Print Media vs Digital Media

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MEDIA RESEARCH METHODS

Literature Review

Research Title: Print Media vs Digital Media:

Is one better than the other?

T204

Introduction

According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).

Literature Review

What are some of the reasons as to why print media is on the decline?

According to Nielsen's survey on readership for local newspaper, The New Paper, a 2.5% percent dip has been recorded from 2012 to 2013. The latest survey found a decline in readership of 459,000 to 363,000. The drop in readership was in line with all the other major newspapers, which experienced readers gradually moving from print media to online media (Othman, 2013).

According to Pew Research Center's Journalism Project, the overall drop in newspaper circulation began in 1989 and has been at a gradual decline of 1% a year since (Pew Research Center's Journalism Project, 2007). 1989 is also the year of the birth of the World Wide Web(Home.web.cern.ch, 2014).

However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...

... middle of paper ...

...l always be a market for both print media and digital media. Lets just hope that print media still has a couple more years on its life shelve before it goes completely extinct. When that happens, then they won't be a print media vs digital media war anymore.

Works Cited Page

"The 7 Advantages of Print Communications." The 7 Advantages of Print Communications.

BersonDeanStevens, Inc., 31 July 2012. Web. 28 May 2014.

"Does Print Media Carry Certain Advantages Over Digital?" The Content Strategist Does Print Media Carry Certain Advantages Over Digital Comments. Kylie Jane Wakefield, 2 July 2012. Web. 28 May 2014.

Paul Grabowicz. "The Transition to Digital Journalism." Print and Broadcast News and the Internet. N.p., 30 Mar. 2014. Web. 27 May 2014.

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