Essay Restricting Tobacco Advertising

:: 3 Works Cited
Length: 2023 words (5.8 double-spaced pages)
Rating: Blue      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Restricting Tobacco Advertising

     Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14 to 24 year olds. Lynn Beasly claimed that she didn't know if an ad directed toward an 18-year-old would also attract children under the age of 18. She also stated that the "Joe Camel" campaign was not intended to target children. Tobacco companies say that youth smokers are not especially valuable to the companies. So all these lawsuits are useless. What makes no sense is that the government makes more money per pack of cigarettes than any other cigarette company, and they're the ones suing and bringing up these statistics and issues.

     In this case in particular a cartoon character was used to sell cigarettes to adults. Many tobacco companies use objects that would attract children, like actors and actresses and scenes in their favorite movies. Tobacco advertisers also make tobacco use seem sexy, fun, glamorous, macho and most insidiously healthful. Directors of movies put tobacco scenes in movies with some of children's favorite actors like Will Smith, Robin Williams, Tom Cruise, Matthew McConaughey, and even the famous cartoon character, Roger Rabbit. Some movies that these actors are in have had large youth box office takes, like; "A Time to Kill", "Independence Day", "Birdcage", "Mission Impossible" and "Who Framed Roger Rabbit?" The actors in these movies are some children's role models.

     There are a lot of surprising statistics that make the government and the people sue big tobacco advertisers. Like the fact that tobacco is the only legal product that causes death and disability when used as intended. Cigarettes kill more than 400,000 Americans every year, that's more than AIDS, alcohol, car accidents...

... middle of paper ... because of the advertisements. This will also decrease the eighty-six percent of people who smoke the three most heavily advertised brands. The likeliness of children to smoke who encounter tobacco promotional items will decrease. Ninety-percent of adults who smoke now started before the age of 18. If all of these numbers decrease then the overall amount of children who smoke will decrease and almost disappear.

Works Cited

American Lung Association. "Tobacco Product Advertising and Promotion." Sept. 2000

     <> (17 Nov. 2000)

Morris, Philip U.S.A. "Tobacco Issues."

<> (20 Dec.


Report, FTC. "Federal Trade Commission Staff Report on the Cigarette Advertising

Investigation." May 1981

<html://> (17 Nov. 2000)

Reynolds, RJ Tobacco Company. "Health Issues."
<> (17 Nov. 2000)

Youth Media Network. "Tobacco Advertising." 16 Nov. 2000

     <html://> (17 Nov. 2000)

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Tobacco Advertising Essay - According to the Federal Trade Commission (FTC), “advertising must be truthful and non-deceptive… advertisers must have evidence to back up their claims… and advertisements cannot be unfair.” Also the FTC says that an advertisement is unfair if “it causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and it is not outweighed by the benefit to consumers.” The website helps the naked eye read and see what should really be seen in advertisements by doctoring-up misleading ads to create a more accurate picture....   [tags: Dangerous Products, False Ads] 1046 words
(3 pages)
Strong Essays [preview]
Tobacco Advertisement: Why Restrict Marketing of Tobacco Products that Creates a Tremendous Amount of Revenue and Jobs in America - Guns do not kill people; people kill people. Cigarettes do not kill people; people who choose to smoke are killing themselves. The health risks of using tobacco are common knowledge. It is a known fact that if someone smokes their chance of getting lung cancer is increased drastically, yet so many Americans choose to do so. The FDA is taking steps to tighten the rules of tobacco marketing, some of these rules will include prohibiting self-service tobacco displays in stores, restricting vending-machine sales, and forbidding most free samples of tobacco products....   [tags: tobacco, smoking, advertising]
:: 5 Works Cited
1612 words
(4.6 pages)
Powerful Essays [preview]
Effects of Banning Smoking Advertising Essay example - Effects of Banning Smoking Advertising Cigarettes are some of the most abused drugs in the world and the effects associated with smoking have greatly influenced the intervention of health professionals concerning the legality of smoking advertisements. Ethical and legal issues have come up over the essence of restricting or completely banning cigarette advertising to reduce the number of affected individuals. Cigarettes have since time immemorial been established to cause a wide range of infections and diseases....   [tags: Advertising]
:: 5 Works Cited
1663 words
(4.8 pages)
Powerful Essays [preview]
Tobacco Advertising Essay - Introduction To say that tobacco advertising stimulates tobacco sales may seem a simple and moderate statement. In reality, tobacco control activists often meet serious opposition in defending this fact. Achieving the restriction or banning of tobacco advertising is one of the fiercest battles to face. Tobacco lobbyists usually assert that advertising does not increase the overall quantity of tobacco sold. Rather, the tobacco industry maintains that advertising merely enhances the market share of a particular brand, without recruiting new smokers....   [tags: essays research papers] 1922 words
(5.5 pages)
Strong Essays [preview]
Tobacco Companies are Targeting Children Essay - Thank you for smoking, it’s what big companies like Marlboro and Camel want to let us know, and keep smoking. Tobacco has been around for thousand of years, but today’s cigarettes contain many harmful and poisonous toxins. Yet, its simple: Tobacco smoking kills, reduces economic productivity, and strengthens poverty. But lets be frank, everyone’s aware of these issues already, everyone’s out to get cigarette companies; however, there’s a bigger problem. What happens when cigarette companies target today’s children....   [tags: restrictions, age limits] 900 words
(2.6 pages)
Better Essays [preview]
Children and the Media/Advertising Essay - It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit cards, tobacco, alcohol, clothing and fast food. According to marketing expert James U. McNeal, PhD, author of "The Kids Market: Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a $28 billion a year....   [tags: essays research papers] 814 words
(2.3 pages)
Better Essays [preview]
Tobacco Advertising is Illegal, but Alcohol Advertising is not. Is this hypocritical? - Advertisements are the major component of a company’s marketing strategy, and are implemented in order to inform and persuade consumers regarding a certain product, service or institution. The average consumer is surrounded by hundreds of advertisements each and every day. Advertisements are displayed through various means to a large audience, found through the Internet, billboards, or even when listening to the radio. Advertisers use a combination of marketing techniques to draw the attention of the consumer, however, some of the techniques used are either illegal, unethical, or both....   [tags: Marketing Strategy, Tobacco, Alcohol]
:: 5 Works Cited
1439 words
(4.1 pages)
Powerful Essays [preview]
Essay on Cigarette Smoking and the Healthcare System in France - Introduction Cigarette smoking represents a huge burden for healthcare systems in any country. Ms Kristina Mauer-Stender, Program Manager for Tobacco Control in WHO Regional Office for Europe stated that tobacco use is not a choice: “It is a powerful addiction. The true choice is between tobacco and health”. Facts about tobacco use: • Tobacco kills up to half of its users • Tobacco kills nearly 6 million people each year • The annual death toll could rise to more than eight million by 2030 (World Health Organization, 2013)....   [tags: quit smoking, WHO, tobacco, nicotene]
:: 26 Works Cited
3104 words
(8.9 pages)
Research Papers [preview]
Tobacco Advertising Essay - Young children and teens are the easiest target for Tobacco Companies. Tobacco Companies have found ways to dodge the restrictions and regulations that the Federal Food and Drug Administration (FDA) have put into action. Though Tobacco Companies claim their forms of advertising does not influence children and teenagers, their advertising techniques and icons clearly have a huge effect on young audiences. Some people may wonder why there are restrictions on tobacco advertising, and others will give facts to argue reasons why....   [tags: young children, tobacco companies]
:: 8 Works Cited
2407 words
(6.9 pages)
Research Papers [preview]
Arguments For and Against a Smoking Ban Essay - Tobacco is one of the most widely-used recreational drugs in the world; mainly in the form of cigarettes, but also in cigars and pipes, and in combination with cannabis and marijuana in 'joints'. Although most countries put age restrictions on its use, over a billion adults smoke tobacco legally every day, and supplying this demand is big business. As well as having serious health consequences for smokers themselves, the pollution of other people's atmospheres with cigarette smoke also makes this an environmental issue....   [tags: Tobacco Cigarettes Papers] 1430 words
(4.1 pages)
Powerful Essays [preview]