Many diverse experiences have helped to shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global children's entertainment brand Pokémon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confident that my professional experiences coupled with an MBA will help me achieve a vibrant career in marketing management.
After receiving my undergraduate degrees in theater and business, I began my career with a firm that promoted Broadway shows. I initially focused my efforts on helping theater producers build audiences, sell group tickets and develop theater membership programs. While working on audience development for the Broadway show Avenue Q, I discovered my passion for entertainment marketing, and decided that I wanted to focus on it full time.
With my new found passion, I accepted a marketing position at the flagship store Pokemon Center as the Events Promotions Manager marketing the store to tourists and residents of the tri-state area. My responsibilities included developing and executing marketing plans and working with store management to develop promotions. Additionally, I developed unique promotional events for several new products and video game launches.
Within nine months in my role, I was promoted to a work with the Vice President of Marketing as part of the national marketing team. In this role, I focused on developing national marketing plans to support the launch of the new Pokémon character series across our vid...
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...ving Day Parade.
These diverse experiences have helped me hone my passion for children’s marketing and shape my professional career. Each new accomplishment has built upon another and has led me to a position where I manage all the marketing and brand management components of building a new brand. While I continue to garner practical experience in my current role, I feel I have reached the point in my career where a formal education in marketing is essential to my continued success. By undertaking an MBA program, I hope to not only grow in my current role, but also to one day be head of a national children’s entertainment brand. I am confident that my experiences at both Pokémon and My Princess Academy will allow me to contribute a unique perspective to virtual classroom discussions and serve to make me an excellent candidate for the Florida online MBA program.
...ctions and concessions manager a long with a general and first assistant manager. I have learned from this assignment that there is so much that goes into the creation and success of a major corporation. I would consider the corporate aspect of this job a career, but the lower end of this job as more of an experience-building job due to the work ethic required to be successful as a cast member and manager. Regal Entertainment Group is able to compensate for declining movie attendance by increasing their ticket prices, which ahs proved successful thus far. This corporation employs millions, and it is a good business.
Our research team did wonderful job in providing us information relative to the market trend, product positioning and so much more. Their finding allowed us to update and upgrade our marketing efforts in the way that is desirable and beneficial for the company.
As Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company's macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlach's marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes.
Over this course of this semester, I have learned a tremendous amount of information about myself from the self-exploration series. The results of my PGI (Personal Globe Inventory) presented me with a couple of different career paths to explore. The first type of career that was brought up to my attention was an enterprising career. There were a number of enterprising careers, but the one that interested me the most was business management. I decided to choose the business management because I am majoring in Sustainability and my focus is in Economics. I think business management would be an excellent fit for myself because I have actually done some research prior to this class about management. I would like to someday own an ice rink, and I think that becoming a manager would be a great stepping-stone towards reaching my goal. The requirements for becoming a business manager vary from university to university, but the overall direction of the major revo...
To encourage a point-of-view regarding the role of cross-promotions and movie product placements both within the marketing mix, and as elements of new product launch activities
I focused on in-store sales and specials, as well as promotions with other local businesses, all communicated through social media. I also proposed a strategic partnership with Lounsbury House that would be beneficial to both involved parties.
During my last year in high school, I developed a desire to learn and understand the business in order to help my parents in the future. As a result, I chose to study Marketing at Thammasat Business School. In my third year of studies, I joined the 27th Marketing Trainee Programme hosted by the Marketing Association of Thailand, where I have experienced first-hand training from professional marketers and took part in marketing stra...
Find a job about product management from a local company which can sponsor international students in 6 months. From now on, 3 months before graduation, starting to look for jobs, go to job fair and submit resume on the internet. Transfer to H1B visa in 1 year. And be a product manager in 3-4 years. I choose this year range because most of the recruit and employ requirement for a product manager is 3 to 4 years product management experience.
Lila B. Stair, Leslie Stair. Careers in Marketing. 3. Book. Prod. VGM Career Books. Chicago, 2001.
The tasks listed, reflects my passion for Marketing, as I can see myself working for a business and operating my creativity for their advertising ideas and persuading the consumer base that our product and/ or service is what they should be interested in. To many, Marketing Managers evaluate the demand for products and services that their organization and its competitors offer, but it’s more than that, Marketing goes beyond its pictures, viral videos and branding, you have to embrace and take advantage of technology to be effective and make the most money.
In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
In the career field, there are many careers and jobs to enjoy such as being a sales manager. As a sales manager, you will be expected to be a leader; however, a sales manager will also set a sales goal for the year, train and hire new members of his or her sales team, and will mark sales territories to certain salesman as to where they will sell their product. Most sales managers are expected to work long hours, late evenings, and weekends. Many sales managers’ annual wages are $98,530, but what a sales manager makes, depends on where he or she works. To be offered a good job with a big name branded company, most sales manager will have to have a bachelor’s degree in business and 1 -5 years’ experience with a sales team. A sales manager position is a fun, exciting job with a variety of different responsibilities.
I firmly believe that my present role as a Sales and Marketing Assistant is a skilled type of employment because my skills and educational qualifications represent a background of increasingly important assignments within the company. These experiences have given me the opportunity to make many profitable contributions in a number of functional areas.
Marketing can play a crucial role in searching and discovering efforts and for identifying new markets to promote an event. It should include other classic elements and marketing such as promotional campaigns, advertising and telemarketing to bring all of the event goals to life.