, Wal-Mart and Kmart were the same size in 1990. Since then, Kmart has grown far slower than its rival or the industry. Once one of the largest discount retailers, Kmart filed for the biggest Chapter 11 bankruptcy for discount retailing in the United States (2002). Struggling to find the right type of management has been one of Kmart’s problems that ultimately helped lead the company to its downfall. Kmart is constantly changing CEO’s, and thus focuses. Kmart has had four different CEO’s since 2000, all with different management objectives.
Another reason why thrifty and busy consumers love Walmart, is because they offer more than 5,000 locations all
..., there were also many aspects that all of these Wal-Mart shoppers shared. Mostly everyone dreaded the loud and obnoxious carts as they were walking into the store. And mostly everyone hated how Wal-Mart only had five of their twenty registers open. This caused the buildup of large lines for which people would wait to buy their items. The people in a hurry did not take this lightly. While the shoppers who weren’t in a hurry took this time to read the magazines and check out the candy options.
Walmart is one of the well-known children’s toy store in the United States and so, I decided to visit the store nearby my house on Davis Street in San Leandro. The store was pretty clean and less busy during the day. This Walmart is vastly huge; perhaps the reason they placed large department and gender signs over the aisles so these would help shoppers easily locate and get the items they are looking for. As a matter of fact, these department signs (e.g. Baby and Toys) and gender signs (e.g. Girls and Boys) helped me find the toy department quickly.
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
wonderful lighting but the main thing is how clean the stores are. Wal Mart stores are housed in
would be to drop off the car and have a little time to play or put the
As revealed by the SWOT analysis earlier Kmart has potential to pull itself out of its current position of facing closure. In order to exploit opportunities and counter threats Kmart needs to build on these competencies to strengthen its position and counter internal weaknesses against the single largest industry threat - increased competition in a mature market.
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
Variety is another advantage of the mall. There are specialty stores, such as candle stores, bath and beauty stores and music and video stores. These are the anchors of the mall, and the mall provides "odd stores" for those eccentric shoppers who are looking for different items.
Whether these items are necessities or even a splurge item. Trips to the store are made for a reason and when you go there will always be the impulse buyer, the list maker, and the bargain hunter. Each type has a different method and these methods are being used to shop, and they are our personal ways of shopping. You will come across many different types of shoppers. You will now realize what kind of shoppers these people you encounter are. Every shopper has a different personality when it comes to shopping as well. Some can be good as well as bad. Shopping is a fun thing regardless. Almost every individual enjoys it. We all have had something we 've been excited to buy. These kinds of shoppers can be found anywhere products are being
Places such as coffee shops and lounges have been included in the structures of these malls to give consumers a more comfortable feeling of relaxation. Instead of shopping and leaving people are more enticed to sit back and relax. Enjoying a meal and a cup of coffee while shopping has become a time consuming yet enjoyable process for most shoppers. It's suggested that the longer a person stays the more money they are bound to spend. Mall managers and scientist are not attempting to manipulate the consumer but more so enhance their shopping experience. There's also a sense of creativity and connectivity found in calming environments such as coffee shops that establishments like shopping malls are trying to bring to the shopping
When a person goes shopping and may take a trip to the mall they may feel like they are having a good time on the inside because there are typically nice big ceilings and nice clean stores with new things all over and not to mention the massage...