How to Set Vision and Goals in Your Company

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Ralph Lauren said it well when he said “A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.” (Lauren n.d.) Every company needs to have an attitude similar to this. A vision or goal needs to be out there so every leader and employee knows the purpose of the company and ways to bring the vision to fruition or to reach the goals. Let’s take a look at how important it is to have a company vision, to set goals, and how they are important when you are a leader.
Vision
Having a vision is the first step when it comes to goal setting. (Clark 2013) A vision lets you the leader and your employees know why the company exists and where the company wants to be in a few years or more down road. An article in Diversity MBA Magazine described vision as “It sparks and fuels the fire within the organization and draws everyone forward, and it illuminates the way others are to follow.” (Why Leaders 2010) Visions are usually left up to the leaders to come up with and sometimes finding that vision can be very perplexing. However, the vi...

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