Introduction
Background
The literature being studied is an article written by Hellen O’ Sullivan, the Director of Scientific Methods Australia. The article entitled “Business ethics are set to set to stage a comeback” was published on the 75th page of The Australian Financial Review on the 6th February 1990.
Literature Review
Basically, the article discussed several important issues about business ethics. One of the most prominent was the remark she made about business ethics making a comeback. The conclusion was made upon the fact that business ethics are becoming more and more popular among business practitioners as the era of ‘Me-generation’, and its obsession with greed and profit at any cost draws to a close.
Besides that, another notable issue addressed was the positive correlation between business ethics and corporate performance. She suggested that recent corporate failures resulted from a singularly motivated strategy of making profits. She also noted that the 1990’s avalanche of corporate collapse could be all attributed directly or indirectly to the decline in business ethics.
The third issue raised was the role of managers or business leaders to actually uphold business ethics. She suggested that the formulation of a sound ethical code of practice should be a part of every company’s strategy and that it is the first responsibility of every business leadership.
Procedures
I have made a research regarding the issues identified in the literature mainly through a computer-assisted research service - LEXIS-NEXIS Academic Universe at http://www.lexis-nexis.com/universe. From this particular research I have gathered altogether sixteen (16) articles. These articles are published in various journals, namely The Economist, Harvard Business Review, Time, Newsweek, Information Week, Accounting Age, PR Week, Business Mexico, The National Journal, Fleet Owner as well as Malaysian Business. All these articles are written by reputable authors, who are either academician or practitioners.
Besides that, I also did some library research. From here, I have chosen two (2) books on Strategic Management, which have sections and topics relevant to the issues addressed in the main literature.
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...R., PR Week, 11th December.
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18) Zaino, J., (2001), Companies Give Back to Their Communities, Information Week, 12th March, pp. 163.
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In today’s global society, a Code of Ethics policy is used to label established, acceptable behaviors among that industry’s business associates, potential investors, and the corporation’s executive officers and employees, and most important, the consumer (Ethics Resource Center, 2003). In an attempt to promote an increased efficiency and productivity potential level, among employees and prospective clients, a corporation’s standard Code of Ethics should guide its members toward a more in-depth examination of their personal moral activity, and how these actions affect the people or acquaintances they encounter. A company should utilize this strategy as a model for the professional behaviors and responsibilities of its constituents, and proves the occupational advancement of that business. Ethics are important in every level of a corporation, but specifically in the day-to-day actions of its members, and the image the company broadcasts to its associates is fundamental in building a stable business foundation. These pledges are a vital communication tool used to covey the firm’s standards for business operations, and predominantly, its relationships with the surrounding communities (Ethics Resource Center, 2003).
There are many important economic relationships other than exchange, such as the institution of production and arrangements of distribution. Here business ethics can play a major part. Even as far as exchange is concerned, business ethics can be crucially important in terms of organization and behavior, going well beyond basic motivation” (p. 47). Yet, left unchecked the system will continue down its current path. Therefore, intervention in some form is
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