3.5.1 Primary Data Primary data refers to data observed or collected directly from first-hand experience. Primary data have collected for this research. Use the questionnaire to collect data from respondents to make research study on the factors that affecting the purchase intention of luxury fashion among generation Y in KLCC and Pavilion Mall Kuala Lumpur. The questionnaires will be distributed to 200 target respondents in KLCC and Pavilion mall. Respondents are required to answer all the 35 questions stated in questionnaires. Initially, it used about 1 week to conduct the survey, 5 hours daily from Monday to Thursday. The survey was conducted daily from 9.00 a.m. until 2.00 p.m. The surveys were carried out from December 2013. 3.5.2 Secondary data Secondary data analysis can be literally defined as ―second-hand‖ analysis. It refers as the information analysis that was either gathered by someone else (e.g., researcher and institutions) or for some other purpose, or often a combination of the two (Cnossen & Christine, 1997). Secondary data can be classified into two sources, which is electronic based sources and paper based sources. In this research, it concentrated more on electronic based sources to search secondary data. These sources are internet and University Putra Malaysia library online database. These sources are used to search for electronic relevant articles and journals. Besides that, the researchers also referred several reference books in UPM library. By going through all of the steps above, the researchers are able to have in-depth understanding of the theoretical concept. By using secondary data, several advantages will obtain by researchers. Secondary data is efficient bec... ... middle of paper ... ... study, multiple regression analyses were conducted. Conclusion In this chapter, we have discussed the formulation of research design through several successive stages that must be followed toward acquiring answers to a wide variety of research questions. Each stage must be formulated clearly in order to have a good research design and thus yield useful data to be analyzed. Overall, this chapter deals with a research design process that applied a systematic approach to data collection to ensure that one has useful data, the results can be understood, and that the procedures can be carried out by others in the future. Research design is the procedures of collecting data and involved various techniques that must be followed. Thus, a proper research design will eventually determine the success of further research findings in the Chapter 4.
In her essay “Marketing to the Millennials”, Suzy Menkes addresses the marketing of fashion to the millennials. Menkes believes that companies should reach out to the younger people since the majority of millennials use internet. She recommends that companies should find a way to reach the millennial generation because they have grown wired which means that they have access to everything like electronic and social media. She suggests that companies should send out advertisements through the media in order to catch millennials attention. Menkes article states that companies should target to the younger generation to generate a more successful company is logical.
The variety of methods and data collection within the research design provided the author with a greater ability to support her thesis.
Provided an overview of the research study of the past seasons, respectively, as well as the current literature and relevant research methodology was adopted to review the title search has focused on clarifying concepts through. Gather Success in the chapter analysis of the data that the overwhelming conclusion that emerged from the main purpose of the presentation and analysis of data collected from the device. Analytical method to analyze the data is also used in the data analysis chapter. Enveloped before choosing your explanation why the data between the various other analytical methods in the application of qualitative research methodology to explain. Finally, research in the organizational structure according to the system, it is necessary again to provide a means through which chapter of the researchers collected their data sampling and data collection methodology used to explain each specific use. Data collection is the tool of the success and results-oriented research. It has a great role in understanding of the research. The data has been compromised, leading to disaster and failure based on findings, researchers emphasized that the real health and all research data collection operations. Data analyses have a significant role in understanding the object of the research. Data analyses are the tool for the accurate measurement of judging the research methodology and the effects of that methodology. Data analysis is the key to the findings of the research. In fact; no company can survive without the available data analysis. Consider the following examples as follows:
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage Publications.
The first step in conducting a research study is to select a paradigm on which the methodology, research design, and literature review
In the analysis process, all the questions of six focus groups were summarised into six main themes: 1) Customers’ attitudes towards fashion brands, 2) Powerful brand evaluation, 3) Attitudes towards shopping for fashion brands online, 4) Factors affecting purchasing choice, 5) Promotion evaluation, 6) Evaluation of channels of accessing to fashion brands, 7) Challenges of building fashion brands in Shanghai. Then the discussion was developed around the seven main themes.
Now within the rest of this paper you will be finding a few different things getting discussed. Staring it off we will be discussing the articles that we have found to make our arguments and hypotheses. After wrapping up the literature reviews we will be discussing the hypotheses thus continuing onto our variables and indicators. Once we discuss our hypotheses we will be moving onto the research design. The research design will have our general issues, sampling, and methods.
Planning or conducting a study requires research and a good design. “A good design, one in which the components work harmoniously together, promoting efficient and successful functioning; a flawed design leads to poor operation or failure” (Maxwell, 2013, p. 2). When conducting research, the research questions are the normal starting point. They are what drives the study and, therefore, the piece that controls the design which all other components must follow (Maxwell, 2013). With the research questions at the center of the design, unlike typical research models, the interactive model of research design is connected in such a way as to provide
Perri 6 & Christine B., 2012. Principles of Methodology: Research Design in Social Science. London: Sage.
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
Many people think fashion is just all about design or the clothing that you wear. In fact, the definition is “a popular way of dressing during a particular time or among a particular group of people” (Fashion). Well personally, I think that have got it wrong, and there are many more things about fashion that people do not realize. Consumerism and consumption play a huge role on what fashion is today and what goes into it, and not just about design or designers, but also socially and environmentally. Consumerism and consumption impact the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand, and also where they go to shop.
For this research, I used primary and secondary sources to carry out my report for this information.
The study gathers the reliable information and data through the primary sources and secondary sources.
A research design is defined as a plan or blueprint of how one intends to conduct research (Mouton, 2005:55). A research design focuses on the end product of the research process, that is, the type of study being planned and the type of results aimed at. Its point of departure is the research problem, and hence it focuses on the type of evidence required to address the problem adequately.
Striating from the research idea to the culmination of the findings, the research process entails many segments, all of which are imperative. By choosing the research methodology, the researchers can formulate the path to be used in conducting the study and reporting the findings. The methodology helps in the search of literature, development of research questions and the creation of the most suitable study design. It also assists in the interpretation of the results and the publication of the findings in journals.