Product Placement in Daily Life

1098 Words3 Pages
bulb-icon

Recommended: The role of celebrity endorsers in advertising

“We don't see things as they are, we see them as we are.” By Anais Nin. This quote represents how product placement plays a role in daily life of people. The quote describes how we see the world, as to what we see in others. People view life through their dreams, fears, and experience, “Product placement is when a company pays for its product to be featured on television or movie to increase or reinforce brand awareness.” Product placement in movies or TV shows have become common, many advertiser uses the appeal to celebrity to make the product look “high class, or “cool.” For example, in Indian TV shows, when a housewife uses her Samsung Galaxy s4 to download her recipes, and makes delicious food-this product placement would be noticed by other housewives and would want to get a Samsung Galaxy s4.
Another product that has many product placements is brand of cars. When an actor drives a particular car in the movie, that becomes a dream -to get that car. There would be many close-up shots of the actor while the actor is driving the car. In those ads, most celebrities are wearing a fancy, high-class watch or an expensive purse. These ads also would have a target market to rich, high –class, young adults who would be interpreting the ad with their own needs, wants, values and expectations. The one common product placement we see in movies is Starbucks coffee. Starbucks would represent young, high class, ‘’classy” people. After Starbucks came out there are very few movies that have Dunkin Donuts coffee ad.
Product placement has many advantages to viewers and advertisers in many ways. First, if the ad is being advertised through media, viewers cannot bypass the product. If the product placement is done well, this can lead the viewer ...

... middle of paper ...

...ness, Consumer materialism, consumer ethnocentrism, and social character play a role in trait.

Works Cited

"Anais Nin Quotes." BrainyQuote. Xplore, n.d. Web. 27 Feb. 2014. .
"How Product Placement Works." HowStuffWorks. N.p., n.d. Web. 27 Feb. 2014. .
Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer behavior. Englewood Cliffs, N.J.: Prentice-Hall, 1978. Print.
"Science Blogs." Cognitive Daily. N.p., n.d. Web. 2 Mar. 2014. .
"The Most Egregious Product Placements in Movie & TV History." Rolling Stone. N.p., n.d. Web. 1 Mar. 2014. .

Show More
Related

  • Advertising: An Analysis Of Calgon Bath And Body Products

    955 Words  | 2 Pages

    inevitable part of life that places both physical and psychological demands upon one’s body (Cammarata, 2007). Although stress is unavoidable, there are ways that one can temporarily relieve the pressures that are building up inside of them. The advertisement that I have chosen to deconstruct is one that I found in the September 7, 2015 issue of Life & Style magazine given by Calgon Bath and Body Products. This Calgon advertisement effectively demonstrated how women endure the daily stresses of accomplishing

    Read More

  • Product placement

    1526 Words  | 4 Pages

    advertisers target consumers. Even the music industry has cashed in on the product placement with brand names embedded in songs, or even songs designed completely around getting a consumer to purchase specific products or brands. Music videos that are displayed on stations such as MTV and BET depict situations most people would love to be in, and in those images there are specific brands of goods that people assume will lead them to a life such as that one. Every day consumers are bombarded with almost fifteen

    Read More

  • Corporate Sponsorship for Educational Facilities

    693 Words  | 2 Pages

    forms that are borderline brainwashing (or just plain outright brainwashing), such as Exxon’s “educational” videos, which promote the company as an environmentally friendly company, or Hershey promoting their junk food as healthy and “integral” to a daily balanced diet (Source A). Nike’s program on the environment also serves no other purpose than to give the company publicity and imp...

    Read More

  • Your New Name Is Truman

    1064 Words  | 3 Pages

    the only thing that captures Americans’ attention is whether or not some celebrity did something unusual, instead of genuine news stories that are affecting hundreds if not thousands of people around the globe. We let the media take control of our daily life, whether it be through advertising, through manipulation of news and television, or by even letting them spy on us every second of our lives through the NSA and other government surveillance programs. The government and the media are holding hands

    Read More

  • Methods Of Misrepresentation Essay

    921 Words  | 2 Pages

    methods of political bias in the news. The news main goal is to grab our attention, no matter what effects it has on the viewers. This is how some mainstream reporters are politically and media biased. “Media plays an extensive role in an individual’s daily life. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media.” (Shafi). The News isn’t the only one influencing the world;

    Read More

  • The Danger of Subliminal Advertising

    1454 Words  | 3 Pages

    advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service. It is integral that society understands the

    Read More

  • The Cosmetic Industry: The Growth Of The Beauty Industry

    771 Words  | 2 Pages

    knows. The growth of the world beauty market has closely linked to the globalization waves (Jones, 2011). Global beauty market has increased by 4.5% annually on average. Growing consumer incomes and lifestyles change are driving the world beauty products industry which is aimed to hit around 265 billion USD by 2017 (Leopairote, 2015). From the past information, the World War 1, World War2, democratization, or even globalization today, many brands have come up due to many factors including, industrial

    Read More

  • Criticism In The Truman Show By Peter Weir

    1656 Words  | 4 Pages

    The Truman Show; the extras, main cast and members of the studio are unlike Truman, in that they have a choice. They are handsomely compensated for their hours2, but they sacrifice their daily lives to live a 'fake” life under strict control of perfectionist director Christof.3 Thus in essence they sell their life experience for financial gain. The ultimate exploitation, of course, is ... ... middle of paper ... ...e, a beautiful house and a friendly community, but if none of these things are

    Read More

  • Advertising's 15 Basic Appeals

    1181 Words  | 3 Pages

    goals when creating their advertisements: attract attention to the product, and generate more sales for their business (Fowles). Truthfulness, although important to the consumer, is not often an advertiser's main concern. When viewing an advertisement, consumers must consider these goals to avoid being duped by the flashiness of the product (Fowles). Magazines such as Cosmopolitan often contain advertisements for a variety of products, such as one selling the latest and

    Read More

  • Comparing Apple And Apple: The Relationship Between Apple Vs. Apple

    1367 Words  | 3 Pages

    difference, app store, product line, restrictions, and even marketing strategies. In 2012, Samsung, an Android represent, was forced to pay Apple $548.2 million for copyright infringement. This gives society a general idea of the rivalry between the two companies. I personally, along with many other consumers prefer Apple products due to its reliance and simplicity in design of software, iOS. IOS, iPhone’s Operating System, is the software that is used in majority of Apple products. iOS was created by

    Read More

  • Culture Is Part Of My Experience With Popular Culture

    1279 Words  | 3 Pages

    patterns, belief customs and tastes that define people of any society” (2005, p.3). An artefact of popular culture from my daily life is the JanSport bag. This essay will describe the JanSport bag and explain why it is part of my experience with popular culture by using the ideas of mass culture, global culture and hegemony to support. An artefact of popular culture from my daily is the JanSport bag. The JanSport bag was created in 1967 along with a range of outdoor gear that was totally new and alternative

    Read More

  • Absolut Brooklyn Campaign’s Objective

    1299 Words  | 3 Pages

    objective was to sell 15,000 to 20,000 bottles of Absolut Brooklyn. They wanted to drive awareness about the new product. Make more media impressions than the other three city launches. The theme of this campaign was called The Stoop Life Movement. The campaign’s task were press conferences to announce the new product, to collaborate and charity donation. Also to get the media talking the new product and new cocktails recipes th... ... middle of paper ... ...lso more people may be interested in buying

    Read More

  • Business Studies Personal Statement Example

    680 Words  | 2 Pages

    From always being in sync daily with the Global News, my interest in Law and Business blossomed. I became a persistent follower of Court Cases, from the OJ Simpson murder trial to Apple suing Samsung for £1.2 Billion. This interest guided me to study Law at A Level where through hard work my self taught legal knowledge expanded, leading me to becoming more engrossed in the legal system and aspire to further education within this area. Business interests me due to its complexity, as I enjoy solving

    Read More

  • Recruitment Pros And Cons Essay

    1294 Words  | 3 Pages

    are many methods, in which human resource team can hire new employees. Those hiring methods are used every day to achieve any business goals; Internal recruitment, employee referrals, print advertisements, internet recruiting, internships/field placements, recruitment agencies/ executive search firms, unsolicited resumes, career fairs and outreach programs and networking and liaison. Those methods can be appropriate for their needs and develop their organization. Recruiting and Selecting the best-qualified

    Read More

  • Snuggle Dri Case Study Solution

    958 Words  | 2 Pages

    Executive Summary The Sun Products Corporation has designed a product that offers buyers an easy and affordable way to effectively soften their laundry. Proper fabric softening is the most effective process available to reduce static cling and stiffness in clothing. Improper laundry techniques result in wrinkles, faded materials, and the breakdown of fabrics. Studies have shown that proper washing procedures can slow down the deterioration of fabrics and lengthen the life of clothes while making the

    Read More

More about Product Placement in Daily Life

Open Document