Preview
Preview

Essay about Principles of Marketing

:: 4 Works Cited
Length: 1420 words (4.1 double-spaced pages)
Rating: Blue      
Open Document
Need writing help? Check your paper »



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Principles of Marketing
The Marketing Mix 1: Products, Brands & Their Distribution
Question 1: Explain what Fournier means by “having a relationship” with a brand.
Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the product and the partner. The interdependence with the brand may be emotionally, economically, Robert B. Hinde (1979) best defines this interdependence relationship;
For a relationship to truly exist, interdependence between partners must be evident: that is, the partners must collectively affect, define, and redefine the relationship.

Some of the theories of animism highlight that products may some kind of life-principle in the material world. Marketing plays a very important part in animism, how the product is perceived, thought of, or behaves can make or break a relationship with a brand. Tony the Tiger who advertises for Kellogg’s Frosted Flakes is a good example of this theory, Tony has the characteristics of perform and relate. He is often seen in his commercials playing or performing in sports, therefore relating to kids and adults who have that same interest. Other examples of having a relationship with a brand could include products that remind you of the past. My grandmother would always have Zero candy bars at her house when I would visit as a kid. When I see a Zero candy bar in the store I will often purchase it, why, because it reminds me of her. The examples I have provided clearly defines Fournier’s meaning of how co...


... middle of paper ...


...four approaches of price, customer service, advertising, distribution.




Works Cited

Ellen Berscheid, (1983) “Emotion,” in Close Relationships. Pg 110-168. Retrieved 21 March, 2012. from.

http://proquest.umi.com/pqdweb?did=27079519&Fmt=6&clientId=29440&RQT=309&VName=PQD&cfc=1

Letitia A. Peplau (1983). “The Emerging Science of Relationships,” Pg 1-19. Retrieved 21 March, 2012. from.

http://proquest.umi.com/pqdweb?did=27079519&Fmt=6&clientId=29440&RQT=309&VName=PQD&cfc=1

Robert B. Hinde. (1979) Towards Understanding Relationships, London: Academic Press. Retrieved 19 March 2012. from.

http://proquest.umi.com/pqdweb?did=27079519&Fmt=6&clientId=29440&RQT=309&VName=PQD&cfc=1

MPlans.com. (2012). Marketing Strategy, Marketing Mix. Retrieved 22 March, 2012. from.

http://www.mplans.com/dental_office_marketing_plan/marketing_strategy_fc.php



Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Essay on Marketing Principles and Business Practice: IKEA - Marketing Principles and Business Practice   Table of Contents 1 Introduction: 1 2 Definition of different terms and their relation to customers’ need and customer focus: 1 2.1 Brand: 1 2.2 Business Strategy: 1 2.3 Price Sensitivity: 1 2.4 Franchises: 2 2.5 Retail sector: 2 3 Average customer per store and cost per customer and their use in business planning: 2 3.1 Average customer per store and cost per customer: 2 3.2 Mission Statement: 3 3.3 New Mission statement: 3 4 SWOT Analysis: 4 4.1 SWOT analysis and contribution to IKEA’s business growth: 4 4.2 SWOT analysis for “IKEA”: 6 5 Marketing Objectives: 7 5.1 SMART Approach 7 5.2 Two Marketing objectives of IKEA: 8 5.3 Marketing Mix: 9...   [tags: assemble it yourself furniture]
:: 13 Works Cited
2239 words
(6.4 pages)
Term Papers [preview]
Brand X’s marketing principles” Essay - In managing activities of an organization, marketing is an important area that generates trades therefore involves planning, controlling, managing, and analyzing activities. The activities are concerned with creating and maintaining high customer levels in terms of satisfaction and delivery of services. Business functions of an organization relates to marketing and innovation. Wilkie and Moore dividing marketing development into four eras: First era: The fields’ foundation between 1900 and 1920....   [tags: Product, Price, Promotion, Place]
:: 3 Works Cited
906 words
(2.6 pages)
Better Essays [preview]
Essay on Marketing Principles - Marketing Principles Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world....   [tags: Business Marketing Market Essays] 1972 words
(5.6 pages)
Powerful Essays [preview]
Marketing Principles Essay - Marketing Principles A. Definitions 1. ABC ABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business’ activity down to its root components. Then the causes of profit losses can be weeded out. For example, in a warehouse setting in which I worked, there were a few major departments which included receiving, stock dept., pick/pack, and shipping department....   [tags: GCSE Business Marketing BTEC Coursework]
:: 1 Works Cited
3326 words
(9.5 pages)
Strong Essays [preview]
Essay on The Marketing Principles of Fruit Winder - The Marketing Principles of Fruit Winder There are 5 main principles of marketing. They are * Understanding customer needs. * Co-ordinating functions to achieve marketing aims. * Adopting a marketing approach. * Effective customer communications. * Constraints. UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing approach to meet the need of these customers....   [tags: Papers] 860 words
(2.5 pages)
Good Essays [preview]
Marketing Principles Essay - Marketing Principles Marketing is all about understanding the customer and ensuring that products and services match existing and potential customer needs. Marketing is essential to a business and without it a business cannot give its customers what they want. There are five main points to marketing and they are, · Understanding customer needs · Understanding and staying ahead of competition · Communicate with customers to satisfy expectations · Co-ordinate its market functions to achieve its' marketing aims · Be aware of marketing constraints....   [tags: Papers] 932 words
(2.7 pages)
Good Essays [preview]
Analysis of Marketing Through History Essay - Surprisingly, the marketing community started out with a few handbills and ads that were considered boring and unreadable. In the early days, companies and marketers barely researched what their consumers truly wanted in a product. Over the last century, the marketing landscape has changed dramatically with the introduction of technology, and an emphasis on providing value to the customer. The Beginnings of Marketing One of the earliest and most successful marketing campaigns were those for the New World....   [tags: marketing, advertising principles, ads]
:: 5 Works Cited
1097 words
(3.1 pages)
Strong Essays [preview]
Essay on Principles Of Marketing - To begin with that I’m from country where hinting a gifts for better own life, for good education, great job, nice house, expensive car is absolutely normal in our society. But I would say that hinting gifts is corruption and nothing other. That’s why I would agree with my sales person recommendation – will offer a new LCD TV as a gift to the sales agent. Therefore it doesn’t mean that I support corruption or will be use it in my future career. I only have an experience and would like to use it in my essay....   [tags: Marketing Business ] 1486 words
(4.2 pages)
Strong Essays [preview]
How Internet Marketing Builds Upon Marketing Principles and Offers Customers Greater Freedom - How Internet Marketing Builds Upon Marketing Principles and Offers Customers Greater Freedom Benefits to Customers The increase of availability of so many products and services on the internet has introduced so many opportunities and benefits to customers Opportunities to compare and select providers The internet allows great deal of price transparency for consumers this gives the consumer to compare the price of each product on the internet prices are stored digitally in databases shopping bots or price search engines is used to search the best prices available on the web (www.kelkoo.co.uk) and (www.gocomparison.co.uk The two screenshots show the prices of products and a button which...   [tags: Internet Online Marketing] 1902 words
(5.4 pages)
Strong Essays [preview]
What are Marketing Ethics? Essay - Definition of Marketing Ethics Marketing Ethics are the basic principles and values that govern the business practices of those engaged in promoting products or services to consumers. These are a set of criterion by which moral principles are considered within the marketing profession and execution of an advertising campaign for a business and/or organization. Marketing Ethics in Global Marketing Practice In recent years, owing to the internationalization of markets, businesses and production processes, more and more marketers and entrepreneurs have to deal with ethics and social responsibility issues in cross-cultural settings....   [tags: basic principles, values, businesses]
:: 4 Works Cited
1531 words
(4.4 pages)
Term Papers [preview]