Public Relations Opportunity
Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways: “A form of communication directed at gaining public understanding and acceptance” (Learnthat, 1998-2004). “A promotion intended to create goodwill for a person or institution” (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market.
When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling points that show why the Jabber 7 is the car that will meet his or her needs. Base on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMW’s quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up t...
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...BMW dealers’ car lots.
The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to promote the Jabber 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free test dives at the race track and BMW locations. Marketing team will have television commercial to promote the car during sports event like football games, and basketball games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company.
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
Marketing may be defined as the process of formulating and implementing the design, positioning in market, advertising, and supply of products and services, and ideas to establish exchanges that are in line with the individual and organization goals (Principle of Marketing). There are several techniques of selling a product in marketing: advertising, selling and distribution of products or services to the customers. The strategy of the marketers is based on attracting potential consumers by making use of taglines, innovative packaging, having celebrity brand ambassadors, and media promotion with promises of fulfilling the needs of the consumers. There are similarly many techniques developed by insurance companies. Progressive insurance is a rapidly growing company leading by innovating. They have the saying “a leader in automotive insurance” (Progressive.com). This paper describes the company and the strategies that are implemented to draw consumers. It also focuses on the brand building of the company through advertisements.
(pg. 9.) He defines public relations as a positive process spanning internal and external communication. The process is intended to produce and maintain positive relations and organizational image as well as foster communication and organizational effectiveness. (Kowalski, pg. 13) Alternately, researcher Kenneth S. Trump offers this summary in his work Crisis Communications in a Digital Word: “Strong school public relations can be defined as good behavior, well-communicated.” (pg. 75) This is a succinct way of describing the purpose of a well-rounded public relations
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
...tes that BMW holds a strong image of the company in the luxury car market. Media has played an important role in this. BMWs success has always been built on responsible and long term thinking action. BMW has been using different forms of media to promote its brand name as well as products. The customer perception of BMW is good, the customers perceive BMW as a stylish and performance related car in the luxury segment. Some customers perceive it as status symbol. The TV advertisement being focussing more on the brand rather than one product itself has enhanced the brand image in the eye of the customers. BMW has been ranked no1 by forbes.com as the most reputed company in the world in 2012. This was ranked on peoples willingness to buy, work for, recommend and invest where it is driven 40% by the perception of the products and 60% by the perception of the company.
In every business, large and small, effectively marketing the products and services the company has to offer is crucial to success. There are different ways that a company can choose to market a product or service. This paper will rank the alternative marketing options in the categories of advertising, personal selling, public relations, and promotions. This paper will evaluate the strengths and weaknesses of each communication venue, and provide justification based on the target market and the competition for the X1 Platform on XFINITY.
This is background information that gives light to the issues at hand. Exploratory research will clarify problems that will be the foundation for the next step in research design. Another answer to be determined would be what attitudes are strongly associated with purchase intentions of different automobile models. Relationships will vary around the country and knowledge of whether it is definable in certain market segments, and why, is necessary background information. This is so priorities can be identified to prevent misunderstanding of the information to be
What is public relations? PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”. A long-standing CIPR definition mention a concept of “goodwill”.(Oliver 2009, p. 11) It implies that PR not only refers to publics’ awareness of the information about an organization or individual, but also highly
Currently, Toyota Prius is the best hybrid car in US collection market. It is one of the most modern sedans in the automotive sector in the business environment. It offers a competitive lead to other businesses since it is environmental friendly and it offers the most excellent fuel system. The market of this vehicle is experiencing development on an impressive degree with the market sales per year being around 550,000 every year in the US from year-2008. The paper starts with the introduction of Toyota Company where short background information and an overview of the market environment, in which its functions are described. An up to date situation analysis is also performed. This analysis gives a clear understanding of the company, its numerous products, rivals and various business atmospheres in which it operates. After looking into its internal and external environment, a SWOT analysis to identify its environment’s opportunities and threats is performed as well as the 4Ps analysis. Basing on these aspects, the most significant matters are recognized and marketing goals and strategies have been classified. In conclusion, a suggestion for change and execution plan has been set up to develop the product. Finally, in order to remain competitive in the market, a brief integrated marketing communication is carried out.
Marketing is integral and pervasive to every business level. Strategic promotion portrays the marketing exercises which influence the commercial, and promotional arrangements of the companies. Vital marketing exercises comprise three fundamental activities. To begin with, promoters help to establish organizations and start association towards business sectors and clients. Consequently, they help in assisting the associations in execution and promotion of key planning procedure. Secondly, promoters help to collate and analyze existing data and identify deviating patterns in the promotional activities, and evaluate the possible potential effects. Such analysis supports with vital decisions required for making commercial and promotional arrangements.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
Public relations professionals are strategic communicators. These professionals are often tasked with everything under the sun such as, managing the consumer and stakeholder’s perception of the company, writing press releases, manage a crisis situation, plan events, and work with the media. Within this field of work, there are various job titles with different job descriptions. The public relations panel provided a glimpse into the public relations world and provided useful information for entering the field.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches