Products go through what is commonly called a product life cycle. “Product life cycle describes how product grows over time” (Sychrova’, 2012). It provides a useful model to evaluate the different marketing strategies that applied as product goes through the different stages of its cycle (Cyr & Gray, 2010). As stated by Kotler and Armstrong (2012), there are four major stages in the product life cycle which is introduction, growth, maturity and decline (refer to Figure 1 in Appendix). These four stages are relevant to all outcomes and also services (Sychrova’, 2012).
The first stage in product life cycle is introduction. The introduction stage is where the product is first put in the industry and not recognizable by users (Wood, 1990). In this stage, there are three sub occurring process which are designing, advertising and pricing a product (Rouse, 2013). For the first sub process, in order to introduce a new product, a company must first design the product. In this process, the designers of the company will collect the information that are needed to produce a product such as the latest technologies that are currently use in the market, the users preferences and many more. This information later is analyzed and a product is produced. The designers use the collected information as a guide to design a product so that the product will attract the users’ attention.
The second sub process in introduction stage is advertising. After designing a product, the designer or the company must introduce the product to the users. In the process of advertising, the company create messages regarding the new product. The messages that are displayed can be the information regarding the product such as the features of the product, the quality of ...
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Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,
There are five categories of new products: new inventions, new category entries, additions to product lines, product improvements, and repositioning target products to new markets for new uses. The process is the same regardless of the category. It includes idea generation, idea screening, concept development and testing, analyzing the business, prototype development, test marketing, and commercialization.
We also focus on product life-cycle of the business goods. The stages the product undergoes from manufacturing packaging until the final stage where it focuses on time, cost and revenue generated. In the initial stage of the product, promotion is done to create awareness of the product. In this juncture profits are not a big concern of the company.
Some conclusions in this proposal rely on the determination of the lifecycle stage of the product category. The lifecycle stage - whether introduction, growth, maturity, or decline – provides a useful starting point for product portfolio management, and is used to guide decisions of retiring, redeveloping, or replacing products. In general, growth means an increasing market share, maturity means demand still exists but the market is approaching saturation, and decline means the product is becoming or already is obsolete.
For instance, Primark 's products offer customers clothing as a base product, of witch actual benefits are being to be cheap and trendy, and they may have some return policy as augmented benefit in case of defects. Each product may be realised following a new product development process to improve its success rate (Harris and Schaefer, 2015, p.43-47).
Education remains a cornerstone for society as it has for decades. Technology advances, the economy fluctuates, and politics change, but education remains, not only important but imperative for personal and social growth. Yet, as important as it is touted to be, the quality and purpose of learning is often lost in the assembly-line, manufactured process of education that exists today.
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
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How to Position the Product in Relation to Other Products – Where to sell/to whom do you sell? The Right Marketing Mix – Is the product right? , Is it sold in the right market? right places? , At the right price?, Is the product promoted in the right places?
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.