FedEx Marketing Mix
Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of.
FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide.
The company operates a fleet of more than 660 aircraft and some 47,000 motorized vehicles and trailers.
FedEx offers a wide range of services for many different people, including FedEx Same Day, FedEx First Overnight, FedEx Priority Overnight, FedEx Standard Overnight, FedEx 2Day, FedEx Express Saver, FedEx Ground U.S., and FedEx Home Delivery.
This brief study will discuss the four Ps of marketing as they apply to Federal Express services, seeking to demonstrate how the entire marketing function can be seen in the operation of these four areas, and to be able to suggest possible courses of action.
Price
The main factors that influence the price charged by FedEx are the costs of gas, promotions, and market research.
The price that FedEx charges on the services now is lower than other competitors (UPS an...
UPS started delivering packages by air as early as 1929 with United Airlines operating ford Tri-motors. UPS’s first airline venture started as a 50/50 partnership with DHL in a company called International Parcel Express (IPX). IPX hired a group of former Transamerica employees to gain the air carrier certificate. With 60 aircraft in the fleet of IPX by 1987, it was becoming difficult to manage with all the different contract carriers and aircraft. UPS announced it would be taking over all air operations in 1988 and using the IPX certificate as the basis for UPS airlines. UPS Airlines started on January 28th 1988. Ten months after receiving the operating certificate from the FAA, UPS Airlines had grown to an operation of 94 aircraft. UPS airline was the fastest growing airline in FAA history.
On Friday evening, September 7, 1900, many of the 37,000 residents of Galveston, Texas, were settling down to dinner, few if any of them concerned about the steady 15 mph northerly wind rattling their windows. Within 48 hours, at least 8,000 of the townspeople would be dead, victims of the single worst natural disaster in U.S. history. Relatively few people are aware that the deadliest natural disaster in the United States was the hurricane that struck Galveston Island on September 8, 1900. One of the best resources that can be found to help fully understand the significance of this storm is Isaac's Storm: A Man, a Time, and the Deadliest Hurricane in History by Erik Larson.
Frontier airlines marketing utilizes the 4Ps within the constraints that were listed in the module slides. The product, for all intents and purposes, is the seat, in motion from one place to another. If that seat goes unfilled, it is not stored for later use, but goes bad, like fruit. This is a similar issue of production that hotels face. The unit is constantly produced and expiring, with no option not to produce it if it will not be sold (with the exception of scaling back service on, or closing, a route. Additionally, it is a consumer based product, so frontier needs to be sensitive to the desires of the customer, because there are many choices when flying into and out of Denver.
A system that sends real time updates to customers to let them know a closer range of time as to when your package will make it to you, would make it so more customers would be home to sign for their package. This would not only save time on the person receiving the package but would also save time, money and gas for the drivers as there will not be as many redelivery tries for the following day.
The Competitive Forces are: The biggest competitor is Fed Ex, and they cannot compare. UPS did 2.5 times the volume through its sophisticated delivery machine.
DSRIP funding is used to offer financial incentives to health care providers that develop and implement projects aimed at improving how care is delivered to low-income populations. Specifically, the providers (often referred to as the “performing providers” or “performers”) propose and execute projects like programs, strategies, and investments designed to enhance access to health care, quality of health care, cost-effectiveness of services, and health of the patients and families served. Based on the completion of their project milestones, they receive DSRIP payments. Milestones are objectives of the projects, comprised of metrics indicating their progress, and the providers must achieve the milestones in order to claim the associated incentive funds. DSRIP projects are spanned over five demonstration years, DY1 through DY5. And each demonstration year has separate project milestones, metrics, and incentive funds. If providers fail to fulfill certain milestones, the fund...
...uent hurricanes that may come. Elevated homes, Flood resistant materials, Strong wind shields. Five years later, Gene and his family are still recovering, many others still getting to be where they were before the harsh September thirteenth. But what is important now is how they and the future generations will survive future disasters and not merely what they lost. The history of the Ike is still in progress as they think of ways to combat the challenges they face and avoid future ones.
Studies also found that 6.4% had intentionally cut bruised or harmed themselves and that 8.1% had though about suicide and 1.3% had actually attempted suicide. This evidence shows that social media is bad for teens and preteens. If social media got banned then there would not be any sort of problem like this.
? With over 35 distribution centers across the United States, Netflix has the fastest delivery time of any online DVD rental company. Through the use of the United States Postal Service over 90% of DVD?s are received by customers within one day of ordering.
When it comes to marketing in business, there are rules to follow. One of the biggest rules is the four Ps of marketing. The four Ps of marketing are as follows; product, price, place, and promotion. The four Ps are crucial to having a good marketing scheme for a product. The Walt Disney Company have become very good at marketing over the years. Part of the reason for this is their amazing ability to use the four Ps.
The major categories or modes of shipment for Amazon.com in the U.S. are drop-ship, split, partnered, and postal-injection.
Hurricanes are powerful and destructive storms that involve great rain and wind. The United States of America has dealt with many hurricanes that have cost a great amount of damage. However, there is one hurricane that happened in 2005 that stands out among the others, Hurricane Katrina. Hurricane Katrina was one of the worst hurricanes to hit the United States, a category 5 on the Saffir/Simpson Hurricane Scale. An estimated 1836 people died because of the hurricane and the floodings that happened after (Zimmermann 1). Katrina initially beg...
Internet commerce; which is in a huge need for shipping and UPS offers the ability to track all packages around the world.
FedEx is one of the world’s largest freight companies it is based in Memphis, Tennessee and employs more than 290,000 employees and contractors worldwide.
In the following years, Federal Express kept growing and expanding it’s network, now employing over 290,000 workers worldwide, and delivering more than 3 millions express packages to over 200 countries daily.