Essay about Advertising Privacy

:: 2 Works Cited
Length: 1963 words (5.6 double-spaced pages)
Rating: Aqua      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Intrusive Advertising and Privacy Concerns

The concept of consumer privacy encompasses a consumers ability to limit the collection and usage of certain types of data relating to a specific transaction (Sheehan & Gleason, 2001). Today marketers and advertisers have engaged in what I feel to be somewhat questionable behavior in regards to consumers privacy. As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create a campaign that appealed to that target audience. Marketing efforts today are going to great lengths to obtain private information about consumers. From an advertising standpoint it is important to know your customer and to target them accordingly, but how much should advertisers know? Do consumers have any right to privacy? The following will discuss intrusive tactics marketers are using to advertise and obtain consumer information as well as how advertisements themselves are invading our privacy.
     Television has traditionally been the most popular medium for advertising however with new satellite television products like TiVo; advertising to consumers has been increasingly difficult. OpenTV Corp., a San Francisco-based technology company is one step ahead with trying to combat the affects of TiVo with interactive TV software. The software will be sold to cable companies such as Comcast and satellite companies such as EchoStar. This software will allow cable companies to conduct "telescoped advertising," which would allow them to target TV ads to individual households based on viewing and buying habits. Although “telescoped advertising” has created a buzz in advertising centers, privacy advocates has raised concerns. With Interactive TV applications companies could track viewing habits and possibly build elaborate consumer profiles. Companies would use their database systems, third party vendors, and public records to see who were past purchasers or owners of their product. The company would then contract with cable and satellite companies to send their advertisement only to those ...

... middle of paper ...

... doing their job aren’t they? I think it really boils down to ethics and what some companies are willing to do while others are not. Advertisers are doing a phenomenal job getting their messages displayed but at the same time they’re neglecting the feelings of the average consumer. Consumer privacy and advertisement intrusiveness are two themes consumers are concerned about. Consumers are beginning to dislike advertising and marketing efforts because they feel it’s everywhere they go and tracking everything they do. As they say, too much of a good thing could kill. Advertisers need to be aware of the consumer’s feelings because in the end it’s the consumers they need to respect and impress.

Works Cited

Ambient Advertising. (2002).

“Claria Assembles Team of Privacy Experts to help Develop New Behavior link Advertising Network Model” (2005, February 23). LexisNexis

De Marco Donna. (2003, January 21). Commercials Steal Show at Movie Theaters. The Washington Times.

Hairong, Li, Edwards, Steven, Lee Joo-Hyun. (2002) Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising.

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
New Possibilities for Mobile Advertising Essays - Review of Related Literature Nowadays, mobile phone advertising is becoming the mainstream and a new avenues that offers endless possibilities as digital innovations in all types of digital media including mobile phones or cellphones, cellular-enabled PC or tablets and another brees of hand-held device which transform and totally changed the game on how marketers advertise through mobile advertising and that is the advent of smartphones or highly advanced form of mobile phones. According to Dr. Preeta H....   [tags: phones, marketing, privacy] 1268 words
(3.6 pages)
Strong Essays [preview]
The Danger of Subliminal Advertising Essay - In modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service....   [tags: advertising, marketing] 1454 words
(4.2 pages)
Powerful Essays [preview]
View Advertising Tracking Devices with Caution Essay - In today’s society, one can see that tracking a person has become much easier with the technology advances that have been developed. When most people think of tracking devices they primarily think of negative issues, but that has all changed now. A tracking device the size of a tic tack that can be surgically implanted to provide a tamper proof means of identification, enhanced e-business security, locating lost or missing individuals, monitoring heart rate, vital signs, tracking of the elderly, the location of valuable property, and monitoring the medical conditions of at risk patients....   [tags: Business Privacy]
:: 3 Works Cited
1242 words
(3.5 pages)
Good Essays [preview]
Problems with Self-Regulation of Online Privacy Essay examples -     Abstract:  In this paper, I will briefly define privacy and "fair information practices."  Then I will discuss the regime of self-regulation that is currently in place in the United States to protect these principles as they relate to consumer online data collection and dissemination.  Specifically, I will show that there are some problems with this system.  In particular, I will point out that privacy practices are not universal, and that companies may not be driven to implement fair information practices by market forces because of the strong financial incentives for them to do otherwise.  Finally, I will suggest that legislation like that used in the European Union might be a viable...   [tags: Essay on Internet Privacy]
:: 13 Works Cited
2726 words
(7.8 pages)
Strong Essays [preview]
Essay on The Lack of Digital Privacy - With everyone joining the online world your privacy is at even greater risk then ever before. The internet has become part of our everyday lives, from social networking to online transactions. Your privacy is threatened every day. However is our privacy threatened by our own government. According to the pew research data 56% of Americans say that it is acceptable for the NSA to run through millions of Americans phone records in order to prevent terrorism. (Pew Research Center) Many people still believe that the government has no business in our lives, yet many people including our government invade our digital privacy....   [tags: Privacy Identity Management]
:: 12 Works Cited
1044 words
(3 pages)
Strong Essays [preview]
Protection of Consumer Privacy in E-Business Essay - The protection of consumer privacy in e-business The digital era arrives. Blue Book information editorial board and Social Science Literature Publishing House (2010) pointed out that “China's e-commerce transaction volume reached 3.85 trillion yuan in 2009”. Utilisation of e-business services was also high amongst Hong Kong people. About 98.3% of all persons had used e-business services such as Octopus Card and Automatic Teller Machine (Census and Statistics Department, 2009). One of the pitfalls for the development of e-business, however, is the concerns on consumer privacy....   [tags: Consumer Privacy, Data, Solutions] 1281 words
(3.7 pages)
Strong Essays [preview]
Social Media and Privacy: Relationships and Online Surveillance Essays - Online Surveillance The negative consequences of online surveillance are consistent media headliners cautioning users to be wise with their sensitive information. This research address both positive and negative outlooks of online surveillance. According to Lee Humphreys’ article “Who’s Watching Whom. A Study of Interactive Technology and Surveillance”, a yearlong experiment explored how people think about privacy and surveillance when using mobile social networks (Humphreys 2011, 575). In examining Google’s Dodgeball, a mobile service like foursquare that allowed users to provide their location-based information with others, they discovered that “most informants were not concerned about pri...   [tags: Internet, Privacy, Information]
:: 10 Works Cited
1913 words
(5.5 pages)
Term Papers [preview]
Choicepoint: A Case of Privacy in the 21st Century Essay - Choicepoint: A Case of Privacy in the 21st Century Introduction Since its founding in 1776, America has been a country where the rights of individuals are one of the most important issues. As time has passed and the country progressed, this issue has evolved and taken different forms; the Civil War was fought over whether people of all colors had the right to freedom, in the early 20th century women finally demanded their long overdue right to vote (Wikipedia, 2003), and most recently, in the 1960’s, people of color had to assert their right to equal treatment under the laws of this nation....   [tags: Capitalism Information Privacy Market] 1725 words
(4.9 pages)
Strong Essays [preview]
Essay on Internet Privacy - Internet Privacy The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.. ( 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy and trade of intimate personal information and therefore, a threat to privacy on the Internet....   [tags: essays research papers fc]
:: 5 Works Cited
1816 words
(5.2 pages)
Powerful Essays [preview]
Deceptive Advertising Essay examples - Marketing Term Paper Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumers into thinking that they are getting something great but in reality they are getting nothing....   [tags: Business Marketing] 1487 words
(4.2 pages)
Strong Essays [preview]