Purple Cow Dairy Marketing

Missing Figures. Marketing I Assignment: Purple cow dairy Purple cow dairy needs to increase its market share within the dairy product market itself. It needs to create a new marketing campaign to advertise its current products and display its new line of omega 3 dairy products. Purple cow dairy needs to reach out to its current consumer base and new consumers as well and demonstrate why its product line is better then the competition, display its benefits to healthy conscious consumers. Purple cow dairy must be cautious when putting a price on the new product line. While it will be more expensive then its current product line, they must be careful to price the product as it must be large enough to draw in a good profit, but not too high to scare away price cautious consumers. If the new product line is to be successful, Purple cow dairy must overcome the minds of consumers who often buy grain based foods such as bread in order to get their need of omega 3 fatty acids, consumers only 4% of the time buy dairy based products to get this desired fatty acid. Because of a low traditional sale of dairy based products with omega 3 acids, purple cow must become a market leader to promote omega 3’s within dairy products to increase the market of dairy products with omega 3’s. Strengths: Omegas 3’s have a huge health benefit in the areas of learning ability, mental development, immune systems and vision. They are also linked to treatment in cardiovascular disease and improvement in cognitive functioning. This would be beneficial for any product that contains omega 3’s due to a consumer who is more health conscious now a days. Purple cow has a desir...

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...so often and allow children to do better in school. Another target market is teenagers. They are less health conscious and are concerned more about taste and convenience. But dairy products with omega 3 can be placed into chocolate milk or flavoured yogurt or in cheese used in pizza for etc, products which are often consumed by teens. The four P****`s****: Promotion: Product: The product should have a large health label indicating the benefits of the product, including omega 3 data, indicating how much is in each individual product. It should have a big, bright label to attract the customer`s eye and on the front cover, a label indicating that the product contains omega 3. It should be made out of recyclable material to those who are environmental conscious as well which is a norm now a day. As seen here as an example: Figure 1: {draw:frame}